Mastering Twitter… Getting Results from 140 Characters
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The document outlines strategies for effectively using Twitter to enhance user reach, build networks, and leverage content through visuals. It provides insights on Twitter's user demographics, benefits, and effective posting habits, emphasizing the importance of genuine engagement and content quality. Additionally, it highlights the potential for brands to influence audiences through Twitter interactions.
Mastering Twitter… Getting Results from 140 Characters
- 1. Mastering Twitter… Getting Results from 140 Characters Richard Harrington | RHED Pixel plus.google.com/ +RichardHarrington facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington twitter.com/ rhedpixel
- 2. Agenda ■ Learn essential strategies to increase your reach on Twitter ■ Learn how to build a strong network ■ Leverage your network to get your message out ■ Explore helper services for automation ■ Strategies to enhance tweets with graphics and video ■ Focuses on genuine connections rather than gimmicks
- 4. Who Am I? What Shapes My Perspectives linkedin.com/in/ richardharrington twitter.com/ rhedpixel
- 6. Who Am I? ■ TWITTER BIO: I’m a visual storyteller exploring the fusion of photography and video. I'm a husband & father Publisher Photofocus & CCU | CEO RHED Pixel ■ RHED Pixel | Founder ■ Creative Cloud User & Photofocus | Publisher ■ Certified PMP ■ Consultant to Turner, CNN, ABC, MLB Network, Discovery Channel
- 7. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
- 12. www.lynda.com
- 13. What is Twitter? I know I’ve heard of it...
- 14. Our Mission To give everyone the power to create and share ideas and information instantly, without barriers.
- 15. What is Twitter? ■ A micro-blogging platform (similar to texting) ■ Limited to only 140 characters ■ You can insert links ■ Photos with helper services ■ Audio and video also available https://about.twitter.com/company
- 16. ■ Device agnostic message routing system ■ Contains rudimentary social networking features. ■ Accepts messages from SMS, web, mobile web, instant message, and third-party API projects ■ Twitter is designed to be easy to-use Core Technology
- 19. Twitter Usage ■ 284 million monthly active users ■ 500 million Tweets are sent per day ■ 80% of Twitter active users are on mobile ■ 77% of accounts are outside the U.S. ■ Twitter supports 35+ languages ■ Vine: More than 40 million users https://about.twitter.com/company
- 20. Company Facts ■ 3,600 employees in offices around the world ■ 50% of employees are engineers ■ Incorporated April 19, 2007 ■ At Twitter HQ we consume 1,440 hard boiled eggs weekly. ■ We also drink 585 gallons of coffee per week. https://about.twitter.com/company
- 21. Benefits of Platform ■ Nearly two-thirds of active Twitter users access social networking sites using a mobile phone ■ Over half of all tweets (60 percent) come from third party applications. ■ 51% of active Twitter users follow companies, brands or products on social networks ■ Twitter users are 3 times more likely to follow brands than Facebook users ■ Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers
- 22. Social Media Usage 18% 17% 22% 21% 71% 13% 15% 16% 20% http://www.pewinternet.org/2014/01/08/social-media-update-2013/social-media-sites-2012-2013/ 80% 60% 40% 20% 0% 67% Facebook LinkedIn Pinterest Twitter Instagram
- 23. Twitter Users All internet users 19% Men 22% Women 15% 18—29 35% 30—49 20% 50—64 11% 65+ 5% Less than $30,000 year 23% $30,000—$49,999 15% $50,000—$74,999 13% $75,000+ 21% http://www.pewinternet.org/files/2013/12/Twitter-demographics.png
- 24. Top Ten Twitter Accounts ■ KATY PERRY (@katyperry) 60,500,110 ■ Justin Bieber (@justinbieber) 57,160,002 ■ Barack Obama (@BarackObama) 50,227,496 ■ Taylor Swift (@taylorswift13) 47,303,806 ■ YouTube (@YouTube) 46,708,622 ■ Lady Gaga (@ladygaga) 42,870,715 ■ Britney Spears (@britneyspears) 39,650,239 ■ Rihanna (@rihanna) 38,138,118 ■ Justin Timberlake (@jtimberlake) 37,955,654 ■ Instagram (@instagram) 36,22,1632 http://www.socialbakers.com/twitter/
- 25. Top Ten Media Accounts ■ YouTube (@YouTube) 46,708,622 ■ Instagram (@instagram) 36,221,632 ■ Twitter (@twitter) 33,53,3461 ■ CNN Breaking News (@cnnbrk) 21,118,952 ■ CNN (@CNN) 14,900,899 ■ The New York Times (@nytimes) 14,110,501 ■ Twitter en español (@twitter_es) 14,015,658 ■ Facebook (@facebook) 13,902,519 ■ ESPN (@espn) 13,317,918 ■ BBC Breaking News (@BBCBreaking) 12,299,494 http://www.socialbakers.com/twitter/
- 26. TWITTER IS...
- 27. MANY CHOICES
- 28. BROADCASTING
- 29. BROADCASTING
- 30. BROADCASTING
- 33. Why to Not Use Twitter
- 34. ■ It takes too long ■ I don’t have anything to say ■ I’m boring ■ My company won’t let me ■ It’s just a waste of time ■ I can’t measure results Why People Don’t Use Twitter
- 41. THE PROCESS
- 42. LISTEN
- 43. FOLLOW
- 44. CURATE
- 45. TRY TO HELP
- 46. ORIGINAL CONTENT
- 47. How Often and What to Post
- 48. How Often Should I Post? ■ Search engines index blogs that have regularly scheduled posts. ■ Post on the same day of the week. ■ Pick a schedule: ■ 1 x per week (Tuesday OR Wednesday OR Thursday) ■ 3 x per week (Monday/Wednesday/Friday) ■ 5 x or 7 x per week (Daily or Weekdays)
- 51. Images for Your Posts ■ People are far more likely to read a post with an image than without ■ Include at least one image ■ Don’t borrow images or content from other blogs or online content ■ Use images in public domain (Government, Wikipedia Commons, Flickr) or your own images ■ Use stock sites like iStockphoto, Fotolia, Dollar Photo Club
- 54. ■ People scan; don’t read word-for-word ■ Put the important info first ■ Use headlines and subheads ■ Use bullets and boldface (no underline) ■ Boldface important terms “keywords” ■ Use links & images How to Write for Social Media
- 55. ■ Post updates whenever you add new blog post about app ■ Post quick tips related to your industry ■ Ask provocative/open-ended questions ■ Share good news and accomplishments ■ Engage others and comment Good Posting Habits
- 57. NEEDY
- 58. FULL OF IT
- 59. FIGHTER
- 60. UNTRUSTWORTHY
- 61. MANIPULATING
- 62. SHARING
- 63. IT’S ALL ABOUT CONTENT
- 64. Advice on Tweeting Just what should you say?
- 65. What You Can Do On Twitter? ■ Limited to 140 characters ■ You can insert links to any content ■ Photos with helper services ■ Audio and video also available
- 66. ■ Post updates whenever you add new blog post ■ Post quick tips related to your content ■ Ask provocative/open-ended questions ■ Share good news and accomplishments ■ Include links to useful articles relevant to your interests ■ Engage others and comment Good Posting Habits
- 67. Some Special Language ■ Use hashtags # to indicate the subject of your tweet ■ hashtags.org – directory to tags ■ Use @ to indicate the person you are tweeting ■ @rhedpixel to talk to me ■ Re-Tweet something you want to share ■ Start tweet with RT ■ Consider official Retweet function
- 69. ■ Who do you want to meet? ■ What characterizes your niche? ■ Follow people who are in that niche ■ Next... follow their followers (they will often follow you back) Use Twitter to Build a Following
- 72. PEOPLE YOU’LL MEET ONLINE
- 73. TARGET AUDIENCE
- 74. THOUGHT LEADERS
- 75. JEDI MASTERS
- 76. CLOWNS
- 77. TROLLS
- 78. Crowd Sourcing An Exercise in Twitter
- 84. USEFUL TOOLS
- 96. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
- 100. Mastering Twitter… Getting Results from 140 Characters Richard Harrington | RHED Pixel plus.google.com/ +RichardHarrington facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington twitter.com/ rhedpixel