Lecture on Mobile and App Economies

Mobile and App Economies
and Innovation
and Innovation
Learning Module No. 12

and Innovation
Outline
4G Mobile Network
5G Network
Mobile Economy
Apps
App Stores
Development Costs
M2M
 App Economies
 Theories
 Services
 App Development

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Global Transition to 4G Mobile Networks
4G LTE Map

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5 Years to 5G
5G is moving beyond the hype

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Benefits of 5G

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Benefits of 5G
Intel: From Device to Data
Center

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TheThe
MobileMobile
EconomyEconomy
IsIs
GrowingGrowing
Click to See original Chart
via Yankee Group

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Mobile
Economy
Expected
To Expand
Job
Opportunities
In Tech,
Creative
Click to View
Graphic
Via Robert Half
(Staffing Agency)

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Top App Categories

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Top Apps are:
Highly rated, with at least four stars;
Often rated, with at least 10,000 app store
ratings;
Games, social apps, or productivity tools
(although the category distribution is broad);
Updated at least once a month;
Downloaded at least five million times; and,
Published by a North American company
Dissecting the App Store Top Charts: The Anatomy of a Top App

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Apple Store Download History

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App Development
Click to see:How Long Does it Take to Build a Mobile App?

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Machine-to-Machine #IoT
Computing is moving from human-to-human to machine-to-machine.
Chart:
http://iot-360.eu/2014/about/
The Internet of Things extends
Internet connectivity beyond
traditional devices like desktop and
laptop computers, smartphones and
tablets to a diverse devices and
everyday things that use embedded
technology to communicate and
interact.

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Theory
Joseph Schumpeter -- Creative Distruction
Industrial mutation that incessently revolutionizes the economic structure from
within, destroying the old one.
Example:
Netflix effect on video tape and disc rental industry. Blockbuster is a victim of
Schumpeter's gale.

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Theory
David Teece -- Complementary Assets
Example:
RC Cola was the first to commercialize diet cola and cola in a can.
Coke and Pepsi imitated RC and dominated the market because of their
complementary assets.

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Theory
Henry Chesbrough -- Open Innovation
Companies want to control innovation, generating ideas, as well as production,
marketing, distribution, servicing, financing and supporting. In open innovation,
companies can and should use external ideas as well as internal ideas.
Examples:
Clorox Connects and Lego Cuusoo.

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Theory
Everett Rogers -- Diffusion of Innovation
Innovation is social, not an economic process.

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Concept
Zero-rating (toll-free data or sponsored data)
Mobile network operators (MNO), mobile virtual network operators (MVNO), and
Internet Service Providers (ISP) don't charge customers for data used by specific
applications or internet services through their network, in limited or metered data
plans.
It allows customers to use provider-selected content sources or data services like
an app store, without worrying about bill shocks.
Some see it as a threat to the open Internet.
Wikimedia Foundation and Facebook have zero-rating programs.

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Concept
App Store Optimization
Making apps findeable in the app stores.

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How to Come Up With App Ideas
Think about things that are problems for you, then think about simple solutions
Triggers:
I hate this . . .
This sucks . . .
I wish . . .
Try it yourself, search for those words on Twitter . . .
Consider improvements on current apps. What could be done better?
How to Come Up With KILLER App Ideas

and Innovation
Prof. Mo Krochmal
Email: mmkrochmal@quinnipiac.edu
Office hours: Contact to schedule

Lecture on Mobile and App Economies

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