Présentation session 2
- 1. Group Assignments Exercise 1 – 13/02/13 CHARLOTTE GUILLOT LAURA FLEURY YANNLEBRIS MBA 2A SESSION 2
- 2. Digital IQ elements W Hotels
- 8. Conclusion • First one in the top ten ranking digital IQ • Website is very useful and interactive (good colors, visual, trendy..) • Mobile App • W music • Booking • possibility to join the social scene • possibility to have loyalty points • social networks: Facebook, Twitter, Google +, Youtube, • Trip Advisor • Message, visual design and functionality • Search, display, email and digital marketing efforts • Mobile optimization, apps • Community, engagement and other social efforts are taken
- 9. Westin
- 11. • Google + • Westin develop a strategy in order for them to facilitate their communication and to be more efficient at the same time, boosting this way their digital IQ rates. • Rationalizing the overview they had on internet they reached the second rank in Digital IQ
- 12. Intercontinental
- 14. Conclusion • 2nd one on the top ten ranking Digital IQ • Interactive website: neutral and simple, neutral, but chic • possibility to upload the Westin screenshot • Booking • Social Network: Facebook, Twitter, Youtube, • Possibility to register for the newsletter • Blogs
- 15. How doeseach brand compare to Four Seasons? • The Westin and Intercontinental Websites are the most similar with the Four Seasons website because it is very simple, chic, interactive and timeless • We think W Hotels take the First place in the top ten ranking digital IQ because the website is very attractive with a lot of information’s about concerts, music, art, and other events… The website is very colorful and it brings an image more modern and trendy. • The Digital IQ rank moves everyday so hotels have to be always in competition and have to follow all the new technologies.
- 16. Anyscreen, anytime? • Only the Starwood group use a unique mobile application • They choose to touch a larger part of the population with the possibility to upload a specific app for each mobile phones (smartphones)
- 17. Whatdoes L2 mean by 'more than a bookingengine - brands as travelexperts? • Nowadays, websites are not only a booking engine, it is also a complete source of information. • We can find ranking, latest news, events, videos … • Business travelers access information from a mobile device • Hotel brands have mobile-optimized sites • We can also register to the website, newsletters, blogs etc…