DBHDD launched the GEN Rx project in 2012 in 3 Georgia counties to reduce prescription drug misuse among 12-25 year olds. The goal was to address what the CDC classified as an epidemic of prescription drug abuse, as Rx drugs are abused more than other drugs combined by teens. The project aimed to educate about abuse vs misuse, risks of addiction, and short and long term effects through community involvement and points of contact provided.