Building the digital events team of the future
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This document discusses building the digital events team of the future through strategic staffing, outsourcing, and partnering. It addresses assessing objectives and goals, determining what can be outsourced to platforms or other partners, and mapping out the roles needed for an integrated digital events team, including strategists, creatives, producers, technologists, and more. The document provides a roadmap for teams to discover objectives, define strategies and requirements, develop content and experiences, and deliver events.
Building the digital events team of the future
- 1. Building the Digital Events Team of the Future: Strategic Staffing, Outsourcing and Partnering Kenny Lauer Barb DeMaria Phil Tierney VP, Digital Experience SBM Live Events Director Integration Architect, IT George P. Johnson Stamats Business Media Intel Twitter: @kennyL Room Twitter #VES11d
- 2. Strategist Creative Engagement Producer Technologist YOUR TEAM 2
- 3. “ 1 ” --Gertrude Stein?
- 4. ™ M.A.S.T.E.R Virtual Event Strategy 1 Mark your audience Strategy Execution M A S T E R Assess Technology Review & your Mapping Revisit objectives & goals © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
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- 6. Outsource? 3 PLATFORM 6
- 7. Kenny Phil Barb Building the Digital Events Team of the Future 7
- 8. Creative Manager Program/ Engagement Project SME Manager Digital Stakeholder Liaison Team Webcaster Producer Strategist
- 9. STRATEGY FORMAT ENGAGEMENT MINDSET CORE RISK EXPERIENCE GEOGRAPHY
- 10. STRATEGY FORMAT ENGAGEMENT MINDSET CORE RISK EXPERIENCE GEOGRAPHY
- 11. STRATEGY FORMAT ENGAGEMENT MINDSET CORE RISK EXPERIENCE GEOGRAPHY
- 12. STRATEGY FORMAT ENGAGEMENT MINDSET CORE RISK EXPERIENCE GEOGRAPHY
- 13. Building the Digital Events Team of the Future: Strategic Staffing, Outsourcing and Partnering Phil phil.e.tierney@intel.com Kenny Barb @kennyL barb.demaria@stamats.com klauer@gpj.com Who are we again? 13
- 14. A ROADMAP FOR ACHIEVING THE VISION “An Event is an event is an Event” DISCOVER DEFINE DEVELOP DELIVER Fully Define the Develop the Integrate the understand strategy, content, experiences the objectives resources, experiences and of all touchpoints, and engagements, stakeholders, activities, engagements and deliver and assess communications, flawlessly needs and experiences, and feasibility technologies to be employed GPJ Confidential. Not to be distributed without written approval from GPJ.