Codes and Conventions Radio
- 1. Codes and Conventions MAGDA RAK
- 2. Tone of Voice The tone of voice usually depends on the topic of genre of the advert. If its an event most of the time the voice is excited and happy. It’s cheerful to excite the potential buyer and to persuade them to buy tickets. If the advert is for a film or television, especially action films, the voice is low in tone and also exciting.
- 3. Sound Effects Usually louder than the music but not as loud as the dialogue. Conventional to the genre of film/event. If its action, there will be explosions. If its horror, screaming can be expected. If its a theme park, there would be screaming as well.
- 4. Ambient Sounds For an event, there may be some people in the background talking. If its an outdoor product or event, there may be outdoor ambient sounds such as animals and people, the wind. For a theme park, the rollercoaster noises would be ambience.
- 5. Use of Music Music is also genre specific. For an action film, the music would be suspenseful and loud. A romance film, the music would be soft and melodic. The music is used to give the listener a general feel for the film and or product.
- 6. Tracks Usually, an advert has at least 3 track, the dialogue, the music and the sound effects. Other tracks can be added if necessary for added affects and depth.
- 7. Sound Levels Typically, the music builds up throughout the trailer to produce a build up in the action and emotion, just like a television trailer would. The dialogue is usually the loudest track, followed by the sound effects and then the music. The dialogue gives the most information, therefore it’s the most important and the loudest.