Twitter Search for Power Users
Download as PPTX, PDF25 likes4,904 views
The document discusses strategies for leveraging Twitter for brand monitoring, customer engagement, journalism, and content discovery. It suggests using specific search techniques and keywords to capture relevant conversations and opportunities, along with ideas for creating content from trending topics and user questions. Additionally, it emphasizes the importance of speed in responding to breaking news and participating in contests.
Twitter Search for Power Users
- 1. FOR POWER USERS #TechPhx @scottcowley
- 2. Scott Cowley •PhD student (ASU) •Digital marketing researcher •SEO consultant scottcowley.com @scottcowley linkedin.com/in/scottcowley contact: swcowley@gmail.com
- 3. Samsung borrows tweets from the iPhone 5 line
- 5. Twitter Search kills Google: Current events Humor Local Events Trends People
- 6. What people are writing about vs What people are talking about
- 7. Twitter Search = Credibility
- 8. Link
- 9. Tweetdeck = Real-time updating columns http://bit.ly/oldtd
- 10. Strategic Brand Monitoring Goal: Capture any conversations about our company or products. Remember misspellings (look at your website analytics for ideas) Use minus signs to filter out noise, irrelevancy, and retweets Create a dedicated column for questions people are asking about your brand zagg OR zaggdaily OR invisibleshield OR invisishield –warbyparker –RT zagg OR zaggdaily ? Mcdonalds near:tempe within:15mi
- 11. Customer Opportunities Goal: Capture all opportunities for business. “Can anyone recommend a Literal “Just chipped Categorical a tooth. :(” good dentist?” near:tempe within:15mi dentist? near:tempe within:15mi chipped tooth OR toothache OR “new in town” OR “just moved here”
- 12. Journalism Goal: Be first to hear accurate news. Anticipate breaking news by keyword(s) Anticipate breaking news by person or website Anticipate “reactionary words” used by normal people loughner sentenced years near:tucson within:30mi “acquired by” million techcrunch.com –rt “this is huge” filter:links
- 13. Fact: Some breaking news is a little more “breaking” than others. (Aggregate the “newsbreakers”) from:@breakingnews OR from:@cnnbrk OR from:@wsjbreakingnews OR from:@bbcnews_ticker
- 14. Follow local Newsbreakers near:phoenix within:15mi petraeus Lucasfilm disney near:phoenix within:15mi (niche-specific)
- 15. Photos Goal: Find the best photos for stories haboob near:tempe within:15mi yfrog.com OR twitpic.com OR pic.twitter.com OR lockerz.com OR instagr.am
- 16. Consumption Goal: Be the first to find cool content. What do people tweet when they find the coolest content? Filter down by content type using destination URLs (images vs video) “posted today” OR “posted yesterday” amazing OR hilarious youtube.com
- 17. Creation Use Top Tweets for content creation ideas (especially in “boring” industries)
- 18. Blogging Search for great questions by keyword Search for guest blogging opportunities iphone 5 ? –filter:links “looking for writers” OR “accepting guest bloggers”
- 19. Contests Don’t look for contests you can’t win. Think low competition. Think local. Think multiple prizes. near:phoenix within:15mi contest OR giveaway Wordpress.com OR blogger.com “low entries” “DM us your address” OR “DM me your address” OR “weekly contest”
- 20. Or just play dirty. “first person to reply” OR “people to tweet” OR “first person to tweet” "first 5 people to" OR "first 10 people to" OR "first five people to" OR "first ten people to“ “first correct answer wins” Downsides: Requires speed and a “shoot first” mentality Winning contests you don’t qualify for Winning things you don’t want
- 21. Link
- 22. Link
- 23. Link
- 24. Scott Cowley •PhD student (ASU) •Digital marketing researcher •SEO consultant scottcowley.com @scottcowley linkedin.com/in/scottcowley contact: swcowley@gmail.com