- The company started with a data analytics tool called ActivePivot but wanted to build a tool to analyze social media, starting with a NoSQL engine but having performance issues, leading them to Elasticsearch.
- While Elasticsearch had good performance, scalability, and analytics capabilities, it did not meet their requirements due to high memory usage and lack of multi-field and metric aggregations.
- They built their own analytics plugin for Elasticsearch to add these capabilities, using it to build their Focusmatic product for social media analysis and later their Logmatic product for log analysis.
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