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How I Get Results for my Clients

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Paula Burton

This marketing proposal from Paula Burton of Century 21 Access America summarizes the agent's experience and credentials, highlights the strengths of the Century 21 brand and office, and outlines a marketing plan for listing a property that includes print, digital, and social media advertising both locally and nationally.

Real Estate
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My Real Estate Services Marketing Proposal Presented by: Paula Burton 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Prepared for: You! Property to be marketed: Your Property
My Professional Experience A Top Agent in the Central Connecticut area and The Top Agent among all other real estate agencies in Southington in production for 2007 and 2008 Member of the Centurion Honor Society, top echelon status for being a top producer consistently in the International Century 21 System Member of the National Association of REALTORS Member of the Connecticut Association of REALTORS Member of the Hartford Board of REALTORS Member of the Connecticut Cooperative MLS A Bottom Line University Graduate and Continuing Education Seller specialist and Buyer specialist REALTOR with CENTURY 21 Internationally, 8,400 offices in the World, 4,200 Offices in the USA REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT Team Member of the Largest Most Productive Century 21 Office in All of Connecticut Page
CENTURY 21 Access America Paula Burton REALTOR CENTURY 21 Access America
CENTURY 21 ® Access America My company’s strengths 20 Years of experience with Strong Leadership that shows Cutting Edge Systems have made us a leader in our market place Over 100 Agents in the Southington & Meriden Offices My company’s awards & recognition We have the Number One, Top Producing Office for C21 in the State! We have been the Most Successful, Top Producing Firm in the State since 2002 Strength of the CENTURY 21 brand Millward-Brown results CENTURY 21 ® continues to be the most recognized name in real estate* Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents. CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network. Page *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Our Offices Under Regional President Beverly A. Peterson
Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Southington, CT Office 117 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456 Toll Free :1-800-525-7793 Fax: 860-276-0369 Offices Under Regional President Beverly A. Peterson The Real Estate Development Center Pre-License School 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Access America Call Center Customer Service 411 143 North Main Street Phone: 860-621-8378 Fax : 860-276-0369 Transaction Management Center Online 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Branford, CT Office 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Fax: 203-000-0000
Southington, CT Office 117 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Direct Line: 203.599.2903 Southington Paula Burton REALTOR CENTURY 21 Access America
Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Direct Line : 203.599.2903 Fax: 203-237-4142 Meriden Paula Burton REALTOR CENTURY 21 Access America
Branford Branford, CT Office 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Fax: 203-000-0000 Paula Burton REALTOR CENTURY 21 Access America
The Training Center 143 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-0369 The Career Development Center Sessions with Ralph Williams at the Career Development Training Center In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in: New Construction Advanced CMA workshops for target marketing and statistics Technology including Social Networking Online Slide Show Presentations Foreclosures purchasing at Auctions Sales Technique Workshops & and MORE! Jodi Tussing Regional Career Coach and Training Center Manager
CENTURY 21 Access America ® Transaction Management Center Entire transaction is coordinated from day one One single contact – Monday through Friday, 9:00am to 5:00pm Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc Continued access to file once it has become a closing for years Allows you to be an active participant in your transaction
Call Center
www.ctrealseekers.com
 
www.c21accessamerica.com
www.c21accessamerica.com Our Website is not only an IDX website with the entire MLS in Connecticut and RI. This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words , like ‘Water Front ’, ‘Bank Owned’, ‘ East Side’, ‘walk to school ’ and so on. If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to! Google Base Search Engine allows you the option to search by key words, or by price range and town and styles See Next Page for Property Details and contact opportunity 178 Results!
www.c21accessamerica.com NAR Statistic: 24% of the consumers actually FIND their home on line! Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood See Next Page for comparable closed properties
This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Amazon or Ebay. www.c21accessamerica.com
CENTURY 21 ® Access America Lead Shooter When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!
A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Page Market Share Century 21 Access America Last 12 Months
Market Share Last 6 Months
Bridgeport, CT Office 3850 Main Street Bridgeport, CT  06606 Map It with Google Maps Phone: 203-374-9451 Toll Free : 1-800-722-0187 Fax: 203-374-9706 Access America Offices Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Map It with Google Maps Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Branford, CT Office 265 East Main Street Branford, CT  06405 Map It with Google Maps Phone: 203-481-7247 Toll Free : 1-800-289-2100 Fax: 203-481-4075   Southington, CT Office 117 North Main Street Southington, CT  06489 Map It with Google Maps Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 Watertown, CT Office 429 Main Street Watertown, CT  06795 Map It with Google Maps Phone: 860-274-8200 Toll Free :1-800-240-2952 Fax: 860-274-0382 Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT  06902 Map It with Google Maps Phone: 203-326-3399 Toll Free :1-800-243-5295 Fax: 203-326-3388 Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT  06109 Map It with Google Maps Phone: 860-263-2121 Toll Free :1-800-343-2166 Fax: 860-263-2144 Wolcott, CT Office 246 Wolcott Road Wolcott , CT  06716 Map It with Google Maps Phone: 203-879-2339 Toll Free :1-800-240-2952 Fax: 203-879-2102 East Greenwich, RI Office 387 Main Street East Greenwich, RI  02818 Map It with Google Maps Phone: 401-885-6260 Toll Free : 1-800-818-2100 Fax: 401-885-5360 Coventry, RI Office 1025 Tiogue Avenue Coventry, RI  02816 Map It with Google Maps Phone: 401-828-2100 Toll Free : 1-800-343-0227 Fax: 401-821-5889 Newport, RI Office 640 Thames Street Newport, RI  02840 Map It with Google Maps Phone: 401-849-9192 Toll Free : 1-800-876-2429 Fax: 401-849-5871
Our Team
The Value of working with a REALTOR 85% of sellers used a broker or agent to sell their home* 76% of sellers placed their home on the Internet with the assistance of a real estate agent* My mission statement “ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. Page The value and importance of real estate professionals has not changed! *2007 NAR Profile of Home Buyers and Sellers
NAR 2008 38 % of sellers were referred to the agent by a friend or relative. 26% of sellers used the same agent again. 67% of sellers only contacted 1 agent.
A History of Proven Results Page
What most companies consider custom, we consider standard . Standard Services Multiple Listing Service Local Advertising Yard Sign Agent and Office Preview Open House Required Property Disclosures Competitive Market Analysis Featured on National Website Customized Services Standard with CENTURY 21 National Advertising Global Referral Network Seller Service Pledge Quality Service Survey Other Internet Websites Page
CENTURY 21 ® : The Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “ The Gold Standard ” mean to you? Gold is symbolic of three positive and distinct values Great financial value = Getting the best price for your home High performance achievement = Best trained associates Insightful wisdom = Your neighborhood specialist I am your “Professional Champion”. Page
Page Most Recognized Name in Real Estate Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points . Q “Which of these agencies , if any, is the most recognized name in real estate?”
Marketing Plan Send “Just Listed “postcards highlighting your home to local area residents. Advertise and hold agent/broker and buyer open houses. List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home . Internet marketing REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, We have banners placed on TRULIA featuring our listings as advertising Trulia - Openhouse.com - Hotpads.com Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com Homescape - New York Times.com - Google.com Courant.com - ListHub.com - aol.com Cyberhomes.com -oodle.com - homefinder.com Frontdoor.com -yahoo.com - backpage.com … . And more Send out electronic notices about your home i.e., eNewsletters and eCards. Provide local advertising Leverage the CENTURY 21® Global Referral Network to access leads from around the world. all internet placement and syndication is subject to change without notice
National Distribution For Your Home In addition to the great national coverage the CENTURY 21® System provides for your home listing, you’ll also find your property listed on key real estate sites that serve your area. That includes your local newspaper site, real estate showcases, guides to your region—wherever your neighbors look when they’re starting a home search. Because CENTURY 21 Sales Professionals know that in the end, every home sale is a local sale. That’s why our experts go the extra mile to understand your market in detail and position your home in front of the people most likely to buy. Our Online Newspaper Network The CENTURY 21 System distributes local listings to the homefinder.com network of 130+ online newspaper real estate sites nationwide to ensure your listings are seen by consumers who want to buy in your area. AK AL AR AZ CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CO CT DE FL FL FL FL FL FL FL FL GA GA GUAM HI IA IA ID IL IL IL IN IN IN IN KS KY KY LA LA LA LA LA MD MD MI MI MI MI MI MI MN MO MO MS MS MS MT NC NC NC NJ NJ NJ NJ NJ NJ NM NV NY NY NY NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OR PA PA SC SC SC SC SC SC SD TN TN TN TN TX TX TX UT VA VA VT WA WA WA WA WI WI WI WI WI WI WI WI WI WI WV Newsday Poughkeepsie Journal Rochester Democrat & Chronicle The Journal News The Cincinnati Enquirer The News-Messenger News Journal The Marion Star News Herald Telegraph – Forum Chillicothe Gazette Coshocton Tribune Eagle Gazette The Advocate Times Recorder Statesman Journal The Morning Call Centre Daily Times The Greenville News The Sun News The Herald The State The Beaufort Gazette The Island Packet Argus Leader The Leaf Chronicle The Jackson Sun The Daily News Journal The Tennessean Dallas Morning News Fort Worth Star Telegram El Paso Times The Spectrum The Daily Press The Daily News Leader Burlington Free Press Bellingham Herald The Olympian Tri-City Herald The News Tribune The Post-Crescent The Reporter Green Bay Press-Gazette Herald Times Reporter Marshfield News-Herald Stevens Point Journal Daily Tribune Wausau Daily Herald Oshkosh Northwestern The Sheboygan Press The Herald-Dispatch Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Online Marketing Strategically publish creative banners that increase traffic and listing exposure on Century21.com. CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. Online media is optimized to drive leads and response from consumers on your property. Automated email communications to buyers interested in your property Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Where Do Buyers Go For Information? Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers The Internet should be leveraged to attract more buyers Of those buyers who used the Internet, where they first learned about the home they purchased Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Real Estate Agent Internet Yard Sign
Internet Advertising vs. Newspaper Advertising 81% said they found the internet very useful 29% said they found the newspaper very useful 29% of buyers found their home on the internet first - This represents a significant increase from those that found their home in 2001. - The internet plays a much more significant role compared to newspapers, where only 3% found their home first. 46% of buyers said they found yards signs to be very useful 40% of buyers said they found open houses to be very useful *2008 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Home Buyers 87% of all home buyers used the Internet as a tool when searching for a home* 86% of recent home buyers found photos “very useful”* 68% said the same about virtual tours* *2008 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Maximize Visibility ! When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country! According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month: In Your Area & Across the Nation CENTURY 21 listings are also displayed on all MLS enabled real estate sites. Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Selling Your Home with the Help of century21.com The century21.com web site averages more than 2 million visits per month* Consumer Leads Property Listings Registered Users Top Search Engine partnerships; Google, Trulia and Yahoo Open House Planner * ComScore 2009 Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
The Search Areas on century21.com century21.com is a consumer’s home buying and selling information gateway The easy to navigate menu bar allows consumers to identify exactly what they are looking for The site serves as a real estate resource library for consumers Property Search Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria Aerial views allow users to explore the property yard, street and neighborhood Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
century21.com Tools Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Neighborhood Profiles Important information about this & other neighborhoods Mortgage Calculators & financing information Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Your Listing on century21.com Up to 20 listing photos can be included Detailed property descriptions (English & Spanish) Floor Plans Slide Show Virtual Tours Open House schedule Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Each week I will provide you with the weekly exposure reports from century21.com. Weekly century21.com Traffic Reports Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
CENTURY 21 ® : Listings Stand Out to Buyers Searching on the # 1 Real Estate Website-Realtor.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
This is a Basic Listing and How Some of Our Competitors Would Market Your Home on the #1 Real Estate Web Site. Basic Listing Features Maximum of 4 images Default paragraph and bulleted descriptions Brokerage name and office telephone number as contact point Realtor.com will charge a $20 to $25 posting fee for virtual tours Basic listings do not allow consumers to email the Agent or the Office. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Listing Detail View – Company Showcase We Showcase All of our Listings and Fully Market Them Company Showcase Features Up to 25 Images Per Listing Agent Represented (at Brokerage Discretion) Brokerage Logo/Linkage Customizable: • Headlines • Paragraph • Agent Special Message • Lead Generation Video Virtual Tours Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
We can provide you with weekly web site traffic reports from Realtor.com Measuring Web Exposure of Your Home Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Our Advertising Product: Broker Showcase A listing enhanced with a HomeFinder.com Broker Showcase Package We also automatically enhance our listings on Homefinder.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. A basic listing Links to multiple photos virtual tours and green features Contact info with Trackable toll-free # Listing description Open house flag Upfront broker branding
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Enhanced listings receive priority placement in search results and are branded.
As seen on www.REALTOR.COM
As seen on www.google.com SAME HOUSE AGAIN !
As seen on www.trulia.com SAME HOUSE AGAIN !
As seen on www.yahoo.com SAME HOUSE AGAIN !
As seen on www.frontdoor.com SAME HOUSE AGAIN !
As seen on www.zillow.com SAME HOUSE AGAIN !
As seen on www.cyberhomes.com
As seen on www.homefinder.com
www.realestate.aol.com
Linked from REALTOR.COM TO
Today’s buyer- NAR 2008 ~ 34% FIND their home online! I HAVE A FEW MORE REASONS
Linked in from REALTOR.COM to MSN
REALTOR.COM Distribution Partners
Marketing Plan, Continued Enhanced listing display on Realtor.com site to make your property stand out Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com Offer a Home Warranty program Offer special Century 21 Access America Mortgage financing options Transaction Management Online Feature your property on my personal website and blogs Place property on Craig’s List and other online classified websites for maximum exposure Eyejot.com
Marketing Plan Continued All internet site distribution is subject to change without notice
Targeted Local Marketing Open Houses – Actively promote open house showings for Brokers and Buyers Direct Mail – Just Listed cards, Open House cards and other targeted mailings E-Greetings – Online greeting cards directed to potential buyers Local Advertising MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers Internet – Courant.com Century21.com allows internet users to get information and photos of your home Page Paula Burton REALTOR CENTURY 21 Access America
2010 Online Marketing continued Page Strategically publish creative banners that increase traffic and listing exposure on Century21.com. CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. Online media is optimized to drive leads and response from consumers on your property. Automated email communications to buyers interested in your property Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.
CENTURY 21® National Advertising Multi-million dollar national advertising campaigns Print, Internet and radio Targeted advertising for Specialty Markets Page
Century21.com averages more than 2 million visits per month
CENTURY 21 ® Global Reach Worldwide presence Century21.com international links and websites CENTURY 21 ® Global Referral Network Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide Additional buyer opportunities - with the CENTURY 21 ® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads Page
Fine Homes & Estates
Map Tool on www.century21.com
Your home featured on www.century21.com
Selling Your Home with the Help of Century21.com The Century21.com web site averages more than 2 million visits per month Consumer Leads Property Listings Registered Users Top Search Engine partnerships; Google, Trulia and Yahoo Page
The Search Areas on Century21.com Century21.com is a consumer’s home buying and selling information gateway The easy to navigate menu bar allows consumers to identify exactly what they’re looking for The site serves as a real estate resource library for consumers Property Search Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria Aerial views allow users to explore the property yard, street and neighborhood Page
Online Marketing Tools that help us Sell Your Property Page Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Neighborhood Profiles Important information about this and other neighborhoods Mortgage Calculator s and financing information Slide Show
Your Listing on Century21.com Page Up to 20 listing Photos can be included Detailed property descriptions (English and Spanish) Floor Plans Slide Show Virtual Tours Open House schedule CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes
A custom Slide Show to Showcase Your Property Page This is what the consumer sees on Century21.com Slide Shows are automatically created when you have 6 or more photos of the property 98% of prospective Buyers feel property photos are useful in their home search* * 2007 NAR Profile of Home Buyers and Sellers
Referral Services World’s largest referral network (based on the number of offices worldwide) brings you: More buyer opportunities for your property With over 8,000 offices and 140,000 sales associates worldwide CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe Page Paula Burton REALTOR CENTURY 21 Access America
Home Buyers 84% of all home buyers used the Internet as a tool when searching for a home* 84% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* There are over 200 million users of the Internet in the USA** 29% of home buyers first learned about the home they purchased using the Internet* 84% of first time home buyers used the internet as an information source in the home buying process* Page *2007 NAR Profile of Home Buyers and Sellers **Nielsen-Net Raings.com
Competitive Market Analysis Establishing the perfect price for your home! Recent Sales Current Listings Under Contract Expired Listings Page How do you stack up against the competition? What will help your property sell faster? How much will you have after closing?
We’re with you every step of the way CENTURY 21 Connections® The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/ Home Warranty The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. Financing Northern States Mortgage , with it’s ‘BEST RATE GUARANTEE’ Transaction Management Online From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company. Home Owners Insurance SCM Insurance , part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry. Page
Seller Service Pledge – My Personal Commitment 21 points of differentiation Commitment to service Agreement between you, the seller and my CENTURY 21® office. Page Paula Burton REALTOR CENTURY 21 Access America
Quality Service I strive to provide outstanding service to our clients My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group Consistent monitoring of service in order to assure highest level of quality. Page Paula Burton REALTOR CENTURY 21 Access America
Put me to work for you! CENTURY 21: The Gold Standard. Page Paula Burton 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100
Thank you! Page Paula Burton CENTURY 21 Access America 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Phone: Cell Phone Toll Free :1-800-525-7793 x 2904

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How I Get Results for my Clients

  • 1. My Real Estate Services Marketing Proposal Presented by: Paula Burton 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Prepared for: You! Property to be marketed: Your Property
  • 2. My Professional Experience A Top Agent in the Central Connecticut area and The Top Agent among all other real estate agencies in Southington in production for 2007 and 2008 Member of the Centurion Honor Society, top echelon status for being a top producer consistently in the International Century 21 System Member of the National Association of REALTORS Member of the Connecticut Association of REALTORS Member of the Hartford Board of REALTORS Member of the Connecticut Cooperative MLS A Bottom Line University Graduate and Continuing Education Seller specialist and Buyer specialist REALTOR with CENTURY 21 Internationally, 8,400 offices in the World, 4,200 Offices in the USA REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT Team Member of the Largest Most Productive Century 21 Office in All of Connecticut Page
  • 3. CENTURY 21 Access America Paula Burton REALTOR CENTURY 21 Access America
  • 4. CENTURY 21 ® Access America My company’s strengths 20 Years of experience with Strong Leadership that shows Cutting Edge Systems have made us a leader in our market place Over 100 Agents in the Southington & Meriden Offices My company’s awards & recognition We have the Number One, Top Producing Office for C21 in the State! We have been the Most Successful, Top Producing Firm in the State since 2002 Strength of the CENTURY 21 brand Millward-Brown results CENTURY 21 ® continues to be the most recognized name in real estate* Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents. CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network. Page *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
  • 5. Our Offices Under Regional President Beverly A. Peterson
  • 6. Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Southington, CT Office 117 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456 Toll Free :1-800-525-7793 Fax: 860-276-0369 Offices Under Regional President Beverly A. Peterson The Real Estate Development Center Pre-License School 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Access America Call Center Customer Service 411 143 North Main Street Phone: 860-621-8378 Fax : 860-276-0369 Transaction Management Center Online 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Branford, CT Office 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Fax: 203-000-0000
  • 7. Southington, CT Office 117 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Direct Line: 203.599.2903 Southington Paula Burton REALTOR CENTURY 21 Access America
  • 8. Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Direct Line : 203.599.2903 Fax: 203-237-4142 Meriden Paula Burton REALTOR CENTURY 21 Access America
  • 9. Branford Branford, CT Office 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Fax: 203-000-0000 Paula Burton REALTOR CENTURY 21 Access America
  • 10. The Training Center 143 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-0369 The Career Development Center Sessions with Ralph Williams at the Career Development Training Center In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in: New Construction Advanced CMA workshops for target marketing and statistics Technology including Social Networking Online Slide Show Presentations Foreclosures purchasing at Auctions Sales Technique Workshops & and MORE! Jodi Tussing Regional Career Coach and Training Center Manager
  • 11. CENTURY 21 Access America ® Transaction Management Center Entire transaction is coordinated from day one One single contact – Monday through Friday, 9:00am to 5:00pm Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc Continued access to file once it has become a closing for years Allows you to be an active participant in your transaction
  • 14.  
  • 16. www.c21accessamerica.com Our Website is not only an IDX website with the entire MLS in Connecticut and RI. This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words , like ‘Water Front ’, ‘Bank Owned’, ‘ East Side’, ‘walk to school ’ and so on. If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to! Google Base Search Engine allows you the option to search by key words, or by price range and town and styles See Next Page for Property Details and contact opportunity 178 Results!
  • 17. www.c21accessamerica.com NAR Statistic: 24% of the consumers actually FIND their home on line! Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood See Next Page for comparable closed properties
  • 18. This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Amazon or Ebay. www.c21accessamerica.com
  • 19. CENTURY 21 ® Access America Lead Shooter When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!
  • 20. A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Page Market Share Century 21 Access America Last 12 Months
  • 21. Market Share Last 6 Months
  • 22. Bridgeport, CT Office 3850 Main Street Bridgeport, CT  06606 Map It with Google Maps Phone: 203-374-9451 Toll Free : 1-800-722-0187 Fax: 203-374-9706 Access America Offices Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Map It with Google Maps Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Branford, CT Office 265 East Main Street Branford, CT  06405 Map It with Google Maps Phone: 203-481-7247 Toll Free : 1-800-289-2100 Fax: 203-481-4075   Southington, CT Office 117 North Main Street Southington, CT  06489 Map It with Google Maps Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 Watertown, CT Office 429 Main Street Watertown, CT  06795 Map It with Google Maps Phone: 860-274-8200 Toll Free :1-800-240-2952 Fax: 860-274-0382 Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT  06902 Map It with Google Maps Phone: 203-326-3399 Toll Free :1-800-243-5295 Fax: 203-326-3388 Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT  06109 Map It with Google Maps Phone: 860-263-2121 Toll Free :1-800-343-2166 Fax: 860-263-2144 Wolcott, CT Office 246 Wolcott Road Wolcott , CT  06716 Map It with Google Maps Phone: 203-879-2339 Toll Free :1-800-240-2952 Fax: 203-879-2102 East Greenwich, RI Office 387 Main Street East Greenwich, RI  02818 Map It with Google Maps Phone: 401-885-6260 Toll Free : 1-800-818-2100 Fax: 401-885-5360 Coventry, RI Office 1025 Tiogue Avenue Coventry, RI  02816 Map It with Google Maps Phone: 401-828-2100 Toll Free : 1-800-343-0227 Fax: 401-821-5889 Newport, RI Office 640 Thames Street Newport, RI  02840 Map It with Google Maps Phone: 401-849-9192 Toll Free : 1-800-876-2429 Fax: 401-849-5871
  • 24. The Value of working with a REALTOR 85% of sellers used a broker or agent to sell their home* 76% of sellers placed their home on the Internet with the assistance of a real estate agent* My mission statement “ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. Page The value and importance of real estate professionals has not changed! *2007 NAR Profile of Home Buyers and Sellers
  • 25. NAR 2008 38 % of sellers were referred to the agent by a friend or relative. 26% of sellers used the same agent again. 67% of sellers only contacted 1 agent.
  • 26. A History of Proven Results Page
  • 27. What most companies consider custom, we consider standard . Standard Services Multiple Listing Service Local Advertising Yard Sign Agent and Office Preview Open House Required Property Disclosures Competitive Market Analysis Featured on National Website Customized Services Standard with CENTURY 21 National Advertising Global Referral Network Seller Service Pledge Quality Service Survey Other Internet Websites Page
  • 28. CENTURY 21 ® : The Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “ The Gold Standard ” mean to you? Gold is symbolic of three positive and distinct values Great financial value = Getting the best price for your home High performance achievement = Best trained associates Insightful wisdom = Your neighborhood specialist I am your “Professional Champion”. Page
  • 29. Page Most Recognized Name in Real Estate Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points . Q “Which of these agencies , if any, is the most recognized name in real estate?”
  • 30. Marketing Plan Send “Just Listed “postcards highlighting your home to local area residents. Advertise and hold agent/broker and buyer open houses. List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home . Internet marketing REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, We have banners placed on TRULIA featuring our listings as advertising Trulia - Openhouse.com - Hotpads.com Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com Homescape - New York Times.com - Google.com Courant.com - ListHub.com - aol.com Cyberhomes.com -oodle.com - homefinder.com Frontdoor.com -yahoo.com - backpage.com … . And more Send out electronic notices about your home i.e., eNewsletters and eCards. Provide local advertising Leverage the CENTURY 21® Global Referral Network to access leads from around the world. all internet placement and syndication is subject to change without notice
  • 31. National Distribution For Your Home In addition to the great national coverage the CENTURY 21® System provides for your home listing, you’ll also find your property listed on key real estate sites that serve your area. That includes your local newspaper site, real estate showcases, guides to your region—wherever your neighbors look when they’re starting a home search. Because CENTURY 21 Sales Professionals know that in the end, every home sale is a local sale. That’s why our experts go the extra mile to understand your market in detail and position your home in front of the people most likely to buy. Our Online Newspaper Network The CENTURY 21 System distributes local listings to the homefinder.com network of 130+ online newspaper real estate sites nationwide to ensure your listings are seen by consumers who want to buy in your area. AK AL AR AZ CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CO CT DE FL FL FL FL FL FL FL FL GA GA GUAM HI IA IA ID IL IL IL IN IN IN IN KS KY KY LA LA LA LA LA MD MD MI MI MI MI MI MI MN MO MO MS MS MS MT NC NC NC NJ NJ NJ NJ NJ NJ NM NV NY NY NY NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OR PA PA SC SC SC SC SC SC SD TN TN TN TN TX TX TX UT VA VA VT WA WA WA WA WI WI WI WI WI WI WI WI WI WI WV Newsday Poughkeepsie Journal Rochester Democrat & Chronicle The Journal News The Cincinnati Enquirer The News-Messenger News Journal The Marion Star News Herald Telegraph – Forum Chillicothe Gazette Coshocton Tribune Eagle Gazette The Advocate Times Recorder Statesman Journal The Morning Call Centre Daily Times The Greenville News The Sun News The Herald The State The Beaufort Gazette The Island Packet Argus Leader The Leaf Chronicle The Jackson Sun The Daily News Journal The Tennessean Dallas Morning News Fort Worth Star Telegram El Paso Times The Spectrum The Daily Press The Daily News Leader Burlington Free Press Bellingham Herald The Olympian Tri-City Herald The News Tribune The Post-Crescent The Reporter Green Bay Press-Gazette Herald Times Reporter Marshfield News-Herald Stevens Point Journal Daily Tribune Wausau Daily Herald Oshkosh Northwestern The Sheboygan Press The Herald-Dispatch Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 32. Online Marketing Strategically publish creative banners that increase traffic and listing exposure on Century21.com. CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. Online media is optimized to drive leads and response from consumers on your property. Automated email communications to buyers interested in your property Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 33. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 34. Where Do Buyers Go For Information? Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers The Internet should be leveraged to attract more buyers Of those buyers who used the Internet, where they first learned about the home they purchased Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Real Estate Agent Internet Yard Sign
  • 35. Internet Advertising vs. Newspaper Advertising 81% said they found the internet very useful 29% said they found the newspaper very useful 29% of buyers found their home on the internet first - This represents a significant increase from those that found their home in 2001. - The internet plays a much more significant role compared to newspapers, where only 3% found their home first. 46% of buyers said they found yards signs to be very useful 40% of buyers said they found open houses to be very useful *2008 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 36. Home Buyers 87% of all home buyers used the Internet as a tool when searching for a home* 86% of recent home buyers found photos “very useful”* 68% said the same about virtual tours* *2008 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 37. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Maximize Visibility ! When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country! According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month: In Your Area & Across the Nation CENTURY 21 listings are also displayed on all MLS enabled real estate sites. Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 38. Selling Your Home with the Help of century21.com The century21.com web site averages more than 2 million visits per month* Consumer Leads Property Listings Registered Users Top Search Engine partnerships; Google, Trulia and Yahoo Open House Planner * ComScore 2009 Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 39. The Search Areas on century21.com century21.com is a consumer’s home buying and selling information gateway The easy to navigate menu bar allows consumers to identify exactly what they are looking for The site serves as a real estate resource library for consumers Property Search Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria Aerial views allow users to explore the property yard, street and neighborhood Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 40. century21.com Tools Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Neighborhood Profiles Important information about this & other neighborhoods Mortgage Calculators & financing information Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 41. Your Listing on century21.com Up to 20 listing photos can be included Detailed property descriptions (English & Spanish) Floor Plans Slide Show Virtual Tours Open House schedule Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 42. Each week I will provide you with the weekly exposure reports from century21.com. Weekly century21.com Traffic Reports Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 43. CENTURY 21 ® : Listings Stand Out to Buyers Searching on the # 1 Real Estate Website-Realtor.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 44. This is a Basic Listing and How Some of Our Competitors Would Market Your Home on the #1 Real Estate Web Site. Basic Listing Features Maximum of 4 images Default paragraph and bulleted descriptions Brokerage name and office telephone number as contact point Realtor.com will charge a $20 to $25 posting fee for virtual tours Basic listings do not allow consumers to email the Agent or the Office. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 45. Listing Detail View – Company Showcase We Showcase All of our Listings and Fully Market Them Company Showcase Features Up to 25 Images Per Listing Agent Represented (at Brokerage Discretion) Brokerage Logo/Linkage Customizable: • Headlines • Paragraph • Agent Special Message • Lead Generation Video Virtual Tours Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 46. Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 47. We can provide you with weekly web site traffic reports from Realtor.com Measuring Web Exposure of Your Home Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
  • 48. Our Advertising Product: Broker Showcase A listing enhanced with a HomeFinder.com Broker Showcase Package We also automatically enhance our listings on Homefinder.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. A basic listing Links to multiple photos virtual tours and green features Contact info with Trackable toll-free # Listing description Open house flag Upfront broker branding
  • 49. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Enhanced listings receive priority placement in search results and are branded.
  • 50. As seen on www.REALTOR.COM
  • 51. As seen on www.google.com SAME HOUSE AGAIN !
  • 52. As seen on www.trulia.com SAME HOUSE AGAIN !
  • 53. As seen on www.yahoo.com SAME HOUSE AGAIN !
  • 54. As seen on www.frontdoor.com SAME HOUSE AGAIN !
  • 55. As seen on www.zillow.com SAME HOUSE AGAIN !
  • 56. As seen on www.cyberhomes.com
  • 57. As seen on www.homefinder.com
  • 60. Today’s buyer- NAR 2008 ~ 34% FIND their home online! I HAVE A FEW MORE REASONS
  • 61. Linked in from REALTOR.COM to MSN
  • 63. Marketing Plan, Continued Enhanced listing display on Realtor.com site to make your property stand out Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com Offer a Home Warranty program Offer special Century 21 Access America Mortgage financing options Transaction Management Online Feature your property on my personal website and blogs Place property on Craig’s List and other online classified websites for maximum exposure Eyejot.com
  • 64. Marketing Plan Continued All internet site distribution is subject to change without notice
  • 65. Targeted Local Marketing Open Houses – Actively promote open house showings for Brokers and Buyers Direct Mail – Just Listed cards, Open House cards and other targeted mailings E-Greetings – Online greeting cards directed to potential buyers Local Advertising MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers Internet – Courant.com Century21.com allows internet users to get information and photos of your home Page Paula Burton REALTOR CENTURY 21 Access America
  • 66. 2010 Online Marketing continued Page Strategically publish creative banners that increase traffic and listing exposure on Century21.com. CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. Online media is optimized to drive leads and response from consumers on your property. Automated email communications to buyers interested in your property Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.
  • 67. CENTURY 21® National Advertising Multi-million dollar national advertising campaigns Print, Internet and radio Targeted advertising for Specialty Markets Page
  • 68. Century21.com averages more than 2 million visits per month
  • 69. CENTURY 21 ® Global Reach Worldwide presence Century21.com international links and websites CENTURY 21 ® Global Referral Network Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide Additional buyer opportunities - with the CENTURY 21 ® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads Page
  • 70. Fine Homes & Estates
  • 71. Map Tool on www.century21.com
  • 72. Your home featured on www.century21.com
  • 73. Selling Your Home with the Help of Century21.com The Century21.com web site averages more than 2 million visits per month Consumer Leads Property Listings Registered Users Top Search Engine partnerships; Google, Trulia and Yahoo Page
  • 74. The Search Areas on Century21.com Century21.com is a consumer’s home buying and selling information gateway The easy to navigate menu bar allows consumers to identify exactly what they’re looking for The site serves as a real estate resource library for consumers Property Search Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria Aerial views allow users to explore the property yard, street and neighborhood Page
  • 75. Online Marketing Tools that help us Sell Your Property Page Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Neighborhood Profiles Important information about this and other neighborhoods Mortgage Calculator s and financing information Slide Show
  • 76. Your Listing on Century21.com Page Up to 20 listing Photos can be included Detailed property descriptions (English and Spanish) Floor Plans Slide Show Virtual Tours Open House schedule CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes
  • 77. A custom Slide Show to Showcase Your Property Page This is what the consumer sees on Century21.com Slide Shows are automatically created when you have 6 or more photos of the property 98% of prospective Buyers feel property photos are useful in their home search* * 2007 NAR Profile of Home Buyers and Sellers
  • 78. Referral Services World’s largest referral network (based on the number of offices worldwide) brings you: More buyer opportunities for your property With over 8,000 offices and 140,000 sales associates worldwide CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe Page Paula Burton REALTOR CENTURY 21 Access America
  • 79. Home Buyers 84% of all home buyers used the Internet as a tool when searching for a home* 84% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* There are over 200 million users of the Internet in the USA** 29% of home buyers first learned about the home they purchased using the Internet* 84% of first time home buyers used the internet as an information source in the home buying process* Page *2007 NAR Profile of Home Buyers and Sellers **Nielsen-Net Raings.com
  • 80. Competitive Market Analysis Establishing the perfect price for your home! Recent Sales Current Listings Under Contract Expired Listings Page How do you stack up against the competition? What will help your property sell faster? How much will you have after closing?
  • 81. We’re with you every step of the way CENTURY 21 Connections® The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/ Home Warranty The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. Financing Northern States Mortgage , with it’s ‘BEST RATE GUARANTEE’ Transaction Management Online From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company. Home Owners Insurance SCM Insurance , part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry. Page
  • 82. Seller Service Pledge – My Personal Commitment 21 points of differentiation Commitment to service Agreement between you, the seller and my CENTURY 21® office. Page Paula Burton REALTOR CENTURY 21 Access America
  • 83. Quality Service I strive to provide outstanding service to our clients My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group Consistent monitoring of service in order to assure highest level of quality. Page Paula Burton REALTOR CENTURY 21 Access America
  • 84. Put me to work for you! CENTURY 21: The Gold Standard. Page Paula Burton 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100
  • 85. Thank you! Page Paula Burton CENTURY 21 Access America 265 East Main Street Branford, CT  06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Phone: Cell Phone Toll Free :1-800-525-7793 x 2904

Editor's Notes

  • #2: I look forward to meeting with you to go over the results of the Competitive Market Analysis. I think you will agree that price is not going to matter if you don’t feel that my company and I are going to provide the service and results you seek. I’d like to take a few minutes to show you why you should let CENTURY 21 Access America help you get your house sold.