Graph your business
2 likes845 views
This document discusses graphing businesses using property graph models and Neo4j. It begins with an overview of where graph databases currently are and how data used to be stored in relational databases. It then introduces the labeled property graph model and how connected data allows for new types of queries. Examples are provided of graph queries and use cases across different industries. Resources for learning more about graph databases and Neo4j are listed at the end.
![Neo Technology, Inc ConfidentialBy AgnosticPreachersKid (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://image.slidesharecdn.com/graphyourbusiness-150319061734-conversion-gate01/85/Graph-your-business-6-320.jpg)
![Leonhard Euler
(1707 - 1783)
Image by Jakob Emanuel Handmann [Public domain], via Wikimedia Commons](https://image.slidesharecdn.com/graphyourbusiness-150319061734-conversion-gate01/85/Graph-your-business-13-320.jpg)
![[CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://image.slidesharecdn.com/graphyourbusiness-150319061734-conversion-gate01/85/Graph-your-business-18-320.jpg)
![By Euan Richard (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://image.slidesharecdn.com/graphyourbusiness-150319061734-conversion-gate01/85/Graph-your-business-19-320.jpg)
![MATCH
(customer)-‐[:BOUGHT]-‐>()-‐[:IN*]-‐>(:Category
{name:'Baby'}),
(customer)-‐[:BOUGHT]-‐>()-‐[:IN*]-‐>(:Category
{name:'Beer'})
WHERE
NOT
(customer)-‐[:BOUGHT]-‐>()-‐[:IN*]-‐>(:Category
{name:'Console'})
RETURN
customer](https://image.slidesharecdn.com/graphyourbusiness-150319061734-conversion-gate01/85/Graph-your-business-30-320.jpg)
Graph your business
- 1. Graph your Business Dr. Jim Webber Chief Scientist, Neo Technology @jimwebber
- 2. roadmap • where we are (mostly) • imprisoned data • a little history • labeled property graph model • connected data • using a whiteboard http://flickr.com/photos/23465812@N00/7898643042 by davecito, CC BY
- 3. Neo Technology, Inc Confidential Drupal8 Schema - Copyright drupal.org
- 4. Neo Technology, Inc Confidential TABLES? ARGGHHH
- 5. Neo Technology, Inc Confidentialhttp://flickr.com/photos/keepingtime_ca/8490224742 by keepingtime_ca, CC BY
- 6. Neo Technology, Inc ConfidentialBy AgnosticPreachersKid (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
- 7. Neo Technology, Inc Confidential http://flickr.com/photos/rueful/5917659410/ by Kiran Foster, CC BY
- 8. “There is a significant downside - the whole approach works really well when data access is aligned with the aggregates, but what if you want to look at the data in a different way? Order entry naturally stores orders as aggregates, but analyzing product sales cuts across the aggregate structure. The advantage of not using an aggregate structure in the database is that it allows you to slice and dice your data different ways for different audiences. This is why aggregate-oriented stores talk so much about map-reduce.” – Martin Fowler, http://martinfowler.com/bliki/AggregateOrientedDatabase.html
- 9. Neo Technology, Inc Confidentialhttp://flickr.com/photos/wwworks/5319295174 by woodleywonderworks, CC BY
- 12. Neo Technology, Inc Confidential Copyright TFL (Transport For London)
- 13. Leonhard Euler (1707 - 1783) Image by Jakob Emanuel Handmann [Public domain], via Wikimedia Commons
- 14. Neo Technology, Inc Confidential Image is US Public Domain A B D C
- 15. A B D C
- 16. http://flickr.com/photos/samchurchill/8022804713 by Sam Churchill, CC BY
- 18. [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
- 19. By Euan Richard (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
- 20. % of People Who Hate Michael Jackson by Date 0 25 50 75 100 June 25, 2009 June 26,2009 Not a Graph
- 21. No, actually. Can’t my relational database can already do this?
- 22. Customers AccountsCustomer_Accounts 964 725 964 981 326 $100 725 $632 981 $212 143 Alice 964 Bob 143 725 143 326
- 23. name: Alice bal: $100 bal: $632 bal: $212owns owns owns Customer Account Account Account 964 Bob Customer owns Relationships Nodes
- 24. Labeled Property Graph Model • Nodes with optional labels and optional properties • Named, directed Relationships with optional properties (Relationships have exactly one start and one end node, which may be the same node)
- 30. MATCH (customer)-‐[:BOUGHT]-‐>()-‐[:IN*]-‐>(:Category {name:'Baby'}), (customer)-‐[:BOUGHT]-‐>()-‐[:IN*]-‐>(:Category {name:'Beer'}) WHERE NOT (customer)-‐[:BOUGHT]-‐>()-‐[:IN*]-‐>(:Category {name:'Console'}) RETURN customer
- 31. A Demo? Using Neo4j 2.2 for Retail Analytics in Minutes
- 32. Who’s Graphing their business?
- 38. What’s Neo4j good for? • Recommendations • Meta-index/360 degree view • Social networks • Content Management • MDM / System-of-Record • Financial Audit / Modeling / Fraud • Business intelligence • Data centre management • Supply chain/provenance • Product Catalogue • Web of things • Time series/event data • Web analytics, user journeys • Scientific computing • Spatial • Geo/Seismic/Meteorological • Bio/Pharma • And much, much more…
- 39. There’s a graph for your business whatever your business
- 40. Resources • Graph Databases Book (O’Reilly) • Full, free eBook available: http://graphdatabases.com • Learning Neo4j Book (Packt) • Full, free eBook available: http://neo4j.com/book-learning-neo4j/ • Free online training: • http://www.neo4j.org/learn/online_course