Making of MaaS - how to build a scalable system with no servers
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Mobility as a Service (MaaS) is revolutionizing transportation by integrating various transport systems into a cohesive service, with a focus on user-centric, personalized solutions. Originating in Finland, MaaS aims to minimize private car usage and enhance sharing economies through tailored packages for different user needs. The document outlines the MaaS business model, market statistics, and the progress of pilot projects designed to create an efficient, scalable transportation experience.
Making of MaaS - how to build a scalable system with no servers
- 2. Making of MaaS 2 SAMI PIPPURI Chief Technology Officer What is MaaS and how it’s being done
- 3. Introducing the world’s first mobility operator 3 Mobility as a Service is a concept that changes transport from separate systems to a service promise. It is regarded as the biggest paradigm change in transport since affordable cars came to market. Mobility as a Service was born in Finland and has been spreading widely as a vision for future transport. The father of the concept Mr. Sampo Hietanen is now turning this vision into a global agenda defining company.
- 4. TRANSPORT SYSTEMS WILL BECOME CONSUMER BUSINESS
- 5. 5 MaaS Finland ARPU (Average Revenue Per User) in Transport ~300 €/month Telecom ~30 €/month Global Market 10 000 000 000 000 € market reshaped Private car usage < 4 % Servicizing Sharing economy New means of transportDecline of car ownership Internet of vehicles Self driving vehicles Apps for traffic Expensive traffic space
- 6. Transport systems will become consumer business 6 Infrastructure as a Service, IaaS Transport as a Service, TaaS Mobility as a Service, MaaS SERVICE PROVIDERS (INTERNATIONAL BRANDS) • Combinations for target groups • Different packages for targeted groups • Clearing for transportation, networks and services TRANSPORTATION PROVIDERS (INTERNATIONAL BRANDS) • Vehicles, public transport, rentals, parking, taxis, ride shares, car shares etc. NETWORK PROVIDERS • Planning, investments, maintenance ALL FUNDING DIRECTLY FROM END USERS THE FOCUS IS HERE
- 7. • Personalized, tailored, situation specific service • Possibility to control transportation expenses by fixed monthly payments Shared Services, Shared Resources More value for investments through secondary usage Network of trusted partners VISION: Personalized, tailored and situation-specific mobility service at a monthly payment 7
- 8. Urban commuter package for 95 €/month: • Free public transport in domestic city area • Free taxiup to 100 km • Rental car up to 500 km • Domestic public transport 1500 km 15 minutes package for 135 €/month: • pick up by a shared taxi within 15 minutes from the phone call • EU wide roaming for shared taxi at 0,5 €/km • Free public transport in domestic city, • Domestic public transport 1500 km Business world package for 800 €/month: • Pickup within 5 minutes in all EU • Free taxi in domestic city • Lease car and road use • Taxi roaming worldwide Family package for 1 200 €/month: • Lease car and road usage • Shared taxi for the whole family with a 15 minutes pickup • Domestic city public transport for everyone • Domestic public transport 2 500 km MaaS operator provides Mobility as a Service to users – the Spotify of Transport 8
- 9. MaaS as a business
- 10. http://impulssi.lvm.fi/2015/02/02/liikenne-ja-viestinta-kuuluvat-yhteen/ Global Traffic market 10.000 B€ Global Transport infrastructure 1.000 B€ (McKinsey 2013) Households 11,3B€ Transportation of goods, logistics 33,1B€ Governnment, Municipalities, Subsidised transport 3,9B€ The Market Opportunity: Traffic is a 10 000 B€ market globally 10
- 11. Market opportunity: Savings in car expenditure Spending on transportation per family 2012 Transportation services 930 € Using a car 2730 € Buying a car 2450 € Transportation services 1600 € Using a car 2200 € Buying a car 1900 € Spending on transportation per family 2020 + 56% 80% Local Service (work) in country 80% Imported Gasoline 90% Imported Products (cars) 20% Digital Services (Global market) 20% Local Services (e.g. maintenance) 10% Local Services (car sales) Breakdown of bought products and services 11
- 12. MASSIVE OPPORTUNITY TO APPLY TECHNOLOGY AND DATA-DRIVEN DECISION MAKING TO PROVIDE A GREAT UX AND SLA Urgency Speed Wallet Habits / Attitude / Skill Weather Route Luggage / Co-riders / Gear Physical Condition 12Copyright MaasFinlandOy
- 13. Making of MaaS – the Service Copyright MaasFinlandOy 13
- 14. Pilot Project: MVP TEST AREA Copyright MaasFinlandOy 14 Tampere Helsinki Region Turku Region Tallinn Region
- 15. MVP phase goals we can get access to transportation providers we are able to make our service without huge integrations we are able to find channels to people people love our service Copyright MaasFinlandOy 15 1 2 3 4
- 16. Timeline April-May • Basic e2e architecture defined • Backend Bootstrap • First APIs • iOS Client prototyping • 1st Design iteration June-July • Functioning e2e system • Purchasing tickets integrated for 1st phase participants • Integrated services for routing, weather • 2nd design iteration in iOS Client • Web configurator • Co-creation with early adopters Sept-
- 17. System Goals Goals • Scalable, cloud-based • Mobile-first customer experience • Utilizing readymade cloud APIs • Infrastructure-as-code • Establish industry standard APIs where they don’t exist yet • Open for ecosystem partners • Create enthusiasm in the wider ecosystem – enable e.g. Universities and smaller developer houses around the world Non-Goals • Closed architecture or lock-ins (except AWS) • Exclusive deals • Server infrastructure • Intermediate, all- encompassing frameworks • Something for everybody
- 18. Why serverless and cloud-native (Virtual) Hardware Cost Set-up time Personnel BEFORE 1 firewall/LB, 2 DB machines, 2 frontends, 3 backends… > $1500/month for 0 users > 1 week just to have an environment, accounts, OS installations, networking rules, databases.. DBA infra engineer Networking, Backups,Updates… Monitoring, Developers MaaS.fi 0 EUR to set up, < $100/month to scale to 5000 users First routing demo on day 1, supporting thousands of concurrent users 1 Senior Full Stack Javascriptdeveloper
- 19. Tech Stacks iOS MaaS backend Android Swift Java AWS SDK MaaS Apps AWS IoT Cognito … Node.js Serverless AWS Components GitHub/Travis
- 20. Open APIs for the ecosystem Client API Service APIs Analytics API WebHook API Partner API www.maas-api.org MaaS Backend “Brains”
- 21. Built on cloud-native components
- 22. Productive Tools = Quick Iterations Week 1 Week 2 Week 3 Sprint 1 Sprint 2 Sprint 3 Design Sprint 1 Design Sprint 2 Dev Sprint plan Dev + Design Sprint plan Dev Sprint plan
- 23. Microservice API integrations Service APIs Routing Traffic Operator Traffic Operator Traffic Operator Transport Operator Weather Subscription Payment Identity Transport Mode detection Generic Rule Engine Customer Support MaaS backend
- 24. Internal structure Decision Engine API bridge Analytics Store TSP Adapter Routing API Booking Adapter Environment Adapter AWS IoT API GW
- 25. TSP Adapter Flexible Routes (GeoJSON) Fixed Routes (GTFS2JSON) Real-time vehicles Journey booking / ticketing Journey payment Contract Data
- 26. Current Status April-May • Baseline e2e architecture • Backend Bootstrap • First APIs • GitHub page for API project • iOS Client prototyping DONE DONE IN PROGRESS (www.maas-api.org) IN PROGRESS DONE
- 27. Thank you. SAMI PIPPURI Chief Technology Officer (want to work on this stack? I’m hiring.) sami.pippuri@maas.fi +358 50 487 6829