THE FOUR ELEMENTS
OF A KICK-ASS PITCH
THE HAPPY STARTUP SCHOOL
HOW TO PITCH SO
PEOPLE GIVE A SH!T
THE HAPPY STARTUP SCHOOL
• INTRODUCTION
• THE ELEMENTS
• APPLYING THIS APPROACH
INTRODUCTION
MONOLOGUE
CONVERSATIONCONVER
ADDRESS THE INTERESTS OF YOUR AUDIENCE
PROVOKE A REACTION
LOVERS
HATERS GONNA HATE
YOUR ENEMY IS INDIFFERENCE
• CREATE A CONVERSATION
• KNOW YOUR AUDIENCE
• PROVOKE A REACTION
THE FOUR ELEMENTS
OF A KICK-ASS PITCH
• CREATE A SHARED REALITY
• DEFINE THE ROBLEM
• PROPOSE YOUR SOLUTION
• SHARE YOUR VISION
CREATE A SHARED REALITY
GET PEOPLE TO SEE THE WORLD THROUGH YOUR EYES
TELL AN EMPATHIC STORY
TALK IN THE FIRST PERSON
CREATE CONTRAST
SHOW VULNERABILITY
PROVIDE CONTEXT
• BE AT THE CENTRE
• CREATE CONTRAST
• SHOW VULNERABILITY
• PROVIDE CONTEXT
DEFINE THE PROBLEM
WHO ARE YOU HELPING?
WHAT ARE THEY TRYING TO ACHIEVE?
WHAT’S GETTING IN THEIR WAY?
• WHO ARE YOU HELPING?
• WHAT ARE THEY TRYING TO ACHIEVE?
• WHAT’S GETTING IN THEIR WAY?
DESCRIBE YOUR SOLUTION
WHAT ARE THE CURRENT SOLUTIONS?
WHY IS THAT WAY BROKEN?
WHY IS YOUR WAY BETTER?
WHAT ARE YOUR SUPERPOWERS?
• WHAT ARE THE CURRENT SOLUTIONS?
• WHY IS THAT WAY BROKEN?
• WHY IS YOUR WAY BETTER?
• WHAT ARE YOUR SUPERPOWERS?
SHARE YOUR VISION
HOW WILL THE WORLD BE BETTER?
WHAT DO YOU STAND FOR?
WHY DO YOU NEED THIS?
• HOW WILL THE WORLD BE BETTER?
• WHAT DO YOU STAND FOR?
• WHY DO YOU NEED THIS?
ADAPT TO YOUR
AUDIENCE
INVESTOR
COFOUNDER
TEAM
GRANDMOTHER
GRANDMOTHER
The Four Elements of a Kick-Ass Pitch - Masterclass Slides

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The Four Elements of a Kick-Ass Pitch - Masterclass Slides