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 Making visible the invisible in the
hypertextual space
Social Media Conference, Howard University, October 1, 2015
Dr. Michelle Ferrier, Associate Dean for Innovation
Scripps College of Communication, Ohio University
ferrierm@ohio.edu; @mediaghosts
The View from Here…
…And Here
 Associate Dean for Innovation |
Associate Professor , Journalism
Scripps College of Communication,
Ohio University, OH;
ferrierm@ohio.edu;
Twitter: @mediaghosts
 Vice President, Journalism That
Matters
Founder, Create or Die Startup
Gatherings
 Founder, TrollBusters | @yoursosteam
 Mother of Google Maps
Educator
Entrepreneur
Mentor
Scholar
New Media Innovator
Dr. Michelle Ferrier

My WorldView
Innovation Activities What was it?
BBS/Fax on Demand (Intrapreneur) Early technology adoption with members
NEAOnline (Intrapreneur) Developed first web presence for National Education Association on
AOL
SimSchool (Intrapreneur) Development of school system simulation at NEA
Education Insider (Entrepreneur) Magazine startup for parents of school-aged children
EHCWired.com (Intrapreneur) First independent online college news site; first online course at the
college (2002).
Media Power Lunch (Entrepreneur) Short, online learning for beginning journalists (MediaBistro
predecessor)
Highlands Family (Entrepreneur) Hyperlocal, hybrid online/print news for families in Appalachia
CopyWash.com (Entrepreneur) Online copy editing services
Digital Identity/Reputation Management
(Entrepreneur)
Patent pending technology on managing identity from one platform
MyTopiaCafe.com (Intrapreneur) Online community for newspaper nonsubscribers
LocallyGrownNews.com (Entrepreneur) Hyperlocal online news franchise
Media Deserts Project (Researcher) Uses GIS technologies to make visible the media ecosystem.
TrollBusters Natural Language Processing and Positive Messaging System
My Research Agenda
 1. Digital Story Quilt: Creating identity and
community online using quilters’ tactics.
 2. Media Deserts Project: Way of "seeing" that
provides high-level view of the ecosystem.
 3. Media Entrepreneurship: Creating pathways to
innovation inside and outside the classroom.
 4. Digital Identity and Reputation Management:
TrollBusters and addressing cyberharassment.
Dr. Michelle Ferrier, Ohio University, @mediaghosts
Digital Quilt: Defining Question
How can you make visible
the knowledge and stories
of a community?
The Digital Story Quilt
 Alan Kay, an interface designer, poses the
question:
“What kind of thinker would you become if
you grew up with an active simulator
connected, not just to one point of view, but
to all the points of view of the ages
represented so that they could be
dynamically tried out and compared?”
Alan Kay,“User Interface: A Personal View,” The Art of Human-Computer
Interface Design, 1990.
Practice:The Quilters’ Space
 Reflexive, poetic,
interpretive practice
 Kind of rootedness
 Quilts communicate in
an intimate fashion
across generations
 Offers tactics for
agency
Practice:The Quilters’ Space
 Through quilt text(iles), women used their
constraints – to create a way of knowing
that expanded their domestic rhetoric into a
public realm.
 Contrary to patriarchal rhetorical styles, this
femmage or female collage uses fragments
to work in a conductive fashion – a
hyperrhetorical movement.
The View from Here and Here: Making the Invisible Visible in the Hypertextual Space
The Digital Story Quilt
Users then search the
interface using a variety
of search tools. They
create a visual quilt top
that may be
manipulated or
“read” to reveal the
multiple dimensions of
each patch.
Tactics for Digital Advocacy
 Fragmentation: Tearing apart that which is seemingly
whole into pieces to create place of liminality
(in between).
 Condensation: Reduction of ideas to icons or symbolic
narratives; at level of family unit.
 Juxtaposition: Destabilizing, relational nature of
narratives, images display complexities.
 Improvisation: Kairos; the right suggestion at the right
time; yielding to the creative process.
 Endurance: Persistence over time.
Postfeminist Research, HypertextTheory
 Participatory Action: Everyone can speak for
themselves and constitute their own subject position.
 Dismantling Genres: Shift distinctions between
“received categories” so they may be questioned and
redefined.
 Communal Authorship: Politics of hypertext that is
polyvocal that overturns dominant mythology of
solitary author.
 Recombinant Materials: Creative appropriation of
symbology of a culture.
Diane Greco, “Hypertext with Consequences: Recovering a Politics of Hypertext,” ACM,
1996.
Digital Quilt: Defining Question
How can you make visible
the knowledge and stories
of a community?
Media Deserts: Defining Question
How have communities
been affected by the
changing media ecosystem?
Media Deserts Project
Dr. Michelle Ferrier, Ohio University, @mediaghosts
 Using GIS tools, we
map “media deserts”
-- places where fresh
news and
information is
lacking.
 Modeled after the
USDA Food Access
Locator Map
What is a “Media Desert”?
Working Definition
 A media desert is a
geographic area that is
lacking fresh news and
information.
 This condition may be as a
result of a lack of content,
access, language barriers
and other issues.
Framework of Analysis
 I use Lawrence Lessig’s concept
of communications
architecture:
 CODE: Language, spoken or
written or computer languages
 CONTENT: News, information,
images
 CONDUIT: Newspapers, radio,
mobile.
Dr. Michelle Ferrier, Elon University, @mediaghosts
Newspaper Layoffs and Buyouts
Year
 2007
 2008
 2009
 2010
Layoffs and Buyouts
 2,256+ (partial data)
 15,992+
 14,783+
 2,828+
Dr. Michelle Ferrier, Ohio University, @mediaghosts
120+
newspapers
More than 120 newspapers have ceased operation in the United States since 2008.
The View from Here and Here: Making the Invisible Visible in the Hypertextual Space
The View from Here and Here: Making the Invisible Visible in the Hypertextual Space
Findlay in Hancock County,
Ohio
State Maps: Ohio
The Media Deserts Project
Awareness Action
• Audit of Community Information
Sources
• Visualization of Current
Information Sources
• Content Analysis of Existing
Sources
• Assessing Community
Characteristics for Sustainable
Media Enterprises
• Community Engagement
through Focused Gatherings
• Engaging Key Stakeholders in
Developing Sustainable Media
Enterprises
• Developing Face-to-Face and
Virtual Public Spaces for
Engagement/Community
Conversations
The View from Here and Here: Making the Invisible Visible in the Hypertextual Space
“Under Threat” International News Safety Institute, 2015
“Under Threat” International News Safety Institute, 2015
Online Harassment: 40% and growing
 Women publishers
experience cyberbullying
on their sites.
 General news sites have
struggled with
moderating online
commenting.
Women Live Online
andThat’sWhereThey Find Us
Women Journalists AreTargeted Online
Our Solution
What We Offer
 S.O.S. Team: Countering cyberattacks in real-time
with online community support and positive
messaging.
 RAID: Finding and outing trolls online and tracking
where they operate using network analysis
technologies and natural language processing.
 SUPPORT: Providing technical, legal services and
psychological services; resources for publishers
under denial of service attacks.
RAID: Community Clustering
Using a
proprietary
technology for
network analysis
developed by Ohio
University
students, we find
and aggregate
communities of
trolls and identify
who else is a
subject of attack.
C.A.T.S.: Clustering Analysis and Targeting System, Ohio University
Our Goal: Fighting Hate with <3
TrollBusters provides just-in-time rescue
services for women journalists, bloggers
and publishers who experience online
harassment.
We use our virtual S.O.S. team to send
positive messages into online streams
at the point of attack. We dilute the stings
of trolls and other online pests to support
you, your voice, your business and your
reputation.
 Process Flow
(High Level)
Tactics for Digital Advocacy
 Fragmentation: Tearing apart that which is seemingly
whole into pieces to create place of liminality
(in between).
 Condensation: Reduction of ideas to icons or symbolic
narratives; at level of family unit.
 Juxtaposition: Destabilizing, relational nature of
narratives, images display complexities.
 Improvisation: Kairos; the right suggestion at the right
time; yielding to the creative process.
 Endurance: Persistence over time.
For additional information:
Dr. Michelle Ferrier | @mediaghosts
TrollBusters | @yoursosteam

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The View from Here and Here: Making the Invisible Visible in the Hypertextual Space

  • 1.  Making visible the invisible in the hypertextual space Social Media Conference, Howard University, October 1, 2015 Dr. Michelle Ferrier, Associate Dean for Innovation Scripps College of Communication, Ohio University ferrierm@ohio.edu; @mediaghosts The View from Here… …And Here
  • 2.  Associate Dean for Innovation | Associate Professor , Journalism Scripps College of Communication, Ohio University, OH; ferrierm@ohio.edu; Twitter: @mediaghosts  Vice President, Journalism That Matters Founder, Create or Die Startup Gatherings  Founder, TrollBusters | @yoursosteam  Mother of Google Maps Educator Entrepreneur Mentor Scholar New Media Innovator Dr. Michelle Ferrier
  • 4. Innovation Activities What was it? BBS/Fax on Demand (Intrapreneur) Early technology adoption with members NEAOnline (Intrapreneur) Developed first web presence for National Education Association on AOL SimSchool (Intrapreneur) Development of school system simulation at NEA Education Insider (Entrepreneur) Magazine startup for parents of school-aged children EHCWired.com (Intrapreneur) First independent online college news site; first online course at the college (2002). Media Power Lunch (Entrepreneur) Short, online learning for beginning journalists (MediaBistro predecessor) Highlands Family (Entrepreneur) Hyperlocal, hybrid online/print news for families in Appalachia CopyWash.com (Entrepreneur) Online copy editing services Digital Identity/Reputation Management (Entrepreneur) Patent pending technology on managing identity from one platform MyTopiaCafe.com (Intrapreneur) Online community for newspaper nonsubscribers LocallyGrownNews.com (Entrepreneur) Hyperlocal online news franchise Media Deserts Project (Researcher) Uses GIS technologies to make visible the media ecosystem. TrollBusters Natural Language Processing and Positive Messaging System
  • 5. My Research Agenda  1. Digital Story Quilt: Creating identity and community online using quilters’ tactics.  2. Media Deserts Project: Way of "seeing" that provides high-level view of the ecosystem.  3. Media Entrepreneurship: Creating pathways to innovation inside and outside the classroom.  4. Digital Identity and Reputation Management: TrollBusters and addressing cyberharassment. Dr. Michelle Ferrier, Ohio University, @mediaghosts
  • 6. Digital Quilt: Defining Question How can you make visible the knowledge and stories of a community?
  • 7. The Digital Story Quilt  Alan Kay, an interface designer, poses the question: “What kind of thinker would you become if you grew up with an active simulator connected, not just to one point of view, but to all the points of view of the ages represented so that they could be dynamically tried out and compared?” Alan Kay,“User Interface: A Personal View,” The Art of Human-Computer Interface Design, 1990.
  • 8. Practice:The Quilters’ Space  Reflexive, poetic, interpretive practice  Kind of rootedness  Quilts communicate in an intimate fashion across generations  Offers tactics for agency
  • 9. Practice:The Quilters’ Space  Through quilt text(iles), women used their constraints – to create a way of knowing that expanded their domestic rhetoric into a public realm.  Contrary to patriarchal rhetorical styles, this femmage or female collage uses fragments to work in a conductive fashion – a hyperrhetorical movement.
  • 11. The Digital Story Quilt Users then search the interface using a variety of search tools. They create a visual quilt top that may be manipulated or “read” to reveal the multiple dimensions of each patch.
  • 12. Tactics for Digital Advocacy  Fragmentation: Tearing apart that which is seemingly whole into pieces to create place of liminality (in between).  Condensation: Reduction of ideas to icons or symbolic narratives; at level of family unit.  Juxtaposition: Destabilizing, relational nature of narratives, images display complexities.  Improvisation: Kairos; the right suggestion at the right time; yielding to the creative process.  Endurance: Persistence over time.
  • 13. Postfeminist Research, HypertextTheory  Participatory Action: Everyone can speak for themselves and constitute their own subject position.  Dismantling Genres: Shift distinctions between “received categories” so they may be questioned and redefined.  Communal Authorship: Politics of hypertext that is polyvocal that overturns dominant mythology of solitary author.  Recombinant Materials: Creative appropriation of symbology of a culture. Diane Greco, “Hypertext with Consequences: Recovering a Politics of Hypertext,” ACM, 1996.
  • 14. Digital Quilt: Defining Question How can you make visible the knowledge and stories of a community?
  • 15. Media Deserts: Defining Question How have communities been affected by the changing media ecosystem?
  • 16. Media Deserts Project Dr. Michelle Ferrier, Ohio University, @mediaghosts  Using GIS tools, we map “media deserts” -- places where fresh news and information is lacking.  Modeled after the USDA Food Access Locator Map
  • 17. What is a “Media Desert”? Working Definition  A media desert is a geographic area that is lacking fresh news and information.  This condition may be as a result of a lack of content, access, language barriers and other issues. Framework of Analysis  I use Lawrence Lessig’s concept of communications architecture:  CODE: Language, spoken or written or computer languages  CONTENT: News, information, images  CONDUIT: Newspapers, radio, mobile. Dr. Michelle Ferrier, Elon University, @mediaghosts
  • 18. Newspaper Layoffs and Buyouts Year  2007  2008  2009  2010 Layoffs and Buyouts  2,256+ (partial data)  15,992+  14,783+  2,828+ Dr. Michelle Ferrier, Ohio University, @mediaghosts 120+ newspapers More than 120 newspapers have ceased operation in the United States since 2008.
  • 21. Findlay in Hancock County, Ohio State Maps: Ohio
  • 22. The Media Deserts Project Awareness Action • Audit of Community Information Sources • Visualization of Current Information Sources • Content Analysis of Existing Sources • Assessing Community Characteristics for Sustainable Media Enterprises • Community Engagement through Focused Gatherings • Engaging Key Stakeholders in Developing Sustainable Media Enterprises • Developing Face-to-Face and Virtual Public Spaces for Engagement/Community Conversations
  • 24. “Under Threat” International News Safety Institute, 2015
  • 25. “Under Threat” International News Safety Institute, 2015
  • 26. Online Harassment: 40% and growing  Women publishers experience cyberbullying on their sites.  General news sites have struggled with moderating online commenting.
  • 30. What We Offer  S.O.S. Team: Countering cyberattacks in real-time with online community support and positive messaging.  RAID: Finding and outing trolls online and tracking where they operate using network analysis technologies and natural language processing.  SUPPORT: Providing technical, legal services and psychological services; resources for publishers under denial of service attacks.
  • 31. RAID: Community Clustering Using a proprietary technology for network analysis developed by Ohio University students, we find and aggregate communities of trolls and identify who else is a subject of attack. C.A.T.S.: Clustering Analysis and Targeting System, Ohio University
  • 32. Our Goal: Fighting Hate with <3 TrollBusters provides just-in-time rescue services for women journalists, bloggers and publishers who experience online harassment. We use our virtual S.O.S. team to send positive messages into online streams at the point of attack. We dilute the stings of trolls and other online pests to support you, your voice, your business and your reputation.
  • 34. Tactics for Digital Advocacy  Fragmentation: Tearing apart that which is seemingly whole into pieces to create place of liminality (in between).  Condensation: Reduction of ideas to icons or symbolic narratives; at level of family unit.  Juxtaposition: Destabilizing, relational nature of narratives, images display complexities.  Improvisation: Kairos; the right suggestion at the right time; yielding to the creative process.  Endurance: Persistence over time.
  • 35. For additional information: Dr. Michelle Ferrier | @mediaghosts TrollBusters | @yoursosteam