Loughborough university publishing skills slides april 2012
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The document provides an overview of the publishing industry, detailing its various sectors, employment statistics, and skills needed for careers within it. It highlights challenges such as skills gaps, competition, and the impact of digitalization. The report also includes demographic data and recruitment trends, stressing the importance of diverse skills for success in publishing.
Loughborough university publishing skills slides april 2012
- 1. All You Need to Know for a Career in Publishing @sashers Suzanne Kavanagh Partnership Manager, Creative Skillset
- 2. What is Publishing? • Books • Directories, databases & information services • Journals • Magazines and business media • Newspapers and news agencies
- 4. The Bigger Picture Growing consumption of digital products Proliferation of (low cost) substitutes Increased competition Shifting dynamics in sales and marketing Growing importance of digital platforms Pricing and margin pressures Rights complexities
- 5. Why skills matter Platform neutral publishing = multi-platform content and traditional ‘craft’ skills API & App Audio planning, Brand Design & Video planning, Non-linear Commissioning development, web production & management storyboard production & narrative IP & Copyright optimisation editing cross platform editing Interactive Radio Advertising Gaming Publishing Animation TV media
- 6. Publishing in numbers • 11,600 companies • 88% employers <10 staff; 2% 100+ staff • 194,650 people working in the industry • 36% based in London; 14% in south east • 28% managers & senior officials • 67% >35 years old
- 7. Employment by location Publishing Employment across the UK North East, 4200, Wales, 3300, 2% 2% North West, Scotland, 11500, Wales 11000, 6% 6% Scotland The East, 19100, Northern Ireland, Northern Ireland 11% 1200, 1% London Yorks & Humber, South East 7800, 4% South West London, 63900, West Midlands East Midlands, 36% East Midlands 7600, 4% Yorks & Humber The East West Midlands, 8100, 5% North West North East South West, South East, 17900, 10% 22700, 13% Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
- 8. Number of companies Regional distribution of Publishing employers North East, 180, North West, 810, 2% 7% Northern Ireland, Scotland, 580, 155, 1% 5% Yorkshire & Wales, 320, 3% Humber, 555, 5% East Midlands, 580, 5% South West, 1090, 9% West Midlands, 670, 6% South East, 2220, 19% London, 3180, East, 1240, 11% 27% Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
- 9. Demographics Diversity & Equality of Publishing Workforce 50 45 40 35 30 2007 25 2010 20 15 10 5 0 % Female % BAME % Disability Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
- 10. Pub Quiz 1. Who won the Man Booker Prize for fiction in 2011? 2. Name as many e-book readers as you can 3. Which iBook was given away free with every iPad when it originally launched? 4. What do SEO and SEM stand for? 5. What is ABC? 6. Name the top Women’s Weekly magazine by number of copies sold in July-Dec 2011? 7. What does DRM stand for? 8. Name three academic journal publishing companies 9. What do Thomson Reuters and Press Association have in common?
- 11. GETTING IN
- 12. Recruitment • 21% from Creative Media industries • 43% outside Creative Media industries • 37% direct from education • 13% had current vacancies • 36% of these were hard to fill • 51% graduates – 70% in books • 35% has done unpaid work experience
- 13. Publishing Studies Entrants Number of Publishing Studies Students in the UK 2500 2000 1500 Total HE students FT UGs 1000 FT PGs PT UGs 500 PT PGs 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 / / / / / / / / / / -500 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 Source: Higher Education Statistics Agency
- 14. Recruitment Vacancies: 13% had current vacancies 36% of these hard to fill Occupations that are hard to fill: Distribution, sales and marketing – 63% Art and design – 28% Technical development – 26% Business management in particular for books (20%) and newspapers (22%) Editorial, journalism and sport for newspapers (29%) Production for books (20%)
- 15. Skills Shortages: New Entrants 1. Sales and Marketing (31%) 2. Creative Talent (21%) 3. Skills Using Software Packages (17%) 4. Multi-Skilling (16%) 5. = Leadership and Management (13%) = Finance (13%)
- 16. Work Placements • 19% offered Graduate Internships • 50% offered Work Placements or Experience • 74% via personal contacts • 49% through schools • 40% through universities
- 17. GETTING ON
- 18. Skills Gaps 28% of employers report skills gaps Most commonly reported in occupations: 1. Distribution, sales and marketing – 24% 2. Business management – 24% 3. Strategic management – 19% 4. Art and design – 17% 5. Production – 16% 6. Editorial, journalism and sport – 14% (newspapers – 59%, journals & periodicals – 23%)
- 19. Consequences of skills gaps 28% of employers report skills gaps Consequences include: • 75% delay products • 49% lose business • 48% outsource work • 48% increase costs • 35% difficulty meeting quality standards
- 20. What are the skills gaps? Sales & Leadership & Finance Marketing Management Develop content Technical Skills for multiple Business Skills platforms Skills Using Multi-skilling Creative Talent Software Packages
- 21. Help Publishing National Occupational Standards http://www.creativeskillset.org/standards/ Information on the publishing industry http://www.creativeskillset.org/publishing/ Publishing careers information http://www.creativeskillset.org/publishing/careers/ Careers helpline http://www.creativeskillset.org/careers/ Skillset course search http://www.courses.creativeskillset.org/ Skillset work placement guidelines http://www.creativeskillset.org/companies/your_staff/placements/
- 23. Say hello Suzanne Kavanagh suzannek@creativeskillset.org @SkillsetSSC @sashers Slideshare: www.slideshare.net/sashers www.creativeskillset.org/publishing www.blog.creativeskillset.org
- 24. Pub Quiz 1. Who won the Man Booker Prize for fiction in 2011? 2. Name as many e-book readers as you can 3. Which iBook was given away free with every iPad when it originally launched? 4. What do SEO and SEM stand for? 5. What is ABC? 6. Name the top Women’s Weekly magazine by number of copies sold in July-Dec 2011? 7. What does DRM stand for? 8. Name three academic journal publishing companies 9. What do Thomson Reuters and Press Association have in common?
- 25. Future Skills Gaps Publishing of Book Publishing of Journals & Other Total Publishing Publishing Newspapers Periodicals Publishing Sales and Marketing skills 34% 37% 29% 34% 41% 39% Skills in using software packages 29% 32% 37% 34% 18% 36% Don't know 33% 30% 26% 44% 35% 29% Skills to develop content for multiple platforms 19% 21% 22% 17% 15% 24% Technical skills 25% 21% 21% 20% 22% 21% Multi-skilling 24% 21% 22% 19% 21% 20% Business skills 19% 18% 15% 7% 15% 24% Leadership and Management skills 22% 17% 15% 19% 21% 16% Creative talent 18% 17% 18% 16% 17% 15% Finance skills 15% 14% 11% 8% 10% 18% Other 14% 12% 13% 7% 10% 13% Production skills 11% 11% 16% 9% 11% 8% Set or Crafts skills 7% 3% 7% 4% 2% 0% Basic skills (Numeracy, Literacy, basic IT) 1% 2% 2% 0% *% 3% All skills 1% 1% *% 3% 1% 0% Welsh language skills 1% *% *% *% 1% 0% Soft skills / People skills e.g. Communication and Teamwork 1% 0% 0% 0% 0% 0% General common sense / professionalism inc. Attitude etc. *% 0% 0% 0% 0% 0% Source: Skillset (2010) Creative Media Employer Survey
Editor's Notes
- #11: Julian Barnes / The Sense of an EndingKindle / Nook / Cybook / eGriver / Agebook / Elonex / BeBook / eDGe / FnacBook / eSlick / WISEreader / COOL-ER / iPapyrus / iRex Digital Reader / Iriver Story / italica GmbH Paperback / JinkeHanlin / Kobo / Kogan / eClicto / Notionlink Adam / Boox / Pocketbook / Samsung Papyrus / Sony Reader / Sony Librie / Alex eReader / Stereo International ES600 / Cruz Tablet / Cruz Reader (Source: wikipedia)Winnie the Pooh by A A MilneSearch Engine Optimisation & Search Engine MarketingAudit Bureau of Circulation – magazine and newspaper circulated figures in print & onlineTake a Break (total net circulation of 803,555)Digital Rights Management OUP, Palagrave Macmillan, Sage, CUP etcetc (SK can advise) They are both news agencies and information services to the media industries
- #25: Julian Barnes / The Sense of an EndingKindle / Nook / Cybook / eGriver / Agebook / Elonex / BeBook / eDGe / FnacBook / eSlick / WISEreader / COOL-ER / iPapyrus / iRex Digital Reader / Iriver Story / italica GmbH Paperback / JinkeHanlin / Kobo / Kogan / eClicto / Notionlink Adam / Boox / Pocketbook / Samsung Papyrus / Sony Reader / Sony Librie / Alex eReader / Stereo International ES600 / Cruz Tablet / Cruz Reader (Source: wikipedia)Winnie the Pooh by A A MilneSearch Engine Optimisation & Search Engine MarketingAudit Bureau of Circulation – magazine and newspaper circulated figures in print & onlineTake a Break (total net circulation of 803,555)Digital Rights Management OUP, Palagrave Macmillan, Sage, CUP etcetc (SK can advise) They are both news agencies and information services to the media industries