Designer U - now with notes
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The document provides job hunting tips for new graphic designers, including networking, entering design competitions to get exposure, creating an online portfolio, deciding if they want to be a designer who works with developers or become a developer themselves, and preparing basic business documents and resources for freelancing. It emphasizes the importance of building a personal brand and network from the start of one's career through school and continued online presence and involvement in the design community.
![READY
[Studies show that more than 50% jobs are found
through networking. More importantly, these types of jobs
are usually more satisfying, provide higher earnings
and even tend to be custom-tailored.]
Why is this important?
- see above
— ForbesWoman, 8/13/2012
What You Don’t Know About Networking Can Hurt You](https://image.slidesharecdn.com/designeruv3notes-121105134429-phpapp01/85/Designer-U-now-with-notes-7-320.jpg)
![SET
A quick glance at the markup
will also tell me how organized
[the] designer is.
—Jeffrey Veen
Five steps to a better design portfolio
November, 2006](https://image.slidesharecdn.com/designeruv3notes-121105134429-phpapp01/85/Designer-U-now-with-notes-17-320.jpg)
Designer U - now with notes
- 1. Designer U job hunting tips for new graphic designers —Mitzie Testani, Nonperishable Designer & Illustrator
- 2. Congratulations! – Ready Let’s talk about how to get connected and visible as a new grad, in a competitive industry, in a tough economy. – Set - Starting with You, Inc. – Go
- 3. Ready
- 4. READY Network What do you think of when I say “brand”? - it’s not your logo, it’s YOU: - do you skip class, give good critiques, do you miss deadlines, do you go above and beyond, do you volunteer? These impressions last - for better or worse - You will be surprised who asks you to refer candidates and who asks about you behind your back. For years to come. Whether you realize it or not - You are already building your brand — and your network
- 5. READY Network{th}
- 6. READY Network{th} Ready. Set. Go. It’s all about you (sort of ) Who is already in your network? - fellow students whose critiques are honest and hard hitting - teachers you respect and whose respect you have earned Who needs to be in your network? - designers who specialize in what you want to do - follow them on twitter, linkedin, facebook, etc. (LinkedIn is a great way to connect through association.) - designers who live/move where you want to live FYI: - don’t post trash on yourself or others — and take down trash you find Ego-Googling yourself
- 7. READY [Studies show that more than 50% jobs are found through networking. More importantly, these types of jobs are usually more satisfying, provide higher earnings and even tend to be custom-tailored.] Why is this important? - see above — ForbesWoman, 8/13/2012 What You Don’t Know About Networking Can Hurt You
- 8. Set
- 9. SET If David Ogilvy believed 30 years that five minimum impressions were required to make an impact in advertising, how many more impressions do you need now? We have short attention spans, a multitude of channels and a variety of user experiences. You must create your own opportunities. Okay, let’s talk about how to get noticed — Mitzie Testani, sometimes job hunter
- 10. SET Competition{s} Getting in front of the right audience. Strategy 1: - Competitions offer you a way to get your work in front of designers you respect: - both as judges and, if you’re published, in front of all the art directors/designers who view the publications - it’s also a great way to gauge your work once you don’t get regular critiques in school
- 11. SET Competitions Low range CMYK Magazine $45/15 images | Creative Quarterly $10 EACH Adobe Design Achievement FREE | AIGA Some free with membership - Some offer portfolios with competition entry fees - Some offer portfolios with membership - Some can be pricey. Some are affordable, and still very well respected. Try your work out here, to test how good it is. If it succeeds, try it in one or two of the higher priced pubs for more exposure.
- 12. SET Competitions High range Communication Arts $35 single ENTRY / $70 series Art Director’s Club $35 PER ENTRY | HOW Design $30-50 PER ENTRY Print Magazine $50-75 PER ENTRY | Graphis $60 student entry Some of the best in the business - definitely not a complete list. - Look at interactive competitions, too.
- 13. SET Portfolio{s} Channels for exposure. Strategy 2: - What’s the first thing you do when you want to know more about someone? - If your design is not online, you don’t exist. Almost. - These are also great ways to network with other designers
- 14. SET Portfolios Fees/membership benefit AIGA | Creative Hotlist | Graphis | Design Taxi | Art Director’s
- 15. SET Portfolios Affordable or free (some have pro versions available) Behance.net | Coroflot.com | Flickr.com | Cargocollective.com Carbonmade.com | Shownd.com | Squarespace.com Viewbook.com | Dripbook.com | Virb.com | Facebook.com/you - definitely not a complete list - look for portfolio sites that have work you admire on them.
- 16. SET Portfolios Highly recommended, with a note of caution You.com At minimum: - get the domain name to forward to your portfolio site - create your own site — especially if you will be a coder - Take advantage of free sites - consistency across all your portfolios - organize yourself, a huge task in itself - but opportunities come from here, too. - Put out the kind of samples that will get you the kind of work you want
- 17. SET A quick glance at the markup will also tell me how organized [the] designer is. —Jeffrey Veen Five steps to a better design portfolio November, 2006
- 18. SET Options Designer for Designer + front-end or front-end developers developer - Even if you *design only* - you should know basic - will the experience support where you want html/css (now HTML5/CSS3) to take your career? It’s easy to get behind - If you code, you should know HTML5/CSS3, javascript on coding if you don’t keep up. Decide who you want to be and watch where you work
- 19. SET Designer for front-end Other things you need to know - it’s not just about “pretty” developers - even non coders get asked questions about coding during an interview Should understand • How integrate cross print/multi-channel with interactive • Wireframing and site maps • Design patterns • Technical capabilities of code or interaction • How to work with information architects • How to fight for usability over form/features • How to create hierarchical navigation systems • How mobi and native apps differ
- 20. SET Designer + front-end developer Should understand designers’ requirements, plus • Accessibility • HTML / CSS /Javascript • Responsive interaction design • How to work with back end developers • Be willing to grow coding knowledge • How to translate to clients
- 21. Go!
- 22. GO! Basics • Logo • Stationery Almost every designer I know freelances on the side or in between jobs - you need a basic • Timesheet starter kit • Contract - and you need to understand basic pricing • Estimate form and contracts - please do not work for free: it affects all • Invoice designers — even non-profits have a budget • Portfolio website
- 23. GO! Portfolio building • Self-authored design practice • Volunteer client practice, baselining • Freelance entrepreneurial practice
- 24. GO! Resources Interactive InterACT with Web Standards: A holistic approach to web design Aarron Walter, Virginia DeBolt, Derek Featherstone & Denise R. Jacobs CSS in Easy Steps Mike McGrath Transcending CSS: The Fine Art of Web Design Andy Clarke Designing with Web Standards (3rd Edition) Jeffrey Zeldman Responsive Web Design Eth an Marcotte Head First HTML with CSS & XHTML Eric T Freeman, Elisabeth Freeman & Elisabeth Robson
- 25. GO! Resources Freelance Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines Graphic Artists Guild The Designer’s Guide to Marketing and Pricing Ilise Benun & Peleg Top Graphic Designer’s Guide to Pricing, Estimating & Budgeting Revised Edition Theo Stephan Williams Business and Legal Forms for Graphic Designers (3rd Edition) Eva Doman Bruck & Tad Crawford
- 26. Thanks.
- 27. Sources • http://en.wikipedia.org/wiki/Advertising_media_selection • http://www.designstudentresource.com • http://veen.com/jeff/archives/000935.html • http://www.uie.com/brainsparks/2011/06/14/uietips-ux-practicing • http://www.google.com