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Intro to sustainable design

Paul O'Connor, profile picture
Paul O'Connor

The document provides an introduction to sustainable design principles for professionals, emphasizing the urgency of addressing climate change, resource depletion, and ecological impacts. It advocates for a holistic approach to design that considers human needs, environmental harmony, and sustainable materials sourcing. The author outlines four key principles of sustainable design aimed at reducing energy use, minimizing pollution, and conserving resources.

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Certificate in Sustainable  Design Innovation 2009 An Introduction to Sustainability for Design Professionals ‐A Beginner’s Guide to Designing  for Your Sustainable Future. Paul O’Connor MRIAI Daedalus [vision¦creativity¦innovation¦change] © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Positive Proof of Global Warming! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Climate Change is Happening! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Climate Change is Happening! LONDON 2050 © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Climate Change is Happening! ALPS 2050 © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Principle of Sustainability PLANET ::  PEOPLE ::  PROFIT =  SUSTAINABLE © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
The FIVE Big Global Issues • Climate Change • Resource depletion, especially fossil fuels • Potable & agricultural water • Ecological capacity and biodiversity • Poverty © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
So, as a species, what are we doing about it? • Interest Groups – humans argue , species die • Industry – constant demand for resources  • Government – control by regulation – too slow • Media – sensationalist + short focussed • Designers – Technical Information Overload! We need to regain a sense of perspective… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Our Continuous Energy Source You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Our Continuous Energy Source You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Home © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Clean Water… Clean Air… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Lots of room… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
A Bio-Sphere of habitats…and inhabitants… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
…and us! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
But who are we? Skeletal Cardiovascular Neurological Structural Heat+Plumbing Electrical Lymphatic Viscera The Human Machine axiom Drainage Fabric © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie design
But, we are more than that… E=mc2 “Everything is ENERGY…. …and ENERGY is ALL there is!” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
We are energetic beings with physical form! Skeletal Cardiovascular Neurological Structural Heat+Plumbing Electrical Lymphatic Viscera The Human Bio‐Field axiom Drainage Fabric © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie design
The Tree of Life You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
The Bio-Field and the Bio-Sphere are inter-connected and inter-dependent. “What you people call your natural resources our people call our relatives.” Oren Lyons, faith keeper of the Onondaga © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
So, what’s the problem? We Are! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
CO2  Emissions © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
The Greenhouse Effect © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
In Northern Europe… we hope this will happen! It could be this! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
World Population © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Peak Oil © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
What Does It All Mean? Year  2050 50% more People… with 50% less Oil… to manufacture, build, run, heat, cook, produce, grow  and transport everything that you see around you! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
So, why should we be concerned? water air This is ALL WE HAVE! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
The Danger of Language. Tarzan’s Last Tree! • The term ‘Sustainability’ comes from the  forestry industry • It describes putting something back to replace what you are taking out. • To maintain balance in the ‘status quo’.  There is no status quo. The system is already out of balance. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
William McDonough Co‐Author of “Cradle to Cradle” “Nature doesn’t have a Design Problem. People do!” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
We Are Hard Wired for Connections, Meaning and Stories Change the Story to Change the Culture © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Design Problem: Human Needs –vs.- Human Desire Hierarchy of Hierarchy of Human Needs (Maslow) Conscience Consumer Desire Gap © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
“What Can I Do?”: The Role of Design Hierarchy of DESIGN Hierarchy of Human Needs (Maslow) Conscience Consumer Desire Gap LSE F A © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Communism –v-Consumerism: A Battle of Ideology! • World War II : Military‐Industrial Economy • Post War US Economy in Crisis  • Marketing Consultants are called in. • Ideology of Consumerism is created. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Consumerism –v- Planet: A Battle of Ideology! • It takes 1.127 watts of energy, or • 3.2 cups of oil… …to manufacture, ship, deliver, and  play with Barbie for three years. It takes 60 Barbie's to screw a light  bulb! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Consumerism –v- Planet: A Battle of Ideology! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
We are ‘Groomed to Consume’ by Marketing! Fears Anger Desires Greed Tribalism © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Design Problem? Change The Designer! Hierarchy of We Can Do This By Changing Human Needs (Maslow) Conscience Our Selves… Gap “Be The Change You Wish To See  In The World.” Mahatma Ghandi “We Are The Ones We Have Been  Waiting For.” Thomas Banyacya, Hopi Elder Hierarchy of Physical Needs © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Something’s in the air! Up to now, PEOPLE have been  ORGANISNG  themselves into  MOVEMENTS…. Now, the MOVEMENTS are organising  themselves into ONE BIG  MOVEMENT! It is the BIGGEST movement in the  World, and nobody saw it coming! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Life Cycle Analysis: © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Bespoke Design: The One‐Off Chair + +/- PERSONAL PEOPLE PLANET PROFIT actions +++ -- © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Mass Design: The Printer Cartridge + ++ PERSONAL PEOPLE PLANET PROFIT actions +/- +++ © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
DESIGN The Power of DESIGN is a statement of INTENTION © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
DESIGN ::  INTENTION ::  CHOICE © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
As Designers… Our choices impact people through the design of  their environments. Our choices impact the market. Our choices impact the eco‐system we need to  survive. … but it begins with your intention. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Good Intentions are not enough… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Good Intentions are not enough… 2 Google Searches = Boiling 1 Full Kettle of Water …we need to make informed Choices! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
‘Sustainable Design’? What is ‘Green Building’ or ‘Eco-Architecture’? “A green approach  to the built environment involves a  all that  I design holistic approach to the design of buildings; that all the  (           ) a design resources that go into a building, be they materials, fuels or the contribution of the users need to be considered if  solution a sustainable architecture is to be produced.” My Sustainability Manifesto! Brenda & Robert Vale,  Green Architecture © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
The Four Principles of Sustainable-Design: 1. Reducing Energy in Use  • Maximum low embodied energy insulation, but with good ventilation. • Low energy lighting and electrical appliances. • Passive and active solar energy wherever feasible. • Passive and natural ventilation systems, rather than mechanical. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
The Four Principles of Sustainable-Design: 2. Minimise External Pollution & Environmental Damage  • Design in harmonious relationship with the surroundings • Avoid destruction of natural habitats • Re-use rainwater and treat and re-cycle waste water on site • Minimise extraction of materials unless good environmental controls exist and avoid materials which produce damaging chemical products • Do not dump waste materials off site. Re-use on site. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
The Four Principles of Sustainable-Design: 3. Reduce Embodied Energy and Resource Depletion  • Use locally sourced materials • Use materials found on site • Minimise use of imported materials • Use materials from sustainably managed sources • Keep materials from non‐renewable sources to a minimum. • Use low‐energy materials, minimise high embodied energy materials. • Use second hand and recycled materials where appropriate. • Re‐use existing buildings and structures. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
The Four Principles of Sustainable-Design: 4. Minimise Internal Pollution and Damage to Health  • Use non‐toxic or low emission materials • Avoid fibres from fabrics and insulation getting into the environment • Ensure good natural ventilation • Reduce dust and allergens • Reduce impact of electromagnetic fields (EMF’s). • Create positive character in the building and relationship with site. • Involve users in design and management of building and evaluating  environmental choices. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Specification Strategies © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Changing Paradigms “Cradle to Grave” “Cradle to Cradle” • Reduce “To eliminate the concept  Based on the principle  of waste means to design of Limited Supply things – products, packages  • Reuse and systems – from the  Putting off the Landfill Day! very beginning on the  understanding that waste  • Recycle does not exist.” = “Downcycle” into a lesser value  product before it ultimately gets  dumped! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Changing Paradigms “Cradle to Cradle” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Design Strategies Look Outwards: Impact on the Eco‐System (today and in the future). Embodied Energy / Carbon Footprint Look Inwards: Impact on the health of the occupants and users. Pathogens ‐ Allergens – Air Quality – E.M.F.’s Think of the design as part of an integrated eco‐system: Energy ‐ Light ‐ Air  ‐ Water – Heat Waste Products  ‐ Recyclability © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Interior Design Specification Issues: Wall Paints: Vinyl emulsion (2-7%, pvc), acrylic emulsion, alkyd paints (40-50%), mineral/stone paint, natural paints, protein/casein-based, limewash Wall Coverings: Wall paper, vinyl wall ‘paper’(no paper, PVC, plasticisers, heavy metals) Plaster & Tiling: No ‘renewable’ alternative to plaster, tiling is recyclable and long-life Adhesives: Petrochemical, irritants, volatility, natural resins Plastics: Petrochemical-based, new biodegradable materials Laminates: Source of woods/veneers, eco-depletion, glues, transport © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Interior Design Specification Issues: Wall Paints: Vinyl emulsion (2-7%, pvc), acrylic emulsion, alkyd paints (40-50%), mineral/stone paint, natural paints, protein/casein-based, limewash Wall Coverings: Wall paper, vinyl wall ‘paper’(no paper, PVC, plasticisers, heavy metals) Plaster & Tiling: No ‘renewable’ alternative to plaster, tiling is recyclable and long-life Adhesives: Petrochemical, irritants, volatility, natural resins Plastics: Petrochemical-based, new biodegradable materials Laminates: Source of woods/veneers, eco-depletion, glues, transport © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
10 Top Things Every Business Leader  (& Designer)  Should Know About Strategic Sustainability 1. Sustainable Abundance is good for business. Every product and every service needs to be re‐invented to create a sustainable future. This is  the greatest economic opportunity in history. (Consider automobiles, light bulbs, airplanes,  energy…. everything.) 2. High Sustainability Standards and Maximizing Human Benefits can generate “leapfrog” designs to invent new products and new business models. (Toyota was creating the Prius while other car companies slept.) 3. Sustainability Thinking saves money.  The relentless challenge to improve durability, re‐use parts and eliminate packaging brings  bottom line innovation. (91% of old Xerox copier parts are reused in “new” Xerox machines.) 4. Removing the Bad attracts new customers. Consumers and business customers are  stampeding to choose the benefits of non‐toxic, no‐waste products (Clorox’s non‐toxic Green  Works Cleaners is their fastest growing product portfolio.) 5. Create a Cause Bigger Than Your Brand. Over 80% of consumers say they choose brands that support good causes because it makes  them feel like they are “voting with their wallet.” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
10 Top Things Every Business Leader  (& Designer)  Should Know About Strategic Sustainability 6. Sustainability Obliterates Costs.  When smart people consider how to satisfy a need or want without waste or even cost, new  business models spring to life. (When Apple designed the iPod, eliminating the cost/waste of  CD manufacturing, shipping and distribution was the natural outcome.  7. Sustainability Drives Game‐Changing Business Models. When leaders consider solving huge problems in sustainable ways, new thinking creates  breakthrough businesses. Before the radio, who would have thought of music with a band?  Before the light bulb, who would have thought of light without a flame?  8. Sustainability Creates Smart Marketing.  Engaging your customers in the benefits and breakthroughs of your green and sustainable  products requires a new level and a new type of communication. It’s called smarketing. 9. Sustainability Attracts Top Talent. The best science, engineering and business schools report that top graduates only want to  work for companies that are serious about making a difference in creating a sustainable future.  10. If You Don’t Fully Embrace Sustainability, You Are Toast. The debate over green is over and green won. Consider the failures of GM and the  transformation of Wal‐Mart. It’s better to ride the wave than drown in the rip tide of change. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
My Challenge to You! Explore and Discover Your True Self… Apply these Principles… Use Your Powers of Intention and Choice… Create a New Design Aesthetic in your Profession… “and Take A Risk!” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
“How Can I Do That?” 1. Challenge your own assumptions, beliefs and standards. 2. Educate yourself – peers, books, courses, websites. 3. Ask the awkward questions that need to be asked. 4. Make informed choices… 5. …because changing commerce will create change. 6. Be Passionate. Design Like You Give A Damn! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Resources Cradle to Cradle – William McDonough Green Building Handbook (Vol. 1+2) ‐ Tom Woolley & Sam Kimmins The Natural House Book/Catalogue – David Pearson. Sustainable Design Notes – RIAI and ERG Cultivate Centre, Temple Bar www.cultivate.ie Sonairte Ecological Centre – www.sonairte.org Google Search: Key Words: eco‐design, green building, eco‐architecture © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Resources The  Environmental  and  Sustainable  Construction  Association.  Founded  by  Duncan  Stewart  (RTE1’s  About  the  House),  Professor  Tom  Woolley  (Queens’ University  Belfast),  Paul  Leech  (Leech‐Gaia  Ecotecture),  and  Construct  Ireland’s  editor  Jeff  Colley,  to  promote  the  viability of sustainable construction in Ireland. www.easca.ie © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
DESIGN is a statement of INTENTION through CHOICE CHOICE carries with it RESPONSIBILITY “… for the welfare of the children of ALL of the species.” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Challenge the Rules! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
Thank You For Thinking! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design

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Intro to sustainable design

  • 1. Certificate in Sustainable  Design Innovation 2009 An Introduction to Sustainability for Design Professionals ‐A Beginner’s Guide to Designing  for Your Sustainable Future. Paul O’Connor MRIAI Daedalus [vision¦creativity¦innovation¦change] © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 2. Positive Proof of Global Warming! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 3. Climate Change is Happening! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 4. Climate Change is Happening! LONDON 2050 © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 5. Climate Change is Happening! ALPS 2050 © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 6. Principle of Sustainability PLANET ::  PEOPLE ::  PROFIT =  SUSTAINABLE © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 7. The FIVE Big Global Issues • Climate Change • Resource depletion, especially fossil fuels • Potable & agricultural water • Ecological capacity and biodiversity • Poverty © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 8. So, as a species, what are we doing about it? • Interest Groups – humans argue , species die • Industry – constant demand for resources  • Government – control by regulation – too slow • Media – sensationalist + short focussed • Designers – Technical Information Overload! We need to regain a sense of perspective… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 9. You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 10. Our Continuous Energy Source You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 11. Our Continuous Energy Source You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 12. Home © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 13. Clean Water… Clean Air… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 14. Lots of room… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 15. A Bio-Sphere of habitats…and inhabitants… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 16. …and us! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 17. But who are we? Skeletal Cardiovascular Neurological Structural Heat+Plumbing Electrical Lymphatic Viscera The Human Machine axiom Drainage Fabric © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie design
  • 18. But, we are more than that… E=mc2 “Everything is ENERGY…. …and ENERGY is ALL there is!” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 19. We are energetic beings with physical form! Skeletal Cardiovascular Neurological Structural Heat+Plumbing Electrical Lymphatic Viscera The Human Bio‐Field axiom Drainage Fabric © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie design
  • 20. The Tree of Life You Are Here! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 21. The Bio-Field and the Bio-Sphere are inter-connected and inter-dependent. “What you people call your natural resources our people call our relatives.” Oren Lyons, faith keeper of the Onondaga © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 22. So, what’s the problem? We Are! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 23. CO2  Emissions © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 24. The Greenhouse Effect © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 25. In Northern Europe… we hope this will happen! It could be this! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 26. World Population © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 27. Peak Oil © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 28. What Does It All Mean? Year  2050 50% more People… with 50% less Oil… to manufacture, build, run, heat, cook, produce, grow  and transport everything that you see around you! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 29. So, why should we be concerned? water air This is ALL WE HAVE! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 30. The Danger of Language. Tarzan’s Last Tree! • The term ‘Sustainability’ comes from the  forestry industry • It describes putting something back to replace what you are taking out. • To maintain balance in the ‘status quo’.  There is no status quo. The system is already out of balance. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 31. William McDonough Co‐Author of “Cradle to Cradle” “Nature doesn’t have a Design Problem. People do!” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 32. We Are Hard Wired for Connections, Meaning and Stories Change the Story to Change the Culture © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 33. Design Problem: Human Needs –vs.- Human Desire Hierarchy of Hierarchy of Human Needs (Maslow) Conscience Consumer Desire Gap © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 34. “What Can I Do?”: The Role of Design Hierarchy of DESIGN Hierarchy of Human Needs (Maslow) Conscience Consumer Desire Gap LSE F A © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 35. Communism –v-Consumerism: A Battle of Ideology! • World War II : Military‐Industrial Economy • Post War US Economy in Crisis  • Marketing Consultants are called in. • Ideology of Consumerism is created. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 36. Consumerism –v- Planet: A Battle of Ideology! • It takes 1.127 watts of energy, or • 3.2 cups of oil… …to manufacture, ship, deliver, and  play with Barbie for three years. It takes 60 Barbie's to screw a light  bulb! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 37. Consumerism –v- Planet: A Battle of Ideology! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 38. We are ‘Groomed to Consume’ by Marketing! Fears Anger Desires Greed Tribalism © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 39. Design Problem? Change The Designer! Hierarchy of We Can Do This By Changing Human Needs (Maslow) Conscience Our Selves… Gap “Be The Change You Wish To See  In The World.” Mahatma Ghandi “We Are The Ones We Have Been  Waiting For.” Thomas Banyacya, Hopi Elder Hierarchy of Physical Needs © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 40. Something’s in the air! Up to now, PEOPLE have been  ORGANISNG  themselves into  MOVEMENTS…. Now, the MOVEMENTS are organising  themselves into ONE BIG  MOVEMENT! It is the BIGGEST movement in the  World, and nobody saw it coming! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 41. Life Cycle Analysis: © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 42. Bespoke Design: The One‐Off Chair + +/- PERSONAL PEOPLE PLANET PROFIT actions +++ -- © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 43. Mass Design: The Printer Cartridge + ++ PERSONAL PEOPLE PLANET PROFIT actions +/- +++ © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 44. DESIGN The Power of DESIGN is a statement of INTENTION © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 45. DESIGN ::  INTENTION ::  CHOICE © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 46. As Designers… Our choices impact people through the design of  their environments. Our choices impact the market. Our choices impact the eco‐system we need to  survive. … but it begins with your intention. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 47. Good Intentions are not enough… © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 48. Good Intentions are not enough… 2 Google Searches = Boiling 1 Full Kettle of Water …we need to make informed Choices! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 49. ‘Sustainable Design’? What is ‘Green Building’ or ‘Eco-Architecture’? “A green approach  to the built environment involves a  all that  I design holistic approach to the design of buildings; that all the  (           ) a design resources that go into a building, be they materials, fuels or the contribution of the users need to be considered if  solution a sustainable architecture is to be produced.” My Sustainability Manifesto! Brenda & Robert Vale,  Green Architecture © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 50. The Four Principles of Sustainable-Design: 1. Reducing Energy in Use  • Maximum low embodied energy insulation, but with good ventilation. • Low energy lighting and electrical appliances. • Passive and active solar energy wherever feasible. • Passive and natural ventilation systems, rather than mechanical. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 51. The Four Principles of Sustainable-Design: 2. Minimise External Pollution & Environmental Damage  • Design in harmonious relationship with the surroundings • Avoid destruction of natural habitats • Re-use rainwater and treat and re-cycle waste water on site • Minimise extraction of materials unless good environmental controls exist and avoid materials which produce damaging chemical products • Do not dump waste materials off site. Re-use on site. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 52. The Four Principles of Sustainable-Design: 3. Reduce Embodied Energy and Resource Depletion  • Use locally sourced materials • Use materials found on site • Minimise use of imported materials • Use materials from sustainably managed sources • Keep materials from non‐renewable sources to a minimum. • Use low‐energy materials, minimise high embodied energy materials. • Use second hand and recycled materials where appropriate. • Re‐use existing buildings and structures. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 53. The Four Principles of Sustainable-Design: 4. Minimise Internal Pollution and Damage to Health  • Use non‐toxic or low emission materials • Avoid fibres from fabrics and insulation getting into the environment • Ensure good natural ventilation • Reduce dust and allergens • Reduce impact of electromagnetic fields (EMF’s). • Create positive character in the building and relationship with site. • Involve users in design and management of building and evaluating  environmental choices. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 54. Specification Strategies © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 55. Changing Paradigms “Cradle to Grave” “Cradle to Cradle” • Reduce “To eliminate the concept  Based on the principle  of waste means to design of Limited Supply things – products, packages  • Reuse and systems – from the  Putting off the Landfill Day! very beginning on the  understanding that waste  • Recycle does not exist.” = “Downcycle” into a lesser value  product before it ultimately gets  dumped! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 56. Changing Paradigms “Cradle to Cradle” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 57. Design Strategies Look Outwards: Impact on the Eco‐System (today and in the future). Embodied Energy / Carbon Footprint Look Inwards: Impact on the health of the occupants and users. Pathogens ‐ Allergens – Air Quality – E.M.F.’s Think of the design as part of an integrated eco‐system: Energy ‐ Light ‐ Air  ‐ Water – Heat Waste Products  ‐ Recyclability © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 58. Interior Design Specification Issues: Wall Paints: Vinyl emulsion (2-7%, pvc), acrylic emulsion, alkyd paints (40-50%), mineral/stone paint, natural paints, protein/casein-based, limewash Wall Coverings: Wall paper, vinyl wall ‘paper’(no paper, PVC, plasticisers, heavy metals) Plaster & Tiling: No ‘renewable’ alternative to plaster, tiling is recyclable and long-life Adhesives: Petrochemical, irritants, volatility, natural resins Plastics: Petrochemical-based, new biodegradable materials Laminates: Source of woods/veneers, eco-depletion, glues, transport © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 59. Interior Design Specification Issues: Wall Paints: Vinyl emulsion (2-7%, pvc), acrylic emulsion, alkyd paints (40-50%), mineral/stone paint, natural paints, protein/casein-based, limewash Wall Coverings: Wall paper, vinyl wall ‘paper’(no paper, PVC, plasticisers, heavy metals) Plaster & Tiling: No ‘renewable’ alternative to plaster, tiling is recyclable and long-life Adhesives: Petrochemical, irritants, volatility, natural resins Plastics: Petrochemical-based, new biodegradable materials Laminates: Source of woods/veneers, eco-depletion, glues, transport © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 60. 10 Top Things Every Business Leader  (& Designer)  Should Know About Strategic Sustainability 1. Sustainable Abundance is good for business. Every product and every service needs to be re‐invented to create a sustainable future. This is  the greatest economic opportunity in history. (Consider automobiles, light bulbs, airplanes,  energy…. everything.) 2. High Sustainability Standards and Maximizing Human Benefits can generate “leapfrog” designs to invent new products and new business models. (Toyota was creating the Prius while other car companies slept.) 3. Sustainability Thinking saves money.  The relentless challenge to improve durability, re‐use parts and eliminate packaging brings  bottom line innovation. (91% of old Xerox copier parts are reused in “new” Xerox machines.) 4. Removing the Bad attracts new customers. Consumers and business customers are  stampeding to choose the benefits of non‐toxic, no‐waste products (Clorox’s non‐toxic Green  Works Cleaners is their fastest growing product portfolio.) 5. Create a Cause Bigger Than Your Brand. Over 80% of consumers say they choose brands that support good causes because it makes  them feel like they are “voting with their wallet.” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 61. 10 Top Things Every Business Leader  (& Designer)  Should Know About Strategic Sustainability 6. Sustainability Obliterates Costs.  When smart people consider how to satisfy a need or want without waste or even cost, new  business models spring to life. (When Apple designed the iPod, eliminating the cost/waste of  CD manufacturing, shipping and distribution was the natural outcome.  7. Sustainability Drives Game‐Changing Business Models. When leaders consider solving huge problems in sustainable ways, new thinking creates  breakthrough businesses. Before the radio, who would have thought of music with a band?  Before the light bulb, who would have thought of light without a flame?  8. Sustainability Creates Smart Marketing.  Engaging your customers in the benefits and breakthroughs of your green and sustainable  products requires a new level and a new type of communication. It’s called smarketing. 9. Sustainability Attracts Top Talent. The best science, engineering and business schools report that top graduates only want to  work for companies that are serious about making a difference in creating a sustainable future.  10. If You Don’t Fully Embrace Sustainability, You Are Toast. The debate over green is over and green won. Consider the failures of GM and the  transformation of Wal‐Mart. It’s better to ride the wave than drown in the rip tide of change. © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 62. My Challenge to You! Explore and Discover Your True Self… Apply these Principles… Use Your Powers of Intention and Choice… Create a New Design Aesthetic in your Profession… “and Take A Risk!” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 63. “How Can I Do That?” 1. Challenge your own assumptions, beliefs and standards. 2. Educate yourself – peers, books, courses, websites. 3. Ask the awkward questions that need to be asked. 4. Make informed choices… 5. …because changing commerce will create change. 6. Be Passionate. Design Like You Give A Damn! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 64. Resources Cradle to Cradle – William McDonough Green Building Handbook (Vol. 1+2) ‐ Tom Woolley & Sam Kimmins The Natural House Book/Catalogue – David Pearson. Sustainable Design Notes – RIAI and ERG Cultivate Centre, Temple Bar www.cultivate.ie Sonairte Ecological Centre – www.sonairte.org Google Search: Key Words: eco‐design, green building, eco‐architecture © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 65. Resources The  Environmental  and  Sustainable  Construction  Association.  Founded  by  Duncan  Stewart  (RTE1’s  About  the  House),  Professor  Tom  Woolley  (Queens’ University  Belfast),  Paul  Leech  (Leech‐Gaia  Ecotecture),  and  Construct  Ireland’s  editor  Jeff  Colley,  to  promote  the  viability of sustainable construction in Ireland. www.easca.ie © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 66. DESIGN is a statement of INTENTION through CHOICE CHOICE carries with it RESPONSIBILITY “… for the welfare of the children of ALL of the species.” © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 67. Challenge the Rules! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design
  • 68. Thank You For Thinking! © Paul O’Connor, 2009 Do not use, amend, alter, reproduce or distribute without written permission. Contact: +353 (0)87 8149663 / oconnor@iol.ie axiom design