SEO Checklists
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The document provides checklists and guidance for search engine optimization (SEO) best practices at different stages of a website project, including pre-launch, launch, and post-launch monitoring. It emphasizes the importance of technical SEO fundamentals like page speed, metadata, redirects and canonicals. Monthly checks are recommended to monitor rankings, crawl issues, backlinks and website speed and reliability.
SEO Checklists
- 1. Practical SEO Checklists to Make You Rich and Sexy #BBMN
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- 8. Practical SEO Checklists to Make You Rich and Sexy #BBMN
- 9. @MrJonPayne BBMN SEO CHECKLISTS TO MAKE YOU RICH AND SEXY
- 10. @MrJonPayne LETS TALK ABOUT • Tech SEO – Get it right at the start • Tech SEO – Keeping it right • Q&A
- 11. @MrJonPayne Noisy Little Monkey Marketing Geeks Natasha Jon Ste Sophie Creative Director Technical Director SEO Manager Marketing Administrator Josh Natalie LoMo Specialist Digital Marketing Executive Nicola Holly Managing Director Digital Marketing Executive VP of Guffs EMEA Mr Dog Lucy Digital Account Manager
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- 15. @MrJonPayne
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- 20. @MrJonPayne CHECK LISTS YOU NEED #FTW • A check list for new sites / site moves • Pre Launch • Launch • Post Launch • A monthly check list
- 21. @MrJonPayne BASIC, SOMETIMES BORING But without a solid base, the wheels will fall off and you’ll lose your job, client, income. Also – this is not ‘beneath you’. Photos courtesy of Club Concorde http://www.clubconcorde.co.uk/
- 22. PRE LAUNCH
- 23. @MrJonPayne PRE LAUNCH HIGHLIGHTS • CONTENT • Crawl existing site (ignore robots.txt) – SEO Spider • Create 301 / 302 redirect map – Excel Template • Check lang / alt lang targeting • TECH • Check 404 returns a 404 not 200 – Redirect Path • Check NAP-LOP Schema – Structured Data Testing Tool • Check page speed – Web Page Test & Page Speed Insights • Check quality of URLs, Page Titles, Alt Text, Meta Descriptions – SEO Spider • Check rel canonicals – SEO Spider • UberGeek? Check ranking of current site – AWR + Buy Proxies
- 24. @MrJonPayne PRE LAUNCH HIGHLIGHTS • ANALYTICS • Check it’s the correct account / property • Plan for goal retirement / new goals • Check site search is enabled • Exclude relevant IPs – yours, the devs, the client, the PR company… • MOBILE • Run it through a Device Lab – Open Device Lab • Test using Google’s Mobile-Friendly Test
- 25. LAUNCH
- 26. @MrJonPayne LAUNCH HIGHLIGHTS • DUPLICATION • Check http / https – Screaming Frog • Check sub domains – Screaming Frog • Check Titles, Meta Desc – Screaming Frog • Check canonicals – Screaming Frog • SANITY • No referring to resources on dev / staging server – Screaming Frog • Dev site taken down • 301 / 302 working correctly (follow a few deep ones!) – Redirect Path • Remove no index in head, wordpress options, etc • Remove disallow in robots.txt
- 27. @MrJonPayne LAUNCH HIGHLIGHTS • WEBMASTER SHIZZLE • Create, sitemap(s). Exclude redundant stuff – SEO Spider • Upload to Google & Bing • Check lang / alt lang(s) being picked up • Check language targeting being picked up • Speed Test homepage – Web Page Test & Page Speed Insights (TTFB) • Speed Test deep pages – Web Page Test & Page Speed Insights • Annotate Analytics • UberGeek? Check rankings – AWR + Buy Proxies
- 28. POST LAUNCH
- 29. @MrJonPayne POST LAUNCH HIGHLIGHTS • TEST ALL THE FORMS • ACTUALLY BUY SOMETHING • 1 DAY • Speed test homepage • Speed test deep pages • 1 WEEK • Speed Test • Check WMT for issues (watch for the pages of the ancients) Twitter: @NoisyMonkey
- 30. @MrJonPayne LAUNCH CHECK LISTS • MONKEY BASED: • http://www.NoisyLittleMonkey.com/new-site-checklist/ • OTHERS: • http://www.semrush.com/tips/free-website-seo-check/ • http://www.sitevisibility.co.uk/seo-website-migration-checklist/ • http://moz.com/blog/an-seo-checklist-for-new-sites-whiteboard-friday
- 31. MONITORING
- 32. @MrJonPayne MONTHLY CHECK ESSENTIALS • IN SEARCH CONSOLE look at ‘content keywords’ • Is there stuff that hits your eye wrong?
- 33. @MrJonPayne MONTHLY CHECK ESSENTIALS • TTFB • Home Page, Deep Page, Popular Pages - Web Page Test & Page Speed Insights • RELIABILITY • Check uptime - Pingdom • MONTHLY CHECK ESSENTIALS
- 34. @MrJonPayne MONTHLY CHECK ESSENTIALS • CRAWL • SC URLs crawled vs Screaming Frog • 404 errors in SC • Sitemap errors in SC • BACKLINKS • Are these going up naturally? Majestic • RANKING • Stable / Climbing? • MONTHLY CHECK ESSENTIALSTwitter: @NoisyMonkey
- 35. RICH SEXY ☑ ☑