Hc Brand Sell Sheets
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The document discusses rebranding Health Advocate as Health Proponent to target consumers instead of businesses. The new brand focuses on providing expert help navigating healthcare and has the tagline "Always on your side." Testimonials were used to demonstrate Health Proponent in action and quickly establish an emotional connection with consumers. The rebrand involved changing colors, logos, tone, imagery and positioning to resonate more with consumers.
Hc Brand Sell Sheets
- 1. Brand Evolution In order to rebrand Health Advocate, an established B to B brand, into Health Proponent, a new B to C endeavor, we basically started from scratch. Since we were changing target audiences, everything needed to be rethought. Colors, logos, tone, imagery and positioning were all revisited. Health Proponent needed a heart beat of its own. A personality that resonated with consumers, not businesses. Health Proponent provides expert help for people trying to navigate toady’s health care world. The brand revolves around the tagline “Always on your side.” Health Proponent is a company that truly goes to bat for they’re customers. By tapping into some amazing testimonials, we were able to not only demonstrated Health Proponent in action, but quickly establish an emotional bond with our audience. Designed for Membership Organizations Help Your Members NEED Save Time and Money…Get Results HEALTHCARE About Carol Fischer and your Organization Health Proponent Director of Communications Case Frequently Asked ƒ Save time and money Let Us Help Your Members Today TEL 610.397.6972 HELP? Studies ƒ Resolve healthcare and insurance issues Health Proponent can relieve your members of burdensome healthcare issues. Fax 610.825.7776 Real people. Real stories. Real results. Questions ƒ Boost member loyalty Health Proponent is a service designed to help consumers navigate the healthcare and insurance systems. Our EmaiL cfischer@HealthProponent.com www.HealthProponent.com Call 1-866-93-WE-HELP For More Information WEB (1-866-939-3435) advocacy service centers around Personal Health Proponents, typically registered nurses supported by medical directors and Got questions? We’ve got answers. To learn more about Health Proponent please contact us, Ta k e A d v a n t a g e RE TOD insurance experts, who provide one-on-one help to resolve toll-free at 1-877-61-WE-HELP (1-877-619-3435). TU AY healthcare issues from untangling medical bills to finding Introducing 3043 Walton Road, Suite 150 o f H e a l t h P r o p o n e n t aDDRESS RN specialists to locating eldercare. Or send an email to: info@HealthProponent.com ❏ YES! Please send me more information about the benefits Health Proponent is a division of Health Advocate, Inc., Plymouth meeting, Pa 19462 Health Proponent We look forward to serving you. of Health Proponent for our members and our organization. the nation’s leading health advocacy and assistance company serving millions of Americans through our extensive client relationships. Founded in 2001, Health Advocate is TAKE headquartered in suburban Philadelphia with sales offices in major cities. Expert Help Navigating the Healthcare Maze More information can be found at: www.HealthProponent.com Health Proponent A division of Health Advocate , Inc. ONE www.HealthProponent.com Independent. Confidential. Convenient. Health Proponent handled Health Proponent my billing issues between the helped me get hospital and insurance company. the answers I needed. What a big relief. Learn More About 1-866-93-WE-HELP Membership Product Health Proponent Call now toll-free (1-866-939-3435) Agreement Features An Effective Solution Personalized Health Proponent 1-877-61-WE-HELP(1-877-619-3435) | or email: info@HealthProponent.com 3043 Walton Road Suite 150 | Plymouth Meeting, PA 19462 www.HealthProponent.com Health Proponent Terms of Service The Personal Health Proponent for Your Members Healthcare Help Always On Your Side! Benefits to Members We Help: For More Information ƒ Save time & money Healthcare has become one, big, time-consuming maze for millions of Americans. Now No more red-tape or run-around. Your members get answers quickly and efficiently. They Cuts through the red-tape you can give your members a valuable solution. Health Proponent offers your members – simply call our toll-free number and their assigned Personal Health Proponent (PHP) Saves time and money and their families – expert, personalized help navigating through the healthcare maze, begins working on their issue and remains with them until it’s resolved. Our PHPs, typically Finds the right provider – and services – quickly saving them time, money and headaches. registered nurses supported by medical directors and insurance experts, know the ins and Assists individuals and their entire family including parents and parents-in-law ƒ Solve insurance issues We’re brought to you by Health Advocate, Inc., the leader in healthcare advocacy, serving outs of healthcare. We do the legwork to help: Helps with wide-ranging issues from billing to eldercare to mental health Available 24/7 with unlimited calls BUSINESS REPLY MAIL BUSINESS REPLY MAIL BUSINESS REPLY MAIL Call 1-866-93-WE-HELP (1-866-939-3435) ƒ Find best doctors, etc. millions of Americans. And we have the experience, resources and dedication to help your Find the best doctors, hospitals and leading healthcare providers nationwide …and much more members resolve a full range of issues from untangling medical bills to finding specialists to assisting with eldercare. Uncover medical billing errors; sort out claims issues Liaison with insurance companies and healthcare providers Benefits to Your Organization HEALTH PROPONENT or visit us online www.HealthProponent.com ƒ Solve billing problems Schedule appointments with hard-to-reach specialists Making Health Proponent available adds value by: 3043 WALTON RD SUITE 150 Clarify complex conditions; research and locate newest treatments Offering personalized help, unaffiliated with insurers or doctors HEALTHPLYMOUTH PROPONENT HEALTH PROPONENT MEETING PA 19462-9705 3043 WALTON RD RD SUITE 150 3043 WALTON SUITE 150 Independent. Confidential. Convenient. Health Proponent is not affiliated with ƒ Unlimited calls 24/7 Assist with eldercare issues such as Medicare, adult day care, institutionalized care Increasing loyalty to your organization …and more Creating an opportunity to earn revenue PLYMOUTH MEETING PA PA 19462-9705 PLYMOUTH MEETING 19462-9705 any insurance or third party provider. Health Proponent does not replace health Health Proponent, Inc. | 3043 Walton Road | Suite 150 | Plymouth Meeting, PA 19462 | T: 610-825-1222 | F: 610-825-7776 | 1-877-61-WE-HELP insurance coverage, provide medical care or recommend treatment. ƒ Your entire family plus Our turnkey communications program makes it easy to launch Health Proponent. parents, parents-in-law www.HealthProponent.com HP-C-TOCE0408A ©2008. Health Proponent Website Brochures Direct Mail Corporate Identity Point-of-Purchase HanlonCreative.com 610.539.5101
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