Talent management involves recruiting, retaining, and developing employees through integrated HR processes like succession planning, training, and career development. The goal is to create a high-performance organization. An important part of talent management is building a supportive organizational culture. A strong culture can attract and retain talent by creating an enticing environment that reflects the entity's values and unites members towards common goals. To build culture, leaders should clearly communicate expectations, serve as role models, foster informal interactions, invest in cultural initiatives, and regularly gather feedback.