Wecreate

Y O U C R E A T E
C O L L A B O R A T I V E W E B A P P L I C A T I O N D E V E L O M E N T
SUMMARY
YouCreate is a Collaborative Software Development Environment for the Web Application Market.
The production of a web site requires more than just artistic input and the use of pre-defined drag-and-drop
functions—it demands system-strategic development.
The need to develop functionality on the server side is pushing website building into the area of high-level
software development. Required competencies for web site building are shifting—from aesthetics to
functionality, from static to dynamic content. The focus is less on client-side issues, and more on server-side
demands.
Thus, new rules and financial realities are involved: whereas static web pages are made by designers, the
largest portion of man hours is spent by developers. Further, web applications are built by a team, each member
possessing different competencies. Additionally, once a team is involved, one needs a project manager and/or
team leader to manage all competencies toward project success. This requires a communication overhead
which, in turn, makes the use of common language to build and view applications essential.
YouCreate implements a platform that unites all people involved in this process in a manner whereby all project
participants can understand all aspects of the project: the project manager has to be able to see how the
project evolves as a whole; the graphic designers must have an input on the look and feel of user interfaces; the
developer writes needed code, and testers and documenters each have their specific role.
Our mission is to become the market leader in this upcoming and lucrative segment. The underlying idea is to
structure a market that has never received the attention and care it deserves.
Requirements of a human interface to technology
 A language that can be understood by all project parties.
 A user hierarchy that reflects their authority and access rights.
 A visualization layer that enable everyone to view all, or parts of the project.
 A possibility to involve the client on a continuous basis.
 A communication bridge for everyone.
Code is too important to be viewed and
understood only by its creator.
YO U CR E A T E P A G E 1

Y O U C R E A T E
The Demand
The demand for web-based applications is being fuelled by the adoption of new portable devices and
users who are eschewing their traditional desktops for the benefits of work anywhere portability.
However, demands for new web-based applications are outstripping the supply - creating the question –
Can today’s programmers find alternative development environments to build applications that are
mobile and multi-platform?
The answer to that question lies with rapid application development (RAD) tools, which bring new tools
and processes to the development table that change the fundamentals of building applications. RAD
tools can replace the laborious manual coding processes with automated design and coding. That
automation delivers a number of benefits, including expediting application development to improving the
agility of change management. That agility will prove to be important for those developers looking to
build web applications and desktop applications at the same time, as part of a transformation from
legacy applications. From a coder’s perspective, write once, run anywhere is going to be a critical
capability.
Automation further speeds application development and delivery by eliminating archaic waterfall
methodologies, which are dependent on the skills of isolated individuals. What’s more, RAD tools
embrace the Spiral method of application development, which unlike the Waterfall method, emphasize
an iterative approach and can involve the end user in the development process.
Spiral development allows a project to be broken up into smaller pieces, which can be developed
concurrently and prototyped in manageable pieces. Each part of the solution can then be tested
independently and then wrapped together to complete the project. The Spiral development methodology
goes hand in hand with RAD to reduce the time needed to develop applications, while increasing
flexibility.
While the market penetration of RAD tools has grown significantly over the last few years, the biggest
catalyst for growth likely comes from changes in how applications are delivered to end users. Recently,
there has been a significant shift from desktop applications to web applications, which has created a
new subset of tools and development methodologies. Those newer tools allow developers to focus on
delivering applications via the web using AJAX (asynchronous JavaScript and XML). AJAX is a
collection of technologies that allow developers to web-enable applications and run those applications in
a web browser.
For developers, choosing a development suite that incorporates RAD capabilities is the first step for
moving applications to the web in a cost effective fashion. A suitable RAD environment should
incorporate methodologies for creating web-enabled applications, interaction with databases, and
should feature an Integrated Development Environment (IDE).

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The product
Development Server
YouCreate adds 1 unique component to the traditional software stack: the Development Server
(DevServer). It can be compared with a database server that accepts specific commands via a
communication layer from users, and replies with actions.
Instead of working with databases and tables, the DevServer works with projects, flows and more
granulated elements that make up an application.
The application layer visualises all elements stored in the repository.
Project :
A Repository that holds all the elements of a Web Application. Participants of the project are
defined here, and their respective access rights to elements of the project are set.
Development ServerApplication Server
Segment
Segment
Flow
Repository
Project
Flow
User
User
User
Code Generator
Application

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Flow:
A flow is a distinct set of methods, resources and user interface elements forming one logical
unit. It can be executed and deployed independently,
Segment:
Within a flowchart, each segment holds similar behaviour. Segmentation allows fast and
consistent flowchart changes by multiple users working on the same project or flow.
User:
Each user can log into the server using a standard web browser, without additional installations. The
development server allows users to add or change elements of the project. It also keeps all elements
consistent--an aspect which is difficult to achieve in a text-based (source code) environment. A brief
example illustrates the principle:
 Developer (user 1) works on code to verify a user name and a password. The variables
involved (2 string variables) are used to check against the content of a database.
 Designer (user 2) creates a user interface component that uses the above-mentioned
variables. He is allowed to change the appearance of the components, but the DevSever
will not allow him to remove any of the variables.
This illustrates also the MVC (Model-View-Controller) approach
Repository:
Unlike other IDEs the semantics of the repository elements can be checked at any moment in the
development and design process, which speeds up the development process, and guarantees that the
code generators deliver error-free compilation results.
At any moment in the project process, any user can execute the application for test purposes. The test
environment has the same non-technical approach: it represents debugging on a high level (no java
code involved). Here, the functionality AND the look-and-feel can be tested. Traditional debugging
features are implemented such as breakpoints, stepping, and variable viewing.
Code Generators:
The use of different code generators makes it possible to create applications for different platforms. Until
now, web applications have been the most popular, but the momentum of new devices, (such as iPads,
Chrome) creates demand for other platforms.
For JEE :
Dependent of its definition, flowchart(s) are translated into Java Beans, or Javascript. The user interface
components are translated into JSF (Java Server Faces, XHTML) with AJAX support. The Java source

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is automatically compiled into a set of classes, and together with other resources (like images)
compressed into a file (technically a WAR file) that can be deployed on the target platform.
For C :
 Target : Windows
 This generator translates flowcharts for the Windows OS.
 Target : MAC & iXXX : Objective-C & IOS Mac development (in preparation)
 This generator translates flowcharts for all Apple devices.

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Infrastructure
DevServer requires a 4-tier network :
 Web server
 Application Server
 Development Server
 Database server
The Cloud
This complex stack of system layers needs a highly technical knowledge to install and maintain, lots of
disk space, a high-bandwidth, secured environment, high availability--elements which are available at
datacenters of mid-to-large corporations, or recently also available as services in the CLOUD.
Companies like Amazon, Oracle, IBM and Apple offer these already-installed components on a pay-as–
you-use basis. Adding the DevServer to this infrastructure is easy, and the resulting applications can
also be deployed in the same environment (although this is technically not necessary)
Software As A Service(SaaS)
DevServer is one of the few system components (or maybe the only one) that can offer a Development
Environment as a service. This offers great commercial advantages. Clients can start simply by buying a
user name/login for each of the team members, and will only be charged for the period for which they
use the system (or other conditions to be defined). In turn, they can deploy the developed application of
their clients in the same, or another Cloud, eliminating the need for them to service an entire
environment. They can concentrate on the application and its performance.
What makes YouCreate Unique
1. Flowcharting as Code
CODE is no longer a four letter word
Flowcharts are used to define the methods and interfaces of a project. Working with such intense visual
tools has many advantages: comprehensive code, a shielding away from all technicalities of the target
platform. It dramatically reduces development time, makes maintenance more efficient and gives more and
accurate data for support people.
YouCreate aims at a growing community of web site builders who need to offer more functionality,
performance and rich interfaces for their clients, without the in-depth technical knowledge of the target
platform. The built-in WYSIWYG approach deals with semantics and shows instantly the program logic. It
allows the user to drill down from general program structure to specific functionality, even to the level of
source code.

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2. Collaborative.
A platform that guards the integrity of all components of a project in such a way that it allows a group of
people to work simultaneously on the same elements of the same project. This effects continuous, real-time
collaboration.
3, Code generation
The smart code generators translate the elements of a project into various types of interrelated source code,
to be treated for the specific environment. “Smart” here, stands for ‘with no generated overhead in a
readable form for developers.’

Y O U C R E A T E
Market
The market YouCreate aims at is the development of database-driven web applications. The
development of such sites requires substantially more time and investment, and another breed of
people than conventional web sites. There is a need to cope with the increasing level of technicality, and
the ability to prototype fast.
Since we advocate cooperative development, and our product can be reached everywhere by browser
interface, our market is not geographically limited. YouCreate is complementary to all tools and facilities
that people use to create websites, but not all web designers can start programming using our system.
In order to be able to use the coding aspect, one should have at least a level of being able to write a
macro in excel so to speak. The high end of developers can also be served, since one can import
existing C or JAVA code, to be used by more junior types of developers. Designers can use the system
to paint user interfaces, or produce graphics that can be imported into the repository.
It is difficult to asses the total size of the market. The scope of this venture at this moment in time is to
reach a minimal number of people and organisations. Once a critical mass is reached, the operation
should take a different form in order to reach our goal : to be the market leader of this specific segment.
During the development of the DevServer, a new and lucrative segment popped up: server development
for specific applications, which can be used as backend processing. Apps have their own protocol to
communicate with the server, and this needs to be programmed as a protocol on the server side. It also
needs a much higher skill level than the average programmer possesses. Also, the possibility to deliver
Server protocols Support for different environments in a different language is unprecedented with this
system: one can generate a version in Java, or in C language with the same functionality. It is
implemented in such a manner that both versions can communicate the same way with web
applications, iPad , iPhone or Android Apps, and HTML5 Websocket scripts. Result? Write once, deploy
everywhere.

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How to achieve our goals.
First, we must obtain technical credibility. This can only be achieved if the product set:
 Is technically stable.
 Fulfills the promise of productivity gain.
The product is available in beta test. All components work as described, the heavy lifting is done. But to launch
it, it needs 3+3 man/months of additional development and design (1mm). This means an additional minimal
investment of $350,000.
We must have an aggressive sales strategy:
For Single User
 30 days free trial.
 Good documentation and support.
 Relevant sample programs.
 Large set of internal / external libraries.
For Project Support
 Free prototyping for the first project clients.
Take opportunities
 Build ourselves applications for paying customers using our own platform.
 The two projects are already defined, one of them has the required database on line.
 Amazon and Google offer extensive support for development platforms.
Create a network
It is possible to extend the internal communication elements of YouCreate in such a way that it can
reach all people using YouCreate. People can pass information, ideas and even libraries. For certain
individuals or groups, it becomes possible to advertise their skills and achievements to other members
of the ‘community’. Additional support to link with the known social networks is easy to achieve and can
have a large impact on the market penetration.

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Competition
Since there is no comparable collaborative development platform (as far as we know), we
mention here a few products that concentrate on web development with no or minimal source
code editing involved.
Source : http://www.itworld.com/
Alpha 5 V10.5
www.alphasoftware.com
starts at $349
pros:
o Offers comprehensive tool set for developing applications for windows or web
o Drag and drop simplicity for populating forms with database fields
o Integrated debugger
cons:
o web development and desktop application development use different paradigms
o upgrade bundles and/or application server software purchases required for larger deployments
Alpha5 V10.5 offers a good foundation for creating applications for the web, extensive help, demos and wizards
simplify the basics, while not preventing the creation of complex applications.
FileMaker Pro 11 Advanced
www.filemaker.com
$499
pros:
o Develop applications with no coding needed
o fastest way to get a database on the web
o simple to learn and use
cons:
o Need to buy server versions to support additional users
o Limited Web application scripts
FileMaker Pro 11 Advanced is probably the best tool to use to get databases up on the web and be quickly
accessible - this is particularly true with data that is stored in spreadsheets and needs to be converted to web
accessible data.
Real Studio
http://www.realsoftware.com/realstudio/
Real Studio Enterprise $995
pros:
o develop applications for linux, mac, windows and the web
o Sophisticated IDE
o Reasonable priced
cons:

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o some manual coding required
o complex to master
Real Studio Enterprise is a true programmers tool and is not meant for the hobbyist or occasional programmer,
but for those that live and breathe application development.

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Business Model
DevServer can be sold to a range of possible clients. It is the purpose to setup and manage a number of targets
that are potentially interested in our offering:
Single User developer.
Project team
 Ability to deliver a platform that Increases substantially productivity.
 Let all project members communicate, using a unified and comprehensive language
 Avoidance of all pitfalls of application deployment.
 Offers an instant view of the state of the application for the client.
 Unprecedented tools for the service management once the application is available.
Cloud provider
The development Platform is composed of the 4 tier network, which all have to be installed at the
provider space. Cloud providers sell disk space, CPU time and bandwidth. YouCreate fits nicely into all
services the provider offers: JEE platform (maintained by them), Database services (a choice between
all popular ones) with all the backup/restore/maintenance they provide, and an additional Development
server.
For each application the team develops, a new set of services has to be hired by our client at the cloud
provider. The probability is high that the application will be deployed at the same provider. The more
successful our client is, the more space will be hired from the same provider. Cloud providers, like
Amazon, offer mark-ups for each additional space, so it is beneficial for us as well as for them. Our
client (the application developer) has also the choice to resell the space via us, making an additional
profit on his development.
System reseller
The Development server can be resold as a separate product. The system is such that the product can
be copied and installed to a location of choice.
We can distinguish here two types of installations: one that can communicate with the outside world,
and one that is installed in a private environment. The first type can be monitored for the number of
users and time, the latter not. A different pricing should be applied for these two products.
In the long run, YouCreate should only resell to these kind of VARs, to avoid distribution conflicts. This
is also the right way to create a distribution network.

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Library or functional providers
YouCreate offers a platform to structure libraries from different companies into a comprehensive set that can be
dragged and dropped into a flowchart.
 Google code
 Paypal
 Facebook
 Sun
For Component Builders
Companies like Exadel are specialised in the creation of specialised User Interface components.
YouCreate can incorporate external UI components in the Designer, and Code generators to support
those components. Cooperation with these suppliers can extend our market reach.
YouCreate can operate with a minimal number of staffing. For the development, people can be hired on a
time/material basis. Remains sales, support and documentation people.
Our target Users could generate the real money. The minimum goal (after 6 month lead time):
Single users : 100
License : 50 $ per months
Project teams 20, 4 users on average
Licence : 50$ per month per user. Project licence : 250 $/month
This 14.000 $ / month is not ambitious, but it should cover our overhead at that moment. The real goal is far
more ambitious than that. At the time of this document’s editing it might even be senseless to put these figures
down. The only certitude is that YouCreate will draw a lot of attention by the very nature of its form. This
attention must be converted into licenses.

Y O U C R E A T E
Future
You-Create wants to expand its technical offering in 2 directions:
Horizontally:
 Using the contemporary means (hard/software) to enrich the platform in order to address a
broader audience that will further reconcile content and form of future websites.
Vertically:
 Community driven environment for more predefined functionality and components that
enable more functional web applications.
The development attention was concentrated on functionality. Now, it is time to concentrate on the look and feel
of the product :
 All icons must be conform the contemporary standards. (cfr iphone icons) There are enough
sources available on the net to provide YouCreate with nice function icons.
 All other elements that gives the flowcharter a more ‘engineer’ look.
 The generated UI components must be more ‘rich’.
 The flowchart can be generated in 3D. the future pc’s support this feature, and it is a big help
to even more insight in the program logic.
3D game-like development environment
In order to attract the different players, each should have his own familiar view. We can imagine that developers
want a gaming interface, where they can view the actions of collaborators on their browser while they are
working on the same project.
New hardware interfaces (like 3D view devices and sensors) can be used to improve productivity, and are close
to the world of its users. (Gamification)

Y O U C R E A T E
Appendix
Server side programming
The concept of YouCreate makes server-side application development accessible and transparent, while
maintaining its primary task--enabling people to answer their client request: making applications from idea to
application.
YouCreate with its JEE Engine allows the developer to build complete web applications, test them, and deploy
them on a server.
The engine does not only generate efficient Java code, it also builds the support files and the User Interface that
is automatically linked with the code using the JSF technology.
This technology (JSF) supports all standard UI components, and also enables component and library
developers to build their own. Manufacturers like Exadel have a complete and far-reaching component library,
like sliders, data tables and even maps. Most user Interface elements build using YouCreate are automatically
generated into richFaces components. This results in rich and skinnable web pages, and has the ability to
satisfy both the functional and artistic approach towards web development.
Since databases are an essential building block of most applications, YouCreate has integrated support to
include all needed manipulations (technically, all databases with JDBC 2.0 compliant drivers). All major
database suppliers deliver these needed interfaces, which eases the choice for our client’s major concern:
scalability. Using the drop-down functionality of YouCreate, the choice between, for example, Oracle or MySQl
becomes only a matter of licenses, with no impact to the chosen functionality.
Feature summary
 Smart Code Generation
 Sophisticated UI element design
 2-D Flowcharts as development ‘language’
 Direct support for all popular databases (Oracle, MySQL)
 Independent of target platform (Linux, MS Windows)
 Integration between UI and Backing Java Beans
 No technical platform knowledge needed
 Instant interface for project management
 Complete test and simulation environment

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Flowchart Editor
This is the kernel of the development system. Programming is no longer text-based, it is done by drag-
and-drop of functions and conditions or statements. The result-- after filling in the appropriate values or
variables-- shows changes instantly, even for complex nested structures. The flowchart editor is built in
such a way that it enforces structured programming. This means that at no point can the developer
make a semantic mistake.
A flowchart is easier to manipulate than code text which is still used in all development environments.
Copy, move, delete, mark or comment, it is all there, but in a visual way.
Each method has its own display window, which makes it easy to view and manipulate the business
logic.
All team members have an overview of the program logic, and can drill down to all business logic.
At every step in the development process, the flowchart can be executed for test purposes. The
standard debugging elements are available, but also in a visual way: breakpoints, marking where the
code has passed, variable value evaluation, etc..
Each flowchart window can be independently zoomed and panned, and the overall visual elements can
be customized (background, line and element colors, fonts, etc..
UI composer
Integrated with the flowchart.
Drag-and-drop definition of background and foreground UI elements
Input / Output UI components :
• Text elements
• Number elements (word, int, float) in various formats(regular, spinner, slider)
• Date and time with calendar support.
• Lists of the above elements (edit list, selection, dropdown, ..)
• Checkbox.
• Radiobuttons
• Action buttons (submit, ajax, ..) in all formats (text, picture, transparent)
• Link elements..) in all formats (text, picture, transparent)
• Matrix of all above elements.
• Picture elements, both static and dynamic.
• Video support for various formats, streaming and non-streaming.
• Background elements like text, pictures, lines and squares in all forms and colors.
The composition of UI elements is translated into jsf pages, and where applicable, they are translated into
RICHFACES components.
Each individual component can have various attributes like display only, invisible, user ’ must enter’ (with
warning message if not), and tooltip.
All foreground components are directly linked with variables or methods of the flowchart.
JEE generator
This generator builds all necessary components to build and deploy the application:

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 Managed JAVA beans.
 Backing JAVA beans
 Java Server Pages for UI
 Style sheets
 Batch and xml files for compilation and deployment.
 Automatically launches the compile, build and deploy processes.
Access Manager
Controls the authority of users of a project or module. Each user can have a different access level over
parts of the project.
Take the case of a web designers, for example: they can have authority over the UI components, but no
write access over the code, while they can still see the functionality of the code.
The highest level of authority is the Project Manager. He or she can create users like Architects, group
leaders, developers and designers, and assign different levels of access to the UI components, code,
documentation and libraries.
The Access Manager can handle groupings, assign competences and handles all aspects of security for
the project.
Deployment Controller
• Automated deployment of the generated application.
• Specific deployment for Cloud Computing infrastructure.
• No technical knowledge required.
Document generator
The repository can hold different types of documentation and relates directly to the flow elements. Doing so, the
document generator can extract 2 different types of documents from the repository:
• documentation for the user of the application
• documentation for the maintenance of the program itself.
Both are delivered in html formats. They can be integrated in the generated program.
The documentation can be completed with flowchart views that can be used to solve support issues. The
support person can follow and understand the logic of the application and it gives him more insight in order to
trace the support request.

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Actual status of the product
We have stopped distributing YouCreate from the moment the development started for the JEE Engine.
The cooperative model of YouCreate is the stand-alone model, but implemented as Application
Development Server. The following table shows the status of the development work.
Module Stand-alone status Cooperative Model Status
Flowchart Editor 100% 80%
J2EE generator 100% 100%
Document generator 100% 100%
Access Manager N/A 50%
UI composer 100% 60%
Deployment 100% 100%
Project Management N/A 100%
Class Viewer 100% 80%
.

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