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The key to Customer Relationship Management is
to build on the 'relationship' angle and to focus on
both receiving and delivering value.
     Information about your customers can be
analyzed to answer the question 'why' do
customers buy, as well as 'what' do they buy.
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Crm

  • 15. The key to Customer Relationship Management is to build on the 'relationship' angle and to focus on both receiving and delivering value. Information about your customers can be analyzed to answer the question 'why' do customers buy, as well as 'what' do they buy.