Presentation google adwords
- 1. Reach your customers through network 1
- 2. Agenda Google Marketing Concepts Search Targeting Contextual Targeting ROI and Performance Tracking Summary Next Steps 2
- 3. Google Advertising Concepts Site Content Targeting Search Targeting Targeting Cost Per 1000 Impression Maximum Cost Per Click Text only Text/Image/ Videos Image / Text Ads = Return on Investment 3
- 4. Search Marketing Target clients when they are searching for you. Use Search Search • Serve ads targeted specifically around a Targeting chosen set of keywords e.g. “Hotels in Bangalore” Cost Per Click • ROI based advertising - Pay only for clicks Text only • Ranks ads based on a combination of both relevance and bid price • Ads displayed on the Google page as sponsored links next to natural search results 4
- 5. Evolving an Online Sales Strategy Search is “Pull” Advertising….. User types in a search query on Google Search The text ad is displayed on Google search results page under “Sponsored Links” User clicks on the ad and is brought to the relevant landing page 5 5
- 6. Contextual Targeting Target clients when they research services you offer. Use Google’s Content Network • Reach 30,000 sites • Ads shown only on relevant websites • 67% Reach of Internet Users Content • Single buy in – reaching the 30k sites is as Contextual easy as checking a box! Targeting • Delivered in a number of formats – text, image and video 6
- 7. Keyword Targeting Reach your Target Audiences as they Read Online 1. Keyword-targeted campaigns which run as content relevant to your offerings is published online CPC bidding Text or Animated Image ads Targets to content on web pages Block Unwanted Sites 7 G oo
- 8. Serve ads on 3rd Party sites with the Google Content Network So how does it work?....... 8 Source: Custom Analysis by comScore Network, October 2007
- 9. How does it work ? Page Analysis 1 Scan the page 2Analyze the page Machine learning technology turns keywords into targetable concepts and categories Keywords Flats, buy properties, real estate in India Concepts Real Estate Categories Real Estate 9
- 10. Managing your Internet Campaign Track the ROI • Bid for and Pay For Visitor / “Click” appropriately • Hence, every lead is cost-effective! 10
- 11. Summary : What’s In It for You? The Jumpstart Service • Professional Consultation! • Account Set up! • Campaign Launch and Review! 11
- 12. •Jumpstart – Consultation Account Set up! •Consultation with a Google Specialist **We'll discuss your business with you, gain an understanding of your goals and objectives and advise •A professionally designed account you of your options. A GAP certified professional will design •Suggest campaign plans and structure your AdWords campaign for you. **We'll then advise you on which targeted keywords, •Comprehensive Keyword suggestions ad creative and ad network options to choose, to achieve a successful campaign. We will use our knowledge of Google's tools to develop the right keyword list for you. •Provide cost and traffic estimates •Targeted Adtext development **We look at market data to give you estimates on how much budget you need to allocate to your Design compelling ad copy to attract campaigns, to meet your objectives. your customers to your site •Campaign Launch and Review •1:1 support for launch **We will review your campaign with you before it goes live. •Account Optimization **We will help you understand the results so you can make informed decisions and improvements. •Account & Adwords Education **We will provide your with training and support to help you manage your campaign successfully. ** 12
- 13. Summary: What does this mean for my business? Leverage the power of network Increase ROI and profitability • Search Network • Targeted advertising Millions searches happen every day Promote your services and products when your target audience is looking for you Customers are looking for your services. • Content Network • Ease of use Serve your message directly on 1000s of Websites Reaching customers all around the world is as easy Portals and blogs. as checking a box! Build brand equity Promote Multiples Services. • Target users abroad • Improve awareness Geo-target users – Target users abroad, convert on Cost effective branding solution to raise the overall Your website. profile of your organization. • Improve ad placements • Control the user experience Use search and content network to increase visibility Take users directly to the relevant section on your and help drive clicks to your sites. website 13
- 14. Google Advertising has worked for them! Why not you as well??...
- 15. Getting Started - Next Steps! • Confirmation of your account o Acceptance of terms and conditions and funding your account • Planning your account o Determining the precise objectives of your campaign • Building your campaign o Generating keyword lists, Adtexts, campaign structure • Activation of your campaign o Going live online • Evaluating the results o Use the tools available to track the results 15
- 16. It’s All About Results Thank you 16
Editor's Notes
- #10: We analyze the pages of every website in the Google content network. As we scan each page we pick out words we think are most relevant to the content on the page. We can tell headlines from footers and can pick up on words that repeat often or are emphasized with bolding or italics. Together, these words create concepts. And of course, related concepts roll up into entire categories. it's these concepts and categories that advertiser's are ultimately targeting. However, this process of turning keywords to categories is the product of years of development using leading machine learning computer science technology and it is continuously undergoing improvement.