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DATA MINING FOR
                        SQL SERVER
                        PROFESSIONALS
                        Mark Tabladillo Ph.D.
                        http://marktab.net
                        @marktabnet
                        December 6, 2010




©2010 MARK TABLADILLO
INTRODUCTION
       Phrase             Goal                   Intelligent Design
       Data Mining        Inform actionable      • Prepare the data
                          decisions              • Experiment with
                                                   multiple algorithms
                                                 • Apply cultural values
                                                   to make a decision
       Machine Learning   Determine best         • Survey known
                          performing algorithm     algorithms
                                                 • Propose a new
                                                   variation or approach
                                                 • Test results




©2010 MARK TABLADILLO
OUTLINE
          What is Contoso Retail?
          What are the fundamentals?
               Demo for SQL Server Professionals
          What is my next step?




©2010 MARK TABLADILLO
WHAT IS CONTOSO RETAIL?
          Demonstration dataset for SQL Server Database Engine and Analysis
          Services
          http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&Fa
          milyID=868662dc-187a-4a85-b611-b7df7dc909fc




©2010 MARK TABLADILLO
WHAT ARE THE FUNDAMENTALS?
          ‘Readin (reading)
          ‘Riting (writing)
          ‘Rithmetic (arithmetic)




©2010 MARK TABLADILLO
SERVER PHYSICAL
                        ARCHITECTURE
                         http://msdn.microsoft.com/en-
                         us/library/ms174776.aspx




©2010 MARK TABLADILLO
SERVER LOGICAL ARCHITECTURE
          http://msdn.microsoft.com/en-us/library/ms174587.aspx




©2010 MARK TABLADILLO
HOW DO YOU COMMUNICATE SERVER
     DESIGN?
      A.    Physical Architecture
      B.    Logical Architecture
      C.    Both
      D.    It Depends
      E.    Other




©2010 MARK TABLADILLO
LOCAL ANALYSIS SERVICES CUBES
          http://msdn.microsoft.com/en-us/library/bb522640.aspx




©2010 MARK TABLADILLO
DATA MINING STRUCTURES
          http://msdn.microsoft.com/en-us/library/cc645741.aspx
          http://msdn.microsoft.com/en-us/library/ms174757.aspx




©2010 MARK TABLADILLO
DATA MINING MODELS
          http://msdn.microsoft.com/en-us/library/cc645779.aspx




©2010 MARK TABLADILLO
XMLA
                        http://msdn.microsoft.com/en
                        -us/library/ms174518.aspx




©2010 MARK TABLADILLO
WHAT IS MY NEXT STEP?
          SQL Server 2008 Enterprise (includes database engine, Analysis
          Services, SSMS and BIDS)
               http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx
          Microsoft Office 2010 Professional
               http://office.microsoft.com/en-us/try
          Powershell 2.0
               http://support.microsoft.com/kb/968929
          Data Mining Portal and Blog
               http://www.marktab.net




©2010 MARK TABLADILLO
CONCLUSION
          Contoso Retail provides a rich sample dataset for Microsoft
          technologies
          SQL Server Data Professionals can access data mining through several
          interfaces:
               (Visual Studio Next Version)
                    SQL Server Management Studio (SSMS)
                    Business Intelligence Development Studio (BIDS) including Integration Services
               PowerShell 2.0
               Excel 2007 or higher with Data Mining Add-In




©2010 MARK TABLADILLO

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SQL Server Data Mining for SQL Server Professionals

  • 1. DATA MINING FOR SQL SERVER PROFESSIONALS Mark Tabladillo Ph.D. http://marktab.net @marktabnet December 6, 2010 ©2010 MARK TABLADILLO
  • 2. INTRODUCTION Phrase Goal Intelligent Design Data Mining Inform actionable • Prepare the data decisions • Experiment with multiple algorithms • Apply cultural values to make a decision Machine Learning Determine best • Survey known performing algorithm algorithms • Propose a new variation or approach • Test results ©2010 MARK TABLADILLO
  • 3. OUTLINE What is Contoso Retail? What are the fundamentals? Demo for SQL Server Professionals What is my next step? ©2010 MARK TABLADILLO
  • 4. WHAT IS CONTOSO RETAIL? Demonstration dataset for SQL Server Database Engine and Analysis Services http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&Fa milyID=868662dc-187a-4a85-b611-b7df7dc909fc ©2010 MARK TABLADILLO
  • 5. WHAT ARE THE FUNDAMENTALS? ‘Readin (reading) ‘Riting (writing) ‘Rithmetic (arithmetic) ©2010 MARK TABLADILLO
  • 6. SERVER PHYSICAL ARCHITECTURE http://msdn.microsoft.com/en- us/library/ms174776.aspx ©2010 MARK TABLADILLO
  • 7. SERVER LOGICAL ARCHITECTURE http://msdn.microsoft.com/en-us/library/ms174587.aspx ©2010 MARK TABLADILLO
  • 8. HOW DO YOU COMMUNICATE SERVER DESIGN? A. Physical Architecture B. Logical Architecture C. Both D. It Depends E. Other ©2010 MARK TABLADILLO
  • 9. LOCAL ANALYSIS SERVICES CUBES http://msdn.microsoft.com/en-us/library/bb522640.aspx ©2010 MARK TABLADILLO
  • 10. DATA MINING STRUCTURES http://msdn.microsoft.com/en-us/library/cc645741.aspx http://msdn.microsoft.com/en-us/library/ms174757.aspx ©2010 MARK TABLADILLO
  • 11. DATA MINING MODELS http://msdn.microsoft.com/en-us/library/cc645779.aspx ©2010 MARK TABLADILLO
  • 12. XMLA http://msdn.microsoft.com/en -us/library/ms174518.aspx ©2010 MARK TABLADILLO
  • 13. WHAT IS MY NEXT STEP? SQL Server 2008 Enterprise (includes database engine, Analysis Services, SSMS and BIDS) http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx Microsoft Office 2010 Professional http://office.microsoft.com/en-us/try Powershell 2.0 http://support.microsoft.com/kb/968929 Data Mining Portal and Blog http://www.marktab.net ©2010 MARK TABLADILLO
  • 14. CONCLUSION Contoso Retail provides a rich sample dataset for Microsoft technologies SQL Server Data Professionals can access data mining through several interfaces: (Visual Studio Next Version) SQL Server Management Studio (SSMS) Business Intelligence Development Studio (BIDS) including Integration Services PowerShell 2.0 Excel 2007 or higher with Data Mining Add-In ©2010 MARK TABLADILLO