SlideShare a Scribd company logo

Top 10 learning questions

Download as PPTX, PDF
M
mycx

This document contains 10 multiple choice questions about market segmentation and targeting from a blog post by Myrtle Frantilla. The questions cover topics like the four levels of micro-marketing, steps in the segmentation process, defining a market segment, criteria for effective segmentation, patterns of target market selection, examples of behavioral variables, segmenting business vs consumer markets, types of target markets in behavioral segmentation, and types of demographic segmentation. Answers and explanations are provided for each question referring to concepts from marketing management textbooks.

1 of 43
Downloaded 45 times
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
TOP 10 Learning Questions Ch 8: Identifying Market Segments and TargetsMyrtle FrantillaApril 14, 2011http://myrtlefrantilla.blogspot.com/1
21. All of these are included in Four Levels of Micro Marketing exceptA.SegmentB.Local AreasC.NicheSocial ClassD.IndividualE.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
Four Levels of Micro Marketing3SegmentsNichesLocal AreasIndividualshttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
41. All of these are included in Four Levels of Micro Marketing exceptA.SegmentB.Local AreasC.NicheSocial ClassD.IndividualE.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
2. In the steps of segmentation process, what is the fourth step?5A.Segment AttractivenessB.Segment IdentificationC.Segment PositioningD.Segment Acid TestE.Segment Profitabilityhttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
Steps in Segmentation Processhttp://myrtlefrantilla.blogspot.com/6http://myrtlefrantilla.blogspot.com/
Steps in Segmentation Processhttp://myrtlefrantilla.blogspot.com/7Needs-basedSegmentationhttp://myrtlefrantilla.blogspot.com/
Steps in Segmentation ProcessNeeds-basedSegmentationSegment Identificationhttp://myrtlefrantilla.blogspot.com/8http://myrtlefrantilla.blogspot.com/
Steps in Segmentation ProcessSegment Identificationhttp://myrtlefrantilla.blogspot.com/9Needs-basedSegmentation Segment Attractivenesshttp://myrtlefrantilla.blogspot.com/
Steps in Segmentation ProcessSegment Identificationhttp://myrtlefrantilla.blogspot.com/10Needs-basedSegmentation Segment Attractiveness Segment Profitabilityhttp://myrtlefrantilla.blogspot.com/
Steps in Segmentation ProcessSegment Identification11Needs-basedSegmentation Segment Attractiveness Segment Profitability Segment Positioninghttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
Steps in Segmentation Process12Needs-basedSegmentationSegment Identification Segment Attractiveness Segment Profitability Segment Positioning Segment Acid Testhttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
Steps in Segmentation Process13Needs-basedSegmentationMarketing Mix StrategySegment Identification Segment Attractiveness Segment Profitability Segment Positioning Segment Acid Testhttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
2. In the steps of segmentation process, what is the fourth step?14A.Segment AttractivenessB.Segment IdentificationC.Segment PositioningD.Segment Acid TestE.Segment Profitabilityhttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
3. A market segment consists of a group of customers who share a similar set of needs and wants. 15A.TrueB.Falsehttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
Market SegmentTargeting a group of customerswho share a similar set ofneeds and wants.http://myrtlefrantilla.blogspot.com/
3. A market segment consists of a group of customers who share a similar set of needs and wants. 17A.TrueB.Falsehttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
184. Which among these are not included in Segmenting Consumer Markets?A.GeographicB.DemographicC.BehavioralD.SocialPsychographicE.http://myrtlefrantilla.blogspot.com/
19Segmenting Consumer MarketsGeographicDemographicPsychographicBehavioralhttp://myrtlefrantilla.blogspot.com/
204. Which among these are not included in Segmenting Consumer Markets?A.GeographicB.DemographicC.BehavioralD.SocialPsychographicE.http://myrtlefrantilla.blogspot.com/
5. ________ is a/an effective Segmentation Criteria where Segments must respond differently to various marketing mix elements & programs. 21 MeasurableAccessibleA.SubstantialB.DifferentialC.ActionableD.E.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
MeasurableAccessibleSize, profiles of segments can be measured. SubstantialSegments can be effectively and efficiently reached.DifferentialSegments are profitable enough to serve.ActionableSegments must respond differently to various marketing mix elements & programs.Programs can be designed to attract the segments.Effective Segmentation Criteriahttp://myrtlefrantilla.blogspot.com/
5. ________ is a/an effective Segmentation Criteria where Segments must respond differently to different marketing mix elements & programs. 23 MeasurableAccessibleA.SubstantialB.DifferentialC.ActionableD.E.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
6. Below are Patterns of Target Market Selection. But which of these is an example Product Specialization?24A.B.C.D.E.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
Patterns of Target Market Selectionhttp://myrtlefrantilla.blogspot.com/
Patterns of Target Market Selectionhttp://myrtlefrantilla.blogspot.com/
Patterns of Target Market Selectionhttp://myrtlefrantilla.blogspot.com/
6. Below are Patterns of Target Market Selection. But which of these is an example Product Specialization?28A.B.C.D.E.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
297. Initiator, Influencer, Decider, Buyer and User are examples of Behavioral Variables.TrueA.FalseB.http://myrtlefrantilla.blogspot.com/
Behavioral Segmentation30Decision RolesBehavioral VariableOccasions
Initiator
Benefits
Influencer
User Status
Decider
User Rate
Buyer
Buyer Readiness
Loyalty Status
Seller
Attitudehttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
317. Initiator, Influencer, Decider, Buyer and User are examples of Behavioral Variables.TrueA.FalseB.http://myrtlefrantilla.blogspot.com/
328. Demographic, Operating Variable, Purchasing Approach, Situational Factors, And Personal Characteristic are concept of ___________________.Segmenting for Business MarketA.Segmenting Consumer MarketsB.Demographic SegmentationC.Evaluating Market SegmentsD.Behavioral SegmentationE.http://myrtlefrantilla.blogspot.com/

More Related Content

PPTX
10stepmarketingplan
Caroline Quarte
 
PPTX
10 step marketing plan for the generics pharmacy
mycx
 
PPT
Andrada, steven michael v54 10 step marketing plan generics pharmacy
Steven Michael Andrada
 
PPT
10 step marketing plan for generic pharmacy yang zhao
yang zhao
 
PPT
Group 2 generics pharmacy v2 (2003)
Steven Michael Andrada
 
PDF
10 step-marketing-plan-the generics pharmacy
Joan Soliven
 
PPTX
Group 1 tgp usp
RioAlair
 
PDF
Differentiation strategies for the generic industrry
✪ Asa Cox (ThePharmaPartner)
 
10stepmarketingplan
Caroline Quarte
 
10 step marketing plan for the generics pharmacy
mycx
 
Andrada, steven michael v54 10 step marketing plan generics pharmacy
Steven Michael Andrada
 
10 step marketing plan for generic pharmacy yang zhao
yang zhao
 
Group 2 generics pharmacy v2 (2003)
Steven Michael Andrada
 
10 step-marketing-plan-the generics pharmacy
Joan Soliven
 
Group 1 tgp usp
RioAlair
 
Differentiation strategies for the generic industrry
✪ Asa Cox (ThePharmaPartner)
 

What's hot (20)

PPTX
10 ten best, average and worst Points of Pharmaceutical marketing
Anjum Iqbal
 
PPTX
Pharmaceutical marketing by vikram mathariya
Ashish Agrawal
 
PPTX
Pharmaceutical marketing
Anand Gond
 
PDF
Marketing and sales roles in the pharmaceutical industry
Muhammad Ali Jehangir
 
PPT
10 step marketing plan target
miko abadilla
 
DOCX
product marketing and promotion
Jasleen Sabharwal
 
PPT
Pharmaceutical Marketing Management
Muhammad Zakria Iqbal
 
PDF
Pharmaceutical Marketing - Whats in store for patients?
brandsynapse
 
ODP
Leading pharmaceutical marketing services in chandigarh
Abhishek Nayak
 
PDF
Survey report pharmaceutical marketing ethical and responsible conduct
brandsynapse
 
PPTX
Sales and distribution of pharmaceutical industry
Krishna Bhawsar
 
PDF
Pharmaceutical Sales in Pakistan
Muhammad Ali Jehangir
 
PPTX
Vikash Swami Pharmaceutical Project Ppt
swamivikas47
 
PPT
Effective Medical Communications in Pharmaceutical marketing
Dr Neelesh Bhandari
 
PPTX
Pharmaceutical Marketing
Ravindran Kanningat
 
PPTX
A Survey report on otc products and its market status
Deep Shah
 
PPTX
Procurement business model for a Retail Pharmacy
jajoe510
 
PPTX
Marketing full Chapter As per PCI Syllabus
Prof. Nikhil Lohe
 
PDF
Chapter 1 marketing by. prof nikhil s lohe
Prof. Nikhil Lohe
 
PPTX
Pharma marketing
Uzair Ahmed
 
10 ten best, average and worst Points of Pharmaceutical marketing
Anjum Iqbal
 
Pharmaceutical marketing by vikram mathariya
Ashish Agrawal
 
Pharmaceutical marketing
Anand Gond
 
Marketing and sales roles in the pharmaceutical industry
Muhammad Ali Jehangir
 
10 step marketing plan target
miko abadilla
 
product marketing and promotion
Jasleen Sabharwal
 
Pharmaceutical Marketing Management
Muhammad Zakria Iqbal
 
Pharmaceutical Marketing - Whats in store for patients?
brandsynapse
 
Leading pharmaceutical marketing services in chandigarh
Abhishek Nayak
 
Survey report pharmaceutical marketing ethical and responsible conduct
brandsynapse
 
Sales and distribution of pharmaceutical industry
Krishna Bhawsar
 
Pharmaceutical Sales in Pakistan
Muhammad Ali Jehangir
 
Vikash Swami Pharmaceutical Project Ppt
swamivikas47
 
Effective Medical Communications in Pharmaceutical marketing
Dr Neelesh Bhandari
 
Pharmaceutical Marketing
Ravindran Kanningat
 
A Survey report on otc products and its market status
Deep Shah
 
Procurement business model for a Retail Pharmacy
jajoe510
 
Marketing full Chapter As per PCI Syllabus
Prof. Nikhil Lohe
 
Chapter 1 marketing by. prof nikhil s lohe
Prof. Nikhil Lohe
 
Pharma marketing
Uzair Ahmed
 
Ad

Similar to Top 10 learning questions (20)

PPT
Top 20 Questions
Soleil Gan
 
PDF
Marketing Management A Strategic Decision-Making Approach 8th Edition Mullins...
ponsaferree72
 
PPTX
Chapter8LearningQuestions
Sheilanor Turingan
 
PDF
Marketing Management A Strategic Decision-Making Approach 8th Edition Mullins...
fhuankwtp3880
 
PPT
Improved Questions Zaragoza V54
meghannzaragoza
 
PDF
Marketing Management 14th Edition Kotler Solutions Manual
ohonabedoo
 
PDF
Marketing Management 14th Edition Kotler Solutions Manual
aburamergas
 
PPT
20 improved
Rustie Fidel
 
PPT
Improved Questions for Kotler's 20 Chapters
Rustie Fidel
 
PDF
Marketing Research 12th Edition Aaker Test Bank
jsokvqj341
 
PDF
Marketing Research 12th Edition Aaker Test Bank
coilmazute50
 
PPT
Improved questions for kotler's 20 chapter quarte
Caroline Quarte
 
PPTX
Ch 8 identifying market segments and targets
mycx
 
PPTX
Top 10 Concepts
mycx
 
PPT
4604384
Shabbir Terai
 
PDF
Solution Manual for Marketing Research 10th Edition McDaniel Gates 9781118808849
collotsaijo79
 
PDF
Marketing Real People Real Choices 3rd Edition Solomon Test Bank
osifekennekw
 
PDF
Foundations of Marketing 7th Edition Pride Solutions Manual
queulosuxana
 
PDF
Foundations of Marketing 7th Edition Pride Solutions Manual
adhilzbayel
 
PDF
Foundations of Marketing 7th Edition Pride Solutions Manual
taivirovii
 
Top 20 Questions
Soleil Gan
 
Marketing Management A Strategic Decision-Making Approach 8th Edition Mullins...
ponsaferree72
 
Chapter8LearningQuestions
Sheilanor Turingan
 
Marketing Management A Strategic Decision-Making Approach 8th Edition Mullins...
fhuankwtp3880
 
Improved Questions Zaragoza V54
meghannzaragoza
 
Marketing Management 14th Edition Kotler Solutions Manual
ohonabedoo
 
Marketing Management 14th Edition Kotler Solutions Manual
aburamergas
 
20 improved
Rustie Fidel
 
Improved Questions for Kotler's 20 Chapters
Rustie Fidel
 
Marketing Research 12th Edition Aaker Test Bank
jsokvqj341
 
Marketing Research 12th Edition Aaker Test Bank
coilmazute50
 
Improved questions for kotler's 20 chapter quarte
Caroline Quarte
 
Ch 8 identifying market segments and targets
mycx
 
Top 10 Concepts
mycx
 
4604384
Shabbir Terai
 
Solution Manual for Marketing Research 10th Edition McDaniel Gates 9781118808849
collotsaijo79
 
Marketing Real People Real Choices 3rd Edition Solomon Test Bank
osifekennekw
 
Foundations of Marketing 7th Edition Pride Solutions Manual
queulosuxana
 
Foundations of Marketing 7th Edition Pride Solutions Manual
adhilzbayel
 
Foundations of Marketing 7th Edition Pride Solutions Manual
taivirovii
 
Ad

Top 10 learning questions

  • 1. TOP 10 Learning Questions Ch 8: Identifying Market Segments and TargetsMyrtle FrantillaApril 14, 2011http://myrtlefrantilla.blogspot.com/1
  • 2. 21. All of these are included in Four Levels of Micro Marketing exceptA.SegmentB.Local AreasC.NicheSocial ClassD.IndividualE.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 3. Four Levels of Micro Marketing3SegmentsNichesLocal AreasIndividualshttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 4. 41. All of these are included in Four Levels of Micro Marketing exceptA.SegmentB.Local AreasC.NicheSocial ClassD.IndividualE.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 5. 2. In the steps of segmentation process, what is the fourth step?5A.Segment AttractivenessB.Segment IdentificationC.Segment PositioningD.Segment Acid TestE.Segment Profitabilityhttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 6. Steps in Segmentation Processhttp://myrtlefrantilla.blogspot.com/6http://myrtlefrantilla.blogspot.com/
  • 7. Steps in Segmentation Processhttp://myrtlefrantilla.blogspot.com/7Needs-basedSegmentationhttp://myrtlefrantilla.blogspot.com/
  • 8. Steps in Segmentation ProcessNeeds-basedSegmentationSegment Identificationhttp://myrtlefrantilla.blogspot.com/8http://myrtlefrantilla.blogspot.com/
  • 9. Steps in Segmentation ProcessSegment Identificationhttp://myrtlefrantilla.blogspot.com/9Needs-basedSegmentation Segment Attractivenesshttp://myrtlefrantilla.blogspot.com/
  • 10. Steps in Segmentation ProcessSegment Identificationhttp://myrtlefrantilla.blogspot.com/10Needs-basedSegmentation Segment Attractiveness Segment Profitabilityhttp://myrtlefrantilla.blogspot.com/
  • 11. Steps in Segmentation ProcessSegment Identification11Needs-basedSegmentation Segment Attractiveness Segment Profitability Segment Positioninghttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 12. Steps in Segmentation Process12Needs-basedSegmentationSegment Identification Segment Attractiveness Segment Profitability Segment Positioning Segment Acid Testhttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 13. Steps in Segmentation Process13Needs-basedSegmentationMarketing Mix StrategySegment Identification Segment Attractiveness Segment Profitability Segment Positioning Segment Acid Testhttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 14. 2. In the steps of segmentation process, what is the fourth step?14A.Segment AttractivenessB.Segment IdentificationC.Segment PositioningD.Segment Acid TestE.Segment Profitabilityhttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 15. 3. A market segment consists of a group of customers who share a similar set of needs and wants. 15A.TrueB.Falsehttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 16. Market SegmentTargeting a group of customerswho share a similar set ofneeds and wants.http://myrtlefrantilla.blogspot.com/
  • 17. 3. A market segment consists of a group of customers who share a similar set of needs and wants. 17A.TrueB.Falsehttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 18. 184. Which among these are not included in Segmenting Consumer Markets?A.GeographicB.DemographicC.BehavioralD.SocialPsychographicE.http://myrtlefrantilla.blogspot.com/
  • 20. 204. Which among these are not included in Segmenting Consumer Markets?A.GeographicB.DemographicC.BehavioralD.SocialPsychographicE.http://myrtlefrantilla.blogspot.com/
  • 21. 5. ________ is a/an effective Segmentation Criteria where Segments must respond differently to various marketing mix elements & programs. 21 MeasurableAccessibleA.SubstantialB.DifferentialC.ActionableD.E.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 22. MeasurableAccessibleSize, profiles of segments can be measured. SubstantialSegments can be effectively and efficiently reached.DifferentialSegments are profitable enough to serve.ActionableSegments must respond differently to various marketing mix elements & programs.Programs can be designed to attract the segments.Effective Segmentation Criteriahttp://myrtlefrantilla.blogspot.com/
  • 23. 5. ________ is a/an effective Segmentation Criteria where Segments must respond differently to different marketing mix elements & programs. 23 MeasurableAccessibleA.SubstantialB.DifferentialC.ActionableD.E.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 24. 6. Below are Patterns of Target Market Selection. But which of these is an example Product Specialization?24A.B.C.D.E.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 25. Patterns of Target Market Selectionhttp://myrtlefrantilla.blogspot.com/
  • 26. Patterns of Target Market Selectionhttp://myrtlefrantilla.blogspot.com/
  • 27. Patterns of Target Market Selectionhttp://myrtlefrantilla.blogspot.com/
  • 28. 6. Below are Patterns of Target Market Selection. But which of these is an example Product Specialization?28A.B.C.D.E.http://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 29. 297. Initiator, Influencer, Decider, Buyer and User are examples of Behavioral Variables.TrueA.FalseB.http://myrtlefrantilla.blogspot.com/
  • 37. Buyer
  • 42. 317. Initiator, Influencer, Decider, Buyer and User are examples of Behavioral Variables.TrueA.FalseB.http://myrtlefrantilla.blogspot.com/
  • 43. 328. Demographic, Operating Variable, Purchasing Approach, Situational Factors, And Personal Characteristic are concept of ___________________.Segmenting for Business MarketA.Segmenting Consumer MarketsB.Demographic SegmentationC.Evaluating Market SegmentsD.Behavioral SegmentationE.http://myrtlefrantilla.blogspot.com/
  • 44. 33Segmenting Business MarketsDemographicOperating VariablePurchasing ApproachesSituational FactorsPersonal Characterstichttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 45. Segmenting Business MarketsDemographic segmentationIndustry, company size, locationOperating variablesTechnology, usage status, customer capabilitiesPurchasing approachesSituational factorsUrgency, specific application, size of orderPersonal characteristicsBuyer-seller similarity, attitudes toward risk, loyaltyhttp://myrtlefrantilla.blogspot.com/
  • 46. 358. Demographic, Operating Variable, Purchasing Approach, Situational Factors, And Personal Characteristic are concept of ___________________.Segmenting for Business MarketA.Segmenting Consumer MarketsB.Demographic SegmentationC.Evaluating Market SegmentsD.Behavioral SegmentationE.http://myrtlefrantilla.blogspot.com/
  • 47. 369. What are two types of Target Market in a Behavioral Segmentation?Aware and UnawareA.Tried and Not TriedB.Regular user and Occasional UserC.User and Non UserD.None of the AboveE.http://myrtlefrantilla.blogspot.com/
  • 49. 389. What are two types of Target Market in a Behavioral Segmentation?Aware and UnawareA.Tried and Not TriedB.Regular user and Occasional UserC.User and Non UserD.None of the AboveE.http://myrtlefrantilla.blogspot.com/
  • 50. 3910. Age Life Cycle, Life Stage, Gender, Income, Generation, Social Class are types of Demographic Segmentation.TrueA.FalseB.http://myrtlefrantilla.blogspot.com/
  • 51. 40Demographic Segmentation Age and Life CycleLife StageGenderIncomeGenerationSocial Classhttp://myrtlefrantilla.blogspot.com/http://myrtlefrantilla.blogspot.com/
  • 52. 4110. Age Life Cycle, Life Stage, Gender, Income, Generation, Social Class are types of Demographic Segmentation.TrueA.FalseB.http://myrtlefrantilla.blogspot.com/
  • 53. Source42Marketing ManagementPhilip Kotler and Kevin Lane Keller, 13th Editionhttp://myrtlefrantilla.blogspot.com/
  • 54. TOP 10 Learning Questions Ch 8: Identifying Market Segments and TargetsMyrtle FrantillaApril 14, 2011http://myrtlefrantilla.blogspot.com/43