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Dealers of Lightning:  Xerox PARC and the Dawn of the Computer Age http://www.popsci.com/scitech/article/2008-04/peek-inside-parc
Dealers of Lightning Part One: Introduction to the staff of PARC through personal narratives Part Two: An overview of the creations and inventions of PARC  Part Three:  The marketing of PARC innovations http://blog.paxholley.net/2010/11/19/microsoft-windows-1-0-was-released-25-years-ago-today/ http://www.istockphoto.com/stock-illustration-7705768-greek-god-zeus-with-lighting.php http://www.youtube.com/watch?v=NzlG28B-R8Y
George Pake (center) breaks ground on PARC in 1970 The Creation of PARC http://screenrant.com/twilight-zone-movie-screenwriter-robf-17890/ http://www.theregister.co.uk/2010/09/20/parc_40th_anniversary/
Bob Taylor Created the first distributed communications network or the ARPANET Manager of Xerox PARC from 1970-1983 Dreamt of creating a personal computer with a easily accessible interface  http://www.livinginternet.com/i/ii_ipto.htm
Alan Kay Dreamt of creating personal computers that children could use “ The best way to predict the future is to invent it” Inspiration for the movie TRON http://www.comicsonline.com/book/export/html/8 http://unrev.stanford.edu/presenters/alan_kay/alan_kay.html http://dwtsinfo.com/index.php?q=Alan%20Kay http://dwtsinfo.com/index.php?q=Alan%20Kay
A Different Kind of Workplace http://c21org.typepad.com/ http://www.computerworld.com/s/article/print/9186198/Xerox_PARC_turns_40_Marking_four_decades_of_tech_innovations?taxonomyName=Applications&taxonomyId=18
PARC’s Advantages  Unlimited funding Research talent Teamwork atmosphere No deadlines Enthusiasm for learning  PARC had spent 90 million dollars by 1977 http://www.telegraph.co.uk/news/worldnews/centralamericaandthecaribbean/mexico/2988256/Mexican-military-seizes-26m-in-cash.html http://managerofwealth.wordpress.com/ http://www.kraka.com/DesignPortfolio/tivoli.html http://www.youtube.com/watch?v=u6ILsMTEDEw
Dreamer’s Paradise Bill English wanted to finish Engelbart’s work on Memex  Alan Kay wanted to create personal computers  Bob Taylor wanted to work on the visual interface of the computer Gary Starkweather dreamed of implementing lasers in printer technology http://www2.parc.com/ops/members/brown/storytelling/JSB.html
Memex after Engelbart http://histinf.blogs.upv.es/page/3/ William English had worked for Engelbart since 1962  Wanted to finish Engelbart’s work on hypertext, interactive video conferencing, multimedia displays Instead of finishing his work on the Memex, he ended up working on what would be called the Alto.
The Alto (1974) First personal computer  High resolution graphic computer First work station with a built in mouse http://ed-thelen.org/comp-hist/Shustek/ShustekTour-05.html http://www.parc.com/content/news/media-library/alto_children_9.5x7.5.jpg
Graphical User Interface http://research.microsoft.com/en-us/um/people/blampson/38-altosoftware/Backup/WebPage.html http://www.crestock.com/image/331242-flamenco-dancer.aspx
Laser Printer Created by Gary Starkweather His boss at Xerox once told him “You’re to stop playing around with that laser stuff” and threatened to fire him Transferred to PARC to create the first prototype laser printer  http://www.sfu.ca/sfunews/sfu_news/archives_2003/sfunews02060307.shtml http://ed-thelen.org/comp-hist/Shustek/ShustekTour-05.html http://www.whoateallthepies.tv/date/2008/02/page/3
The Fall of PARC Failed to realize the potential of PARC’s innovations Only successful launched product was the laser printer Many researchers from PARC joined/ formed other corporations that marketed the products http://obamapacman.com/2010/03/myth-copyright-theft-apple-stole-gui-from-xerox-parc-alto/
PARC’s legacy Created a standard for the computer industry Today we use PARC’s contributions in everyday life Very Large Scale Integration (VSLI) is the integration of circuits into a single chip Integrated circuits are found in computers, cell phones, and other digital appliances http://www.parc.com/newsroom/media-library.html George Pake, the founder of PARC http://www.parc.com/about/people/57/scott-elrod.html Scott Elrod, current Interim CEO, Vice President and Director of Hardware Systems Laboratory
You + PARC =  Overlapping windows Personal computer with mouse Very Large Scale Integration (VSLI) Superpaint (created Pixar) Geometry Engine Chip (later created graphics like Jurassic Park)  http://kaispace.wordpress.com/2010/10/11/15-directors-meme/
PARC Today Incorporated as an independent research facility but still owned by Xerox Still pioneering technological change but now across multiple industries and clients “ We work … to invent, co-develop, and bring to market game-changing innovations by combining imagination, investigation, and return on investment for our clients” -www.parc.com/about http://www.cultofmac.com/whats-next-for-the-ipad-a-tabletop-ipad-according-to-xerox-parc-circa-1991
Potential Bias Gaetano Borriello and Dick Lyon in 1981 http://ai.eecs.umich.edu/people/conway/Retrospective4.html The book concentrated on interviews with Xerox PARC staff Other individuals or companies in the field may recall events differently Sanjay Mittal, Mark Stefik, and Danny Bobrow in 1982 http://ai.eecs.umich.edu/people/conway/Retrospective4.html
Dealers of Lightning Interesting way of approaching computer science as we know it today Narratives and personal experiences added personality The reader feels as though they were there Full detail of PARC’s staff and their experiences Unique insight to how computer science and technology became what it is today  http://www.corbisimages.com/Enlargement/90009-115.html
Read this book If you have an interest in technology or computer science Especially if you work/ plan to work within the computer science field If you are in LIS 201 Do not need any previous knowledge of computers or technology  http://dreamalittledream.ca/10-travel-blogs-we-give-two-thumbs-up/ Very nice! http://tribewithted.mlblogs.com/archives/2009/09/
Revolutionary Xerox PARC changed how computers are used today Recreated the conceptions of computing, functionality of computers, and the future of computer science http://www.computerhistory.org/internet_history/internet_history_70s.html The cover of COMPUTER Magazine – September 1979

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Lis201 xeroxparc final

  • 1. Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age http://www.popsci.com/scitech/article/2008-04/peek-inside-parc
  • 2. Dealers of Lightning Part One: Introduction to the staff of PARC through personal narratives Part Two: An overview of the creations and inventions of PARC Part Three: The marketing of PARC innovations http://blog.paxholley.net/2010/11/19/microsoft-windows-1-0-was-released-25-years-ago-today/ http://www.istockphoto.com/stock-illustration-7705768-greek-god-zeus-with-lighting.php http://www.youtube.com/watch?v=NzlG28B-R8Y
  • 3. George Pake (center) breaks ground on PARC in 1970 The Creation of PARC http://screenrant.com/twilight-zone-movie-screenwriter-robf-17890/ http://www.theregister.co.uk/2010/09/20/parc_40th_anniversary/
  • 4. Bob Taylor Created the first distributed communications network or the ARPANET Manager of Xerox PARC from 1970-1983 Dreamt of creating a personal computer with a easily accessible interface http://www.livinginternet.com/i/ii_ipto.htm
  • 5. Alan Kay Dreamt of creating personal computers that children could use “ The best way to predict the future is to invent it” Inspiration for the movie TRON http://www.comicsonline.com/book/export/html/8 http://unrev.stanford.edu/presenters/alan_kay/alan_kay.html http://dwtsinfo.com/index.php?q=Alan%20Kay http://dwtsinfo.com/index.php?q=Alan%20Kay
  • 6. A Different Kind of Workplace http://c21org.typepad.com/ http://www.computerworld.com/s/article/print/9186198/Xerox_PARC_turns_40_Marking_four_decades_of_tech_innovations?taxonomyName=Applications&taxonomyId=18
  • 7. PARC’s Advantages Unlimited funding Research talent Teamwork atmosphere No deadlines Enthusiasm for learning PARC had spent 90 million dollars by 1977 http://www.telegraph.co.uk/news/worldnews/centralamericaandthecaribbean/mexico/2988256/Mexican-military-seizes-26m-in-cash.html http://managerofwealth.wordpress.com/ http://www.kraka.com/DesignPortfolio/tivoli.html http://www.youtube.com/watch?v=u6ILsMTEDEw
  • 8. Dreamer’s Paradise Bill English wanted to finish Engelbart’s work on Memex Alan Kay wanted to create personal computers Bob Taylor wanted to work on the visual interface of the computer Gary Starkweather dreamed of implementing lasers in printer technology http://www2.parc.com/ops/members/brown/storytelling/JSB.html
  • 9. Memex after Engelbart http://histinf.blogs.upv.es/page/3/ William English had worked for Engelbart since 1962 Wanted to finish Engelbart’s work on hypertext, interactive video conferencing, multimedia displays Instead of finishing his work on the Memex, he ended up working on what would be called the Alto.
  • 10. The Alto (1974) First personal computer High resolution graphic computer First work station with a built in mouse http://ed-thelen.org/comp-hist/Shustek/ShustekTour-05.html http://www.parc.com/content/news/media-library/alto_children_9.5x7.5.jpg
  • 11. Graphical User Interface http://research.microsoft.com/en-us/um/people/blampson/38-altosoftware/Backup/WebPage.html http://www.crestock.com/image/331242-flamenco-dancer.aspx
  • 12. Laser Printer Created by Gary Starkweather His boss at Xerox once told him “You’re to stop playing around with that laser stuff” and threatened to fire him Transferred to PARC to create the first prototype laser printer http://www.sfu.ca/sfunews/sfu_news/archives_2003/sfunews02060307.shtml http://ed-thelen.org/comp-hist/Shustek/ShustekTour-05.html http://www.whoateallthepies.tv/date/2008/02/page/3
  • 13. The Fall of PARC Failed to realize the potential of PARC’s innovations Only successful launched product was the laser printer Many researchers from PARC joined/ formed other corporations that marketed the products http://obamapacman.com/2010/03/myth-copyright-theft-apple-stole-gui-from-xerox-parc-alto/
  • 14. PARC’s legacy Created a standard for the computer industry Today we use PARC’s contributions in everyday life Very Large Scale Integration (VSLI) is the integration of circuits into a single chip Integrated circuits are found in computers, cell phones, and other digital appliances http://www.parc.com/newsroom/media-library.html George Pake, the founder of PARC http://www.parc.com/about/people/57/scott-elrod.html Scott Elrod, current Interim CEO, Vice President and Director of Hardware Systems Laboratory
  • 15. You + PARC = Overlapping windows Personal computer with mouse Very Large Scale Integration (VSLI) Superpaint (created Pixar) Geometry Engine Chip (later created graphics like Jurassic Park) http://kaispace.wordpress.com/2010/10/11/15-directors-meme/
  • 16. PARC Today Incorporated as an independent research facility but still owned by Xerox Still pioneering technological change but now across multiple industries and clients “ We work … to invent, co-develop, and bring to market game-changing innovations by combining imagination, investigation, and return on investment for our clients” -www.parc.com/about http://www.cultofmac.com/whats-next-for-the-ipad-a-tabletop-ipad-according-to-xerox-parc-circa-1991
  • 17. Potential Bias Gaetano Borriello and Dick Lyon in 1981 http://ai.eecs.umich.edu/people/conway/Retrospective4.html The book concentrated on interviews with Xerox PARC staff Other individuals or companies in the field may recall events differently Sanjay Mittal, Mark Stefik, and Danny Bobrow in 1982 http://ai.eecs.umich.edu/people/conway/Retrospective4.html
  • 18. Dealers of Lightning Interesting way of approaching computer science as we know it today Narratives and personal experiences added personality The reader feels as though they were there Full detail of PARC’s staff and their experiences Unique insight to how computer science and technology became what it is today http://www.corbisimages.com/Enlargement/90009-115.html
  • 19. Read this book If you have an interest in technology or computer science Especially if you work/ plan to work within the computer science field If you are in LIS 201 Do not need any previous knowledge of computers or technology http://dreamalittledream.ca/10-travel-blogs-we-give-two-thumbs-up/ Very nice! http://tribewithted.mlblogs.com/archives/2009/09/
  • 20. Revolutionary Xerox PARC changed how computers are used today Recreated the conceptions of computing, functionality of computers, and the future of computer science http://www.computerhistory.org/internet_history/internet_history_70s.html The cover of COMPUTER Magazine – September 1979

Editor's Notes