Workshop 6: Build Your Organization's Optimization Culture
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The document outlines an optimization workshop aimed at enhancing a company's testing culture and practices. It discusses the establishment of a center of excellence for analytics to improve testing effectiveness, illustrated by significant increases in pageviews and engagement metrics. Participants will learn to evaluate their testing maturity, set up processes, build optimization teams, and demonstrate the value of testing programs.
Workshop 6: Build Your Organization's Optimization Culture
- 1. Build Your Organization’s Optimization Culture October 21st, 2015 An Optimizely Online Workshop Strategic and Technical Support: Amy Herbertson
- 2. Amy Herbertson Strategic & Technical Support Ehsan Mafi Customer Education Manager
- 3. Housekeeping ● Workshop will take about 40 mins ● Will be recorded and available tomorrow ● Summary in the Optiverse ● Participate and take notes ● Daniel in the chat window ● Q&A at the end
- 5. Incorporate optimization into your company DNA
- 6. Challenge: Lots of excitement from implementers, but tests without proper planning lead to disappointing business results Solution: Created a center of excellence hub in analytics team that set up the testing charter for all different channels Best Data-Driven Culture
- 7. +50% lift in pageviews per visit HGTV.com photo library +250% increase in saved recipes +400% increase in Pinterest shares foodnetwork.com recipe pages
- 8. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?
- 11. Poll How mature is your company?
- 12. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?
- 13. Ideation Planning & Prioritization Development & QA Results & Iteration
- 15. Testing Charter Testing Roadmap Planning & Prioritization
- 16. Internal QA Test Launch Announcements Development & QA
- 17. A B Which One Will Win?
- 18. Socialized Results Accessible Records Results & Iteration
- 20. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?
- 24. Poll How do you identify?
- 26. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?
- 30. Which One Won?
- 31. A B Which One Won?
- 32. Question What is the value of an experiment with losing variations?
- 33. Losing is still winning!
- 34. Losing is still winning! ● Resources Saved: Minimal developer investment ● Revenue Saved: Affected visitors limited ● Time Saved: Insight reached sooner
- 36. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?
- 37. Action Item: Tell us your next step
- 38. What topics would you like to see in the future?
- 39. Additional Resources • Optimizely Benchmark Report • Testing Charter • Submissions Google Doc • Testing Roadmap • Socializing Results • Autodesk Deck