PITCH UP
70% of success
is showing up
Friday 08 August 14
PICK UP
Friday 08 August 14
LONG GAME?
or
QUICK WINS?
Friday 08 August 14
REPUTATIONis long
BUYER’S REGRET bites
Friday 08 August 14
TRUST
engineering
Friday 08 August 14
FOMO
oh, and..
Friday 08 August 14
WITH THE
RIGHT ONES
make a self-weeding garden
Friday 08 August 14
even if you don’t YET have:
POWER
Friday 08 August 14
Image: Tarotastic on Flickr
Friday 08 August 14
Friday 08 August 14
nourished on
REJECTION
ANTI-FRAGILE
Friday 08 August 14
you don’t need to be anointed with anyone’s
approval. Seriously. Just get on with it >>
Friday 08 August 14
words tell
STORIES SELL
Friday 08 August 14
Friday 08 August 14
Friday 08 August 14
Friday 08 August 14
Friday 08 August 14
Friday 08 August 14
credit: INVESTORPITCHES.COM
Friday 08 August 14
INSPIRE
CHALLENGE
EDUCATE
EMOTE
anger! awe!
Friday 08 August 14
Can they see THEMSELVES
AS HEROES
Friday 08 August 14
Gettysburg Address
the Austrians didn’t
realise the value of 5 minutes
- Napoleon
Friday 08 August 14
CLIFFHANGER
TWIST+
Friday 08 August 14
FORMULAE
Friday 08 August 14
We solve [problem] 
by providing [advantage],
to help [target]
accomplish [target’s goal].
Friday 08 August 14
We make money by
charging [customers] 
to get [benefit]. 
PS. your obvious customers may not be
the ones who pay
Friday 08 August 14
fear not
CROWDED
SPACES
Friday 08 August 14
MOTION
be in
>>This is what we are doing.
This is how we are going to do it.
We can do it better if we get some money in.
This thing is going to happen with or without you.
Are you in or are you out?
IT’S INEVITABLE...
Friday 08 August 14
be lightly
OBSESSED
guerilla wow factor+
Friday 08 August 14
OBLIQUE
be (slightly)
Friday 08 August 14
LIKE THEM
be (kinda)
Friday 08 August 14
yes, looks do count...
Friday 08 August 14
be confident [not hopeful]
NUMBERS
COUNT
Friday 08 August 14
is strategically powerful
VULNERABILITY
Be forthright about the weaknesses
before they spot them. This builds trust.
Friday 08 August 14
trumps
PREPARATION
PERFECTION
reflexes, improv, SPARTA!
gorgeous, but generally thin (markets that is)
Friday 08 August 14
psst... clear monetization?
It’s okay if you haven’t got it
IT’S LIKELY TO BE THEIR SUPERPOWER.
LEAVE ROOM FOR IT
all locked down just yet.
Friday 08 August 14
ASKCLEARLY
CALL TO ACTION
Friday 08 August 14
BYAF
weird little tricks:
+
“but you are free”
Friday 08 August 14
FU!quickly & regularly
Friday 08 August 14
FU!
FOLLOW UP - obviously
without being annoying
Friday 08 August 14
Image: thanks xkcd - because no presentation is complete without at least one
Friday 08 August 14
preparation : courage
PRACTICEFriday 08 August 14
preparation : courage
PRACTICE
It’s a ratio.
You need more of one when you have less of the other.
A LOT. ON EVERYONE.
Friday 08 August 14
LONG GAME
Head to Vimeo and search for:
or Delve.TV
Friday 08 August 14
maxkaizen.com/dare
@maxkaizen
THANKS
PITCHING UP
Friday 08 August 14

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