Mojo.Pitch.Deck
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This document describes a career management platform called mojoLive. It aims to help professionals better manage their careers by making it fun, simple and rewarding. The platform aggregates all of a user's professional data and experiences to generate a "Mojo Score", and allows users to earn "Caps" (badges) and rewards for career achievements. It also helps employers find innovative job candidates. The founders have relevant experience. An initial beta launch was successful in engaging users and influencers within technical communities through social sharing and gamification elements like leaderboards. Traction metrics like user growth, logins and user engagement are promising.
Mojo.Pitch.Deck
- 1. CAREER MANAGEMENT IS ...BUT IT DOESN’T HAVE TO BE. GIB RO N
- 2. The Problem Professionals Work & grind, often with minimal direction or awareness of their field at-large. When they hit a stumbling block in their career (or life), what’s next? How do they chart the path to continued professional and personal growth? “Keeping all my professional data current is time- consuming, boring, and a real hassle.” “I have loads of qualifications that make me a great hire, but in the 6-second review of my résumé it’s impossible to get that across.” Employers Highly inefficient to sort through a homogeneous stack of résumés each round of hiring. Incredibly difficult to find professionals that are innovators and creators looking for a purpose with which to align themselves. “Attracting, rewarding, and retaining 21st century professionals is difficult.” “I have no easy way to determine which professionals are the most qualified.”
- 3. The Solution We help professionals become better by making managing their careers simple, fun, and rewarding! COUNT EVERYTHING! Quantified Self Big DataGamification
- 4. Team - Co-Founders Dave Jefferson davej Chief Executive Officer • Successfully built a $90M IT staffing company • Technology entrepreneur with more than 23 years of experience. • Led development of a patented web application for Gen Y that teaches responsible money management using gaming principles. Sandy Smith sandys1 Chief Product Officer • Led the development of custom sites for more than 50 organizations while serving hundreds more with innovative and collaborative products. • Over 15 years of web development experience • Organizer of DC PHP user group Eli White eliw Chief Technology Officer • Scaled Digg from 30,000 to 3 million users • PHP demigod with over 16 years experience • Deeply involved with the PHP community • Previous Community Relations Manager for Zend • Frequent speaker at technical conferences around the world
- 5. Team - Key Employees Mickey Skelton mickey Chief Culture Officer Published author, MBA concentration in change management, recovering management consultant Kevin Bruce kevin Creative Director Organizes Web Technology user group in Frederick, MD, equal parts designer and developer Oscar Merida omerida Lead Developer 12+ years of development experience that include rebuilding MLSSoccer.com Kevin Kestler kestler Digital Media Strategist Experienced social media community builder, single-handedly ran communications for a 2011 Inc. 5000 honoree Elizabeth Smith auroraeosrose Developer Core Developer of PHP, charter member of PHP Women, frequent speaker Corey Ballou corey Developer Organizes PHP user group in Charlotte, NC, developer with the drive of an entrepreneur
- 6. The Big Picture - Professionals career treadmill continuous learning/ skills/actions feeling bored and unengaged job worries due to United States 154M E.U. 225MBrazil 101M China 780M India 478M Work/job/career anxiety & stress Worldwide Labor 8 out of 10 doctor visits
- 7. The Big Picture - Employers Where They Fail Don’t know what they spend in aggregate on employee recruitment. Treat employee recruitment as an administrative chore instead of a strategic investment. View the first stage as the application instead of a potential candidate’s decision to apply. Tend to treat potential hires as petitioners, making candidates jump through hoops to get the institution’s coveted jobs. Where They Could Succeed Position themselves as employers, not just advertisers of available jobs. Position themselves as an employers-of-choice in the minds of future employees. Top priority should be reaching out and compelling the best candidates to apply. Look at the recruiting process as trying to sell jobs to the very best hires.
- 8. Why We’re Different Bring employer talent management tools into the Knowledge Age Recruit passive candidates Assist employees with career management Workforce analytics and assessment Educate professionals about their career Mojo score is a measure- ment of career value Suggestion system gives crowdsourced insight Set and track career goals Goes way beyond the traditional resume Make career mgmt. the goal, not finding the next job Link to external indicators Get noticed for all your professional experience Make career management fun, sticky and social. Caps provide recognition for career achievement Social sharing with others Leader boards and levels
- 9. How It Works + + = import Import your current career information from LinkedIn or Facebook. Skills Involvements Achievements Portfolio Shelf Augment this by adding skills, involvements, achievements and portfolio items. These Profile items contribute to your mojo score — and can then be rated by other users. Your updates and the influence of others’ ratings will cause your score to fluctuate, giving a real-time market assessment of your career value. You can even import from other sources to make this easier.
- 10. What Does All That Do? Creates a much more compelling profile on the web. Counts EVERYTHING, giving you a Mojo Score accounting for all your professional qualifications and how they are rated by other users. Lets you earn Caps (badges) as fun & meaningful indicators of career advancement. Lets you earn real world rewards. Fun & meaningful indicators of career advancement. Also, some eye candy for your Profile! Caps A 1-100 rating of your career & marketability based on your experience and accomplishments. Mojo Score 50 Opportunities for career advancement that users can earn for free based on their Score and expertise. RewardsPHPCONFERENCE DISC OUNT SAVE 40% Use Code MOJO 40% OFF
- 11. User Acquisition Approach Powers the most popular sites on the web, from Facebook to Amazon. Wide variety of skills, professional growth & involvement opportunities. Tight-knit community of professionals that are highly desired by top companies. Professional group about which we have enough prior knowledge to be able to validate our algorithm. Shared loathing for a broken traditional recruiting process. Technical Community
- 12. User Acquisition Approach Beta Launch - php|tek 2012 1,643 Unique visitors to mojoLive 365 New beta signups 1,015 of which werefirst-time visitors! 342 Hours spent on site 90 % growth in user base We now count 197 of the world’s top PHP developers among our users! During the week of php|tek: From the Twittersphere: Fun tidbits: Competition over mojo Scores led us to create the Twitter hashtag #mojoThrowdown where users could make their battles public. The first ever #mojoThrowdown is still going strong, point by point, and drawing increasing attention. The word mojoLive was spoken so much throughout the conference that it became a drinking game!
- 13. User Acquisition Approach Tech (10M) Focused growth at targeted technical and professional communities Growth
- 14. The Influencer Model 860 Visitors from shared social links 22% of overallunique visitors! May 2012: 90 New beta signups 10.5% conversion rate 858 SOCIAL INTERACTIONS BY 421 UNIQUE USERS CREATING 47.6K INDIVIDUAL IMPRESSIONS BAM! I just unlocked the mojoAddict cap on @mojolive! mj.tl/fa @biggreenman Nice! How do you unlock it? I’m just 2 points away from having a higher mojo Score than @biggreenman. Rate me on @mojoLive! @biggreenman What’s @mojoLive? Can I get an invite? @biggreenman Are you up for a #mojoThrowdown? Low-to-No CPA @mediumgreenman Just rated your skills on @mojoLive. Good luck! @mediumgreenman Nice! So close to the front page ‘didja’s! Hey @smallgreenman what’s @mojoLive? Can you send me an invite?
- 15. Traction That’s up 281%! 3.9k Unique visitors to mojoLive 605 Beta signups Highlights from May 2012: 7.92 Monthly logins per user 1.77 Ratings per Facet 26.4 Data points per User “data density” Buzz in the Twittersphere: LinkedIn’s average: 2.8! Listen to our very own Eli White talking mojoLive on the Voices of the ElePHPant podcast! That’s up 202%!
- 16. For more info please contact: Dave Jefferson davej Chief Executive Officer dave@mojolive.com (301) 452-7222 @davejefferson