Facebook Mobile Ad Performance
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Facebook's mobile advertising generated over half of its revenue in Q4 2013, showing significant growth compared to previous years. Mobile app install ads have achieved more than 145 million installs from both Apple and Google stores. The analysis is based on data from over 100 advertisers active on the Nanigans ad engine during Q3-Q4 2013.
Facebook Mobile Ad Performance
- 1. 29 30 31 1 MONTHLY BILLION DAILY MOBILE ONLY MILLION MILLION 556 296 ACTIVEMOBILEUSERS Facebook made nearly as much on mobile in Q4 2013 as it did from mobile and desktop in Q4 2012. *Nanigans Data MOBILE vs. DESKTOP BY VERTICAL Itʼs no secret that the worldʼs top brands have embraced Facebook mobile advertising with mobile generating more than half of the companyʼs revenue in Q4 2013. Find out why Facebook mobile is growing so rapidly. CTR CPM CPC 1.56% 5.73 0.37 0.99% 6.86 0.69 0.58% 4.97 0.86 1.60% 4.69 0.29 1.78% 7.62 0.43 0.75% 5.65 0.75 eCommerce Education Financial Services Games Lead Gen Travel $ MOBILE CPM CPC CTR www.nanigans.com Created By: Shaun McGrath and Laurie Cutts CPC .33 .63 FB mobile app install ads have delivered more than 145 million installs from Apple’s App Store and the Google Play Store. Facebook Drives App Installs CPM 100010005.07 100010004.84 ANDROID vs. IOS 0.30 0.49 5.33 4.86 1.76% 0.98% MOBILE APP INSTALLS AD TYPE PAGE POST MOBILE ADS .40 CPC 1.16% CTR .24 CPC 2.65% CTR FACEBOOK MOBILE ADVERTISINGPERFORMANCE FACEBOOK MOBILE ADVERTISINGPERFORMANCE To analyze the data in its historical cont- ext, an aggregate data set was built from over 100 advertisers and partners who have been active on the Nanigans Ad Engine platform during Q3-Q4 2013. *Nanigans Data *Nanigans Data *Nanigans Data BY VERTICAL CTR CPM CPC 1.56% 5.73 0.37 0.99% 6.86 0.69 0.58% 4.97 0.86 1.60% 4.69 0.29 1.78% 7.62 0.43 0.75% 5.65 0.75 eCommerce Education Financial Services Games Lead Gen Travel $ MOBILE CPM CPC CTR www.nanigans.com Created By: Shaun McGrath and Laurie Cutts FB mobile app install ads have delivered more than 145 million installs from Apple’s App Store and the Google Play Store. Facebook Drives App Installs ANDROID vs. IOS 0.30 0.49 5.33 4.86 1.76% 0.98% MOBILE APP INSTALLS AD TYPE PAGE POST MOBILE ADS .40 CPC 1.16% CTR .24 CPC 2.65% CTR To analyze the data in its historical cont- ext, an aggregate data set was built from over 100 advertisers and partners who have been active on the Nanigans Ad Engine platform during Q3-Q4 2013. *Nanigans Data *Nanigans Data *Nanigans Data