Today’s branding is a function of media fragmentation: Prateek Kumarrateek Kumar
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Neoniche Integrated Solutions Pvt. Ltd. specializes in experiential marketing and brand activation, having executed over 500 campaigns. Founder Prateek Kumar discusses the growth of below-the-line (BTL) advertising in the context of media fragmentation, noting its increasing significance as consumers seek engaging and relevant messaging. The shift from above-the-line (ATL) to BTL strategies reflects evolving consumer preferences and improved targeting capabilities enabled by technology.
Today’s branding is a function of media fragmentation: Prateek Kumarrateek Kumar
- 1. NeoNiche Integrated Solutions Pvt. Ltd. Experiential Marketing, Event and Home About Gallery ← Cloud Connect 2014 Today’s branding is a function of media fragmentation: Prateek Kumar Posted on December 9, 2014 Experiential marketing company NeoNiche Integrated Solutions specialises in brand activation and consumer outreach programmes and has executed more than 500 campaigns till date. Leading Organisers, Trade Shows, Corporate Brand Launches, Exhibition Stall Designers, Fashion Show Organisers, Lead Generation Seminars, Audience Acquisition Campaigns Recent Post Today ’s branding is a function of m edia fragm entation: Prateek Kum ar Cloud Connect 2 01 4 Creating a m em orable Brand Experience :Prateek N Kum ar “It’s all about m aking the connect” say s Mr Prateek N. Kum ar (MD & CEO), NeoNiche How to m ake a ‘go to m arket open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
- 2. corporate and brands have chosen their ideas and unique approach to get up close and personal with their customers. In conversation with allaboutoutdoor.com, Prateek N Kumar, Founder & Managing Director, NeoNiche Integrated, speaks about the growth of BTL activations in the country. Below-the-Line (BTL) advertising has been gaining bigger share of clients’ advertising budgets over the last few years. How innovative has BTL become? And in the recent past can you name any BTL activation that can be termed as really innovative? BTL has gained prominence over the years and will continue to do so as advertising communication is evolving from an ATL-BTL model to a Through the Line (TTL) model. We see this upsurge as today’s branding is a function of media fragmentation. More channels and more newspapers reaching out to diverse customer base makes it harder for marketers to reach a truly mass audience. The shift from ATL to BTL spending is in part the result of changing consumer attitudes; more sophisticated consumers demand relevant messaging that engages them in a dialogue, and which allows them to interact with the marketer through their preferred communication channels. At the same time, technology allows marketers to better target consumers, and to better track results and measure ROI of BTL campaigns. Quite a few activations of recent times have been very innovative, so naming a few will be unfair. What are the challenges that BTL still faces? Read More at…Allaboutoutdoor.com plan’ By Prateek Kum ar How has BTL changed ov er the y ears? -Valay Lakdav ala Good adv ertising can lead to action: Prateek N Kum ar Unlocking Experiential Marketing -Prateek N. Kum ar,NeoNiche A Pendriv e full of Mem ories – Rise of Indian Middle Class How w e partnered w ith Qlik® to enable enterprises m ake transform ational business discov eries Corporate Office, Mumbai B-1 /1 7 -A, Vy apar Bhav an PD Mello Road, Cam ac Bunder, Mum bai -4 00009 , India + 9 1 -2 2 -2 3 4 8552 2 About these ads open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
- 3. Share t his: Twitter Facebook Google Like Be the first to like this. Relat ed Personal link with consumer is must - Prateek N Kumar Y our Life Within T he Pixel Will Change – Prateek N Kumar, MD & CEO, NeoNiche This entry was posted in Uncategorized. Bookmark the permalink. ← Cloud Connect 2014 Brand building key to small business growth: Prateek N Kumar Leave a Reply open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com
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