Hybrid Thinking for Designer/Developers

The document serves as a guide for understanding and hiring hybrid professionals, emphasizing that they are not merely 'two-for-one deals' but bring unique value and creativity. It discusses the importance of metaphor in connecting ideas, potential roles for hybrids like experience design and content engineering, and the need to engage with open-minded clients. Recommended readings include works on metaphors and lateral thinking to enhance understanding and application of hybrid roles.