SlideShare a Scribd company logo
we are a Design And
Innovation Consulting
changing the world, one start-up at a time.
vivek@tinkerform.com || +91-8147083330
Tinkerform
we started out last year because of a simple reason,
1000's of start-ups in bangalore
but so few success stories?
?
?
?
our value proposition is,
the thing we do best.
design
research
product
ux
story
telling
ui
insight
generation
branding
workshops service
innovation
design
technology business
and you don't worry about design.
you focus on
we focus on
together we
create great
products and
services.
We worked with ListenIn team
to create a platform for music
listeners to not just listen but
discover great handpicked
music and share it with their
friends.
[currently in alpha]
We worked with Chefensa
to enable people to connect
the with the chefs whose
food they are served, one
chef at a time.
We felt the biggest insight
was the detachment of
grownups from food; this
way noone will ever become
loyal to a food brand.
[startup closed]
We worked with makeystreet
to tell their value proposition
right to people at makerfaire
with an identity and a simple
project page.
Link :
http://www.makeystreet.com/alex/firefly-v1/overview
Makeystreet Firefly
Unicycle
We worked with Wagr team
so that pet owners can
keep calm and focus while
we keep an eye on their
pet through mobile tech.
[currently under dev]
We partnered with zehntech
it consulting to launch their
first product into the market
that enables companies to
store their data in their
premises.
[its a live product for the
enterprise]
we are here to offer you
an outsider's perspective
besides our skills in design, business and research
We start from a user's
perspective when we
go about collaborating
on a product.
these insights help
to identify relevant
problems to solve.
we conduct user
interviews to map,
identify & understand
users/customers.
EXTREME CHARACTERISITICSHABITS
Consumption Throughout the day Once in a day
Discovery Quite active Rarely
Reason to listen Listen to details Act as background
Mobile device Nexus 5 Nokia ASHA
Internet Always ON For sometime in a day
Where do you find such good
music?
Pick 1 song on grooveshark;
radio; last song; similar songs
Aditya Bandi , 25 Entrepreneur
Do you recommend music to
your friends
We don’t recommend general
good songs; I recommend new
fresh song/ artist;
Shobhan Shah, 25 Student
We utilize storytelling and
workshops to build a
shared understanding
of users, problems and
ideas.
Swipe up and down,
Amazing playlists to be found!
No more mind reading required,
each playlist tells what its about!
People take playlists quite literally
while imaginally it could be a story
Its not just
a list of songs.
Feels like
somebody put
a life in it
Once
upon
a
time...
Once
upon
a
time...
He tapped the play button
and it was love at first sound.
|| i
The song literally stood out
and so Arjun went further in
This song
is about
a wishlist
that...
A song is not a superp
of words on tune.
Its much more than th
the musician’s effort a
He knew he would be
so he marked the trac
N
ex
th
be
Liked the app he so much,
that it saved us advertising costs!
Inviting a friend was made so cool,
that people invited rather than telling
Nithin is so
much into
music, he
will love this
Why not add music to the invite?
And that too your favorite one!
Nice!!
Pixels,
Why don’t
you align!
meanwhile, in Nithin’s world... Nithin was not always this serious about Pixels.
But now they pay him, so he cries and tries.
Nithin is from Ranchi, went to delhi for study
and came to Bangalore with his first job in his han
He is 24, Male, Indian.
Hi Nithin!
Your friend just tried our app
and he feels that you would
like it too. Give it a shot.
Try it out. If you want
something better we would
love to know!
Cheers!
So Nithin went to download the app. The app was really light and
installed quickly. He opened the app and played out Arjun’s song.
|| i
Nithin explored the app
while the music played.
The music playlists are beautiful
I can share music with my friends
keep my music offline
Looks worth a try!
The drumming
was so cool!
Let’s listen to
some cool
drumming!
|| i
And as he thought this,
he looked at the screen,
the song had the DRUMS tag
he just tapped and a drum
playlist was there.
Ah, Nice!
drums classic
morning
drum 1
drum 2
drum 3
drum 4
He viewed the drum t
and liked oneDrums playlistLet it beLet it be
Invite friends
Invite
VintageVintage Let it be
Karma
Let it be
We prototype a lot.
Meaningful value
propositions / products
are never first attempts
but rather thought
through iterations.
That's why we spent
heavily in processes
and toolsets;
borrowing, hacking
and creating.
appen...
Arjun,
popular
there.
e
OL!
The first time Arjun played the mix,
he got to hear a message by the very artist!
You guys :)
If we had
made art
even that
would......
He was still trying to align Pixels when he got a notification
from Arjun. It was about some app.
01
m...
SHARE
Sharing a song was made super easy
the next easy thing to play
Hit share and tap a friend
then tap the next friend
having only 10 friends keeps it easy
Arjun would
like this one
too, let me
share it with
him.
Share
Karma
Understand Business
goals and needs
Investigate User
needs and goals
Engage
Probe
Innovate
Create
Conceptualize as per
Business & user needs
Create Design Deliverables
& help dev initiation
we would love to look into
a design strategy
for your startup.
our toolset for working with design strategy
Stakeholder
Interviews
Wireframing
Interactive
Prototypes
Mobile
Design
Colour
Selection
Insight
Generation
User
Personas
User
Journey
Mapping
UX Reviews
Concept
Experience
story
User
Interviews
Competitor
study
Domain
study
Design
Opportunity
mapping
Tinkerform
Get in touch : vivek@tinkerform.com || 8147083330
Know more : www.tinkerform.com
“Every idea has a form”

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Tinkerform Intro deck

  • 1. we are a Design And Innovation Consulting changing the world, one start-up at a time. vivek@tinkerform.com || +91-8147083330 Tinkerform
  • 2. we started out last year because of a simple reason, 1000's of start-ups in bangalore but so few success stories? ? ? ?
  • 3. our value proposition is, the thing we do best. design research product ux story telling ui insight generation branding workshops service innovation
  • 4. design technology business and you don't worry about design. you focus on we focus on together we create great products and services.
  • 5. We worked with ListenIn team to create a platform for music listeners to not just listen but discover great handpicked music and share it with their friends. [currently in alpha]
  • 6. We worked with Chefensa to enable people to connect the with the chefs whose food they are served, one chef at a time. We felt the biggest insight was the detachment of grownups from food; this way noone will ever become loyal to a food brand. [startup closed]
  • 7. We worked with makeystreet to tell their value proposition right to people at makerfaire with an identity and a simple project page. Link : http://www.makeystreet.com/alex/firefly-v1/overview Makeystreet Firefly Unicycle
  • 8. We worked with Wagr team so that pet owners can keep calm and focus while we keep an eye on their pet through mobile tech. [currently under dev]
  • 9. We partnered with zehntech it consulting to launch their first product into the market that enables companies to store their data in their premises. [its a live product for the enterprise]
  • 10. we are here to offer you an outsider's perspective besides our skills in design, business and research
  • 11. We start from a user's perspective when we go about collaborating on a product. these insights help to identify relevant problems to solve. we conduct user interviews to map, identify & understand users/customers. EXTREME CHARACTERISITICSHABITS Consumption Throughout the day Once in a day Discovery Quite active Rarely Reason to listen Listen to details Act as background Mobile device Nexus 5 Nokia ASHA Internet Always ON For sometime in a day Where do you find such good music? Pick 1 song on grooveshark; radio; last song; similar songs Aditya Bandi , 25 Entrepreneur Do you recommend music to your friends We don’t recommend general good songs; I recommend new fresh song/ artist; Shobhan Shah, 25 Student
  • 12. We utilize storytelling and workshops to build a shared understanding of users, problems and ideas. Swipe up and down, Amazing playlists to be found! No more mind reading required, each playlist tells what its about! People take playlists quite literally while imaginally it could be a story Its not just a list of songs. Feels like somebody put a life in it Once upon a time... Once upon a time... He tapped the play button and it was love at first sound. || i The song literally stood out and so Arjun went further in This song is about a wishlist that... A song is not a superp of words on tune. Its much more than th the musician’s effort a He knew he would be so he marked the trac N ex th be Liked the app he so much, that it saved us advertising costs! Inviting a friend was made so cool, that people invited rather than telling Nithin is so much into music, he will love this Why not add music to the invite? And that too your favorite one! Nice!! Pixels, Why don’t you align! meanwhile, in Nithin’s world... Nithin was not always this serious about Pixels. But now they pay him, so he cries and tries. Nithin is from Ranchi, went to delhi for study and came to Bangalore with his first job in his han He is 24, Male, Indian. Hi Nithin! Your friend just tried our app and he feels that you would like it too. Give it a shot. Try it out. If you want something better we would love to know! Cheers! So Nithin went to download the app. The app was really light and installed quickly. He opened the app and played out Arjun’s song. || i Nithin explored the app while the music played. The music playlists are beautiful I can share music with my friends keep my music offline Looks worth a try! The drumming was so cool! Let’s listen to some cool drumming! || i And as he thought this, he looked at the screen, the song had the DRUMS tag he just tapped and a drum playlist was there. Ah, Nice! drums classic morning drum 1 drum 2 drum 3 drum 4 He viewed the drum t and liked oneDrums playlistLet it beLet it be Invite friends Invite VintageVintage Let it be Karma Let it be
  • 13. We prototype a lot. Meaningful value propositions / products are never first attempts but rather thought through iterations. That's why we spent heavily in processes and toolsets; borrowing, hacking and creating. appen... Arjun, popular there. e OL! The first time Arjun played the mix, he got to hear a message by the very artist! You guys :) If we had made art even that would...... He was still trying to align Pixels when he got a notification from Arjun. It was about some app. 01 m... SHARE Sharing a song was made super easy the next easy thing to play Hit share and tap a friend then tap the next friend having only 10 friends keeps it easy Arjun would like this one too, let me share it with him. Share Karma Understand Business goals and needs Investigate User needs and goals Engage Probe Innovate Create Conceptualize as per Business & user needs Create Design Deliverables & help dev initiation
  • 14. we would love to look into a design strategy for your startup.
  • 15. our toolset for working with design strategy Stakeholder Interviews Wireframing Interactive Prototypes Mobile Design Colour Selection Insight Generation User Personas User Journey Mapping UX Reviews Concept Experience story User Interviews Competitor study Domain study Design Opportunity mapping
  • 16. Tinkerform Get in touch : vivek@tinkerform.com || 8147083330 Know more : www.tinkerform.com “Every idea has a form”