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GROUP NAME

 MANDEEP SINGH

 ROHIT

 KRITIKA

 HEENA

NIKITA

INTRODUCTION

 Mahindra & Mahindra Limited (BSE: 500520) is part of
the Indian Industrial Conglomerate Mahindra Group
based in Mumbai.

 The company was set up in 1945 in Ludhiana as
Mahindra & Mohammed by brothers K.C. Mahindra and
J.C. Mahindra along with Malik Ghulam Mohammed.

 After India gained independence and Pakistan was
formed; Malik Ghulam Mohammed moved to Pakistan
where he became the nation's first finance minister.

 Now, with the Mahindra brothers as the whole sole of the
company, its name was changed to Mahindra & Mahindra
in 1948.

• J.C.MAHINDRA F
O
U
N
• K.C.MAHINDRA D
E
R
S
• G. MOHAMMAD

• KESHUB MAHINDRA
CHAIRMAN

• ANAND MAHINDRA
V.CHAIRMAN
M.D

 Initially set up to manufacture general-purpose utility
vehicles, Mahindra & Mahindra (M&M) was first known
for assembly under license of the iconic Willys Jeep in
India.

M&M introduced Jeeps to India and in no time they
established themselves as the Jeep manufacturers of India.
.


At present, M&M is the leader in the utility vehicle
segment in India with its flagship UV Scorpio.

It offers over 20 models including new generation multi-
utility vehicles like the Scorpio and the Bolero. It formerly
had a joint venture with Ford called Ford India Private
Limited to build passenger cars.

In recent times the company is engaged in spreading its
reach beyond its traditional markets.

They entered into the two-wheeler segment by taking
over the Kinetic Motors in India.

 M&M also has controlling stake in REVA Electric Car
Company.

 M&M has also been selected as the preferred bidder for
the acquisition of South Korea's SsangYong Motor
Company.

 Mahindra & Mahindra grew from being a maker of army
vehicles to a major automobile and tractor manufacturer.

 It has acquired plants in China and the United Kingdom,
and has three assembly plants in the USA.

 M&M has partnerships with international companies like
Renault SA, France and International Truck and Engine
Corporation, USA.

 M&M has a global presence and its products are exported
to several countries. Its global subsidiaries include
Mahindra Europe Srl. based in Italy, Mahindra USA Inc.,
Mahindra South Africa and Mahindra (China) Tractor Co.
Ltd.

M&M is one of the leading tractor brands in the world. It
is also the largest manufacturer of tractors in India with
sustained market leadership of over 25 years.

 It designs, develops, manufactures and markets tractors
as well as farm implements. Mahindra Tractors(China) Co.
Ltd. manufactures tractors for the growing Chinese market
and is a hub for tractor exports to the USA and other
nations.

 M&M has a 100% subsidiary, Mahindra USA, which
assembles products for the American market.

Balance Sheet of
-
Mahindra and Mahindra

Secured Loans 400.18 407.23 602.45 981.00 617.26

Unsecured Loans 2,774.04 1,998.06 2,277.70 3,071.76 1,969.80

Total Debt 3,174.22 2,405.29 2,880.15 4,052.76 2,587.06

Total Liabilities 15,278.91 12,718.68 10,710.38 9,296.73 6,937.13

Mar '12 Mar '11 Mar '10 Mar '09 Mar '08

Investments 10,310.46 9,325.29 6,398.02 5,786.41 4,215.06

Inventories 2,358.39 1,694.21 1,188.78 1,060.67 1,084.11

Sundry Debtors 1,988.36 1,354.72 1,258.08 1,043.65 1,004.88

Cash and Bank Balance 630.57 447.62 475.17 635.61 310.58
Total Current Assets 4,977.32 3,496.55 2,922.03 2,739.93 2,399.57
Loans and Advances 2,767.19 2,653.52 2,034.47 1,402.45 866.19
Fixed Deposits 557.86 167.02 1,268.06 938.82 550.65
Total CA, Loans & Advances 8,302.37 6,317.09 6,224.56 5,081.20 3,816.41
Deffered Credit 0.00 0.00 0.00 0.00 0.00
Current Liabilities 6,921.73 5,289.67 3,822.50 3,520.20 2,525.31
Provisions 1,845.27 2,005.88 1,796.54 1,277.56 943.46
Total CL & Provisions 8,767.00 7,295.55 5,619.04 4,797.76 3,468.77
Net Current Assets -464.63 -978.46 605.52 283.44 347.64
Miscellaneous Expenses 0.00 0.00 4.12 12.55 13.53

Total Assets 15,278.91 12,718.68 10,710.38 9,296.73 6,937.13

DIRECTORS OF
COMPANY





VISION AND MISSION

VISION:

To create a fully collaborative environment in which
suppliers can deliver exactly what the company needs,
when it needs it, and at a competitive cost.

“We don’t have a group-wide mission statement. Our
core purpose is what makes all of us want to get up and
come to work in the morning” -Anand Mahindra

MISSION:

To create India's largest automobile and automobile-
related products distribution network by providing dealers
and customers with the largest choice of unique world-
class products and services.

BUSINESS STRATERGIES

Restructuring of the company.

For the group, organizational restructuring
posed the greatest challenge keeping in mind the
changing dynamics in the business especially the
tractor and automotive division. In the last three years,
the emphasis was development of the long term
strategy and fixing clear business goals.

E-business Initiatives
Joint ventures.
Foreign competition.

MARKETING STRATERGIES

USP – ruggedness and performance.
Products that redefined the market.
Network of dealers, sales offices, service stations
etc.
Strong market base in the urban and semi-urban
areas.

CORPORATE SOCIAL
RESPONSIBILITIES

“CSR has always been an integral part of M&M group’s
vision and the corner stone of our core value of good
corporate citizenship”
– Keshub Mahindra

EDUCATION
ENVIRONMENT INITIATIVES
HEALTH & DISASTER RELIEF
ART & CULTURE
SPORTS

RECENT /CURRENT VENTURES

Mahindra Navistar Automotives Ltd. (MNAL), the
commercial vehicle joint venture between Mahindra &
Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its
25 tonne and 31 tonne trucks for the Indian market.

Mahindra & Mahindra Ltd announced the launch of the
Maxximo, the world’s first mini-truck to be powered by a 2-
cylinder CRDe engine with DOHC technology and 4 valves
per cylinder.

India’s iconic SUV, the Mahindra Scorpio, took another step
to stardom with the unveiling of a premium, special edition
`Scorpio Coffee Table Book’. Film actor Ajay Devgan - the
Scorpio’s first customer, and Anand Mahindra, Vice-
Chairman and Managing Director, Mahindra Group, took
special pride in unveiling the book, which chronicles the
journey of India’s best loved SUV since its launch in 2002. –
January 6.

Dubai, UAE, June 17, 2010: Mahindra & Mahindra Ltd.
along with its subsidiary MOICML (Mahindra Overseas
Investment Company Mauritius Ltd.), Arabia Holdings and
Ras Al-Khaimah Transport Investments LLC have signed an
agreement to create a joint venture company in the Emirate
of Ras Al Khaimah in the UAE for armouring of vehicles.

CONCLUSION
1.Mahindra has a very good market share in the state
of Gurgaon (NCR) for the SUV segment.

2.The company is offering good services, which is
reflected on the satisfaction of the customer.
Majority of the customer are satisfied with the design
of the vehicle.

3.Company provided good facility of employees for
his job

4.Mahindra Limited offers an environment for
professional growth for every employee.

5.Mahindra offer foreign tour for who employee and
dealer achieved targets.

6.Young leader can take decision and implementation
of new ideas.
..........................................................................

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