The University of Washington implemented Plone as a central content management system to provide centralized branding, navigation, and support for web content creation across its many departments and sites. A team from UW Marketing and Web Collective used an agile process over 12 iterations to build out the new Plone-powered site. Key achievements included migrating the university's home page to Plone and creating hundreds of central pages. Challenges included effective communication across remote teams and ensuring design stability during iterative development.