Question 4 evaluation
- 1. Question 4 How did you use media technologies in the construction and research, planning and evaluation stages?
- 2. Research I recorded two interviews which acquired more in depth information about the song we chose; looking at what the interviewee prefers and would like to see. This helped target our audience. I recorded the interviews on an Apple iPhone and then later published it to YouTube. The Internet Explorer was a major part of my coursework. This made it possible to connect to my blog, perform research, view videos, and do the vast majority of my media coursework in one place. I used SurveyMonkey to perform primary audience research. This site was easy to use, and I was able to create a survey which I could publish and share to my target audience for free, using Facebook, emails, and texting the address. I gained valuable information such as editing preference, whether they would like to see live performance, and settings the target audience would like to see. We also used YouTube to look at existing music I used social media to perform research videos, and other A2 music videos. This was with our planned target audience to see helpful as I could analyse the forms and what they like about our chosen conventions of real R&B music videos including genre, what they would expect to typically videos from our chosen artist. I was also able see in an R&B music video. Without social to get further inspiration from music videos media my research would have taken longer published by other A2 media students from all as I would have had to arrange meetings over the country. This was beneficial as I was outside of college time to retrieve research able to see what was achievable from the that I received in a very short amount of resources that we were given. time.
- 3. As blogger can be quite tricky to organise photos on, I used Microsoft Office to move them where I wanted, save them as one image, and then imported them onto my blogger. This saved time as it was quick and easy to do it on Microsoft Publisher. I also wrote my I used Google blogger to log all of my planning onto Microsoft Word beforehand as I found it easier to use, then copying and pasting onto blogger so research, planning and evaluation I could organise and publish my work. work. This was key to my whole media project. I was able to upload I used Google Maps to pin down my complete media products and our locations, so we were able to gain feedback from my peers once I know exactly where to be and at had published my work to the public. what time. I then screenshot the Blogger was highly useful as I could locations which we would be using access my work from anywhere and and placed them on to my blog so I import different kinds of media could show my planning in my platforms, making my blog interesting work. and fun to read. Social networking was also important in the planning stage as I used it to keep in touch with my other group I used Google Images to retrieve member. We were able to send messages back and example props which we would be fourth to arrange where we would be meeting to film, using in the music video. This visual aid and helping each other along the way of our helped log everything that we would coursework. need. Planning
- 4. Construction We used a canon DSLR camera to both film and take photographs for our media products. The camera quality was spectacular making it easier to achieve a more professional look in all of our products. We had a few issues with the camera including battery life and compatibility with the memory card, which we soon fixed, however it did waste some time. To turn the footage that we had recorded into a music video, we used Adobe Premiere. This editing software was easy to use and had lots of different editing techniques and add-ons which were useful. We did not need to use many settings as the footage had been filmed well, although we did turn down the resolution on one specific shot which came back too bright. Premiere does not have linear structure, which was useful as we could edit any section and then We used Photoshop to edit our photos and link them together at the end. put over texts and effects for our magazine advert and digipak. Using this software The editing software helped contribute an effective professional we used was on an look to our products. Apple Mac, therefore Memory cards and sticks were highly important in the this was key to construction of our media products. With the memory editing. The Mac was card we were able to save the footage all in one place. fast and easy to With the memory stick we were able to save our navigate, cutting images and other data, making it easy to transfer and precious time in the swap between my other group member. editing process.
- 5. Evaluation I again used social networking to connect to the maximum amount of people in the minimum amount of time. I asked around twenty people of our average target audience age and give us feedback on what they enjoyed about the music video and what they believe that we could have done better. This was easy and time effective. I used slideshare to import PowerPoints onto my blog. This would not have been achievable without slideshare. Including PowerPoints made my blog more interesting and interactive to the audience consuming it. As in all of my coursework, I used Blogger. I wrote my evaluation and then published it to blogger for people to read and give me feedback on how to make improvements. Overall, I found Blogger highly useful as it saved time and money of printing all of my work and handing it to my tutor, whereas I can give a URL address and receive marking and feedback online. I used a scanner to scan our written audience feedback which we retrieved when screening our music video. If I didn’t have access to a scanner, I would have had to take photos of the feedback. This would take longer and the quality would not have been as clear. I uploaded our music video on to YouTube in order to publish it to the world. By doing this I was able to send a URL address to people of our target audience in order for them to view it and send feedback. Without YouTube, I would have had to manually show people on a laptop or mobile phone, which would not have been as effective and would have taken much longer. I was able to embed the video onto my blog so people could also access it through my coursework.