The Power of Visual Content: 3 Types to Implement Today
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The document discusses the importance of visual content in engaging audiences, highlighting infographics, videos, and creative imagery as effective tools. It provides a case study on the New Orleans Tourism Marketing Corporation, showcasing successful audience engagement through shared content. Key tips include leveraging infographics, utilizing appealing visuals, and investing in promoted content for greater reach.
The Power of Visual Content: 3 Types to Implement Today
- 1. THE POWER OF VISUAL CONTENT: 3 TYPES TO IMPLEMENT TODAY Digital Dealer Conference & Exposition Search Influence @w2scott WILL SCOTT
- 2. @w2scott / @searchinfluence / #DD18 LET’S GET VISUAL
- 3. @w2scott / @searchinfluence / #DD18 INFOGRAPHICS FTW!
- 4. @w2scott / @searchinfluence / #DD18
- 5. @w2scott / @searchinfluence / #DD18 COMPLEX SIMPLE
- 6. @w2scott / @searchinfluence / #DD18 SO WHAT MAKESA GOOD INFOGRAPHIC?
- 9. AN ELEMENT OF USEFULNESS @w2scott / @searchinfluence / #DD18
- 10. CASE STUDY: NEW ORLEANS TOURISM MARKETING CORPORATION @w2scott / @searchinfluence / #DD18 • WEBSITE VISITORS SPENDING MORE TIME ON WEBSITE • SHARED MORE THAN 700 TIMES ON FACEBOOK & TWITTER • RECEIVED MORE THAN 6,000 VIEWS IN FIRST WEEK
- 11. THE SEXY CAR PHOTO @searchinfluence @w2scott #DD18
- 12. @w2scott / @searchinfluence / #DD18 998 PINS 191 LIKES
- 13. 58 LIKES 1 SHARE 6 COMMENTS @w2scott / @searchinfluence / #DD18
- 14. @w2scott / @searchinfluence / #DD18 GET CREATIVE
- 15. MILEAGE FAMILY @w2scott / @searchinfluence / #DD18
- 16. OTHER CREATIVE IDEAS @w2scott / @searchinfluence / #DD18
- 17. @w2scott / @searchinfluence / #DD18 VIDEO KILLED THE RADIO STAR
- 18. @w2scott / @searchinfluence / #DD18 47% GROWTH IN ONLINE VIDEO
- 19. @w2scott / @searchinfluence / #DD18 THE WALK AROUND 108,595 VIEWS
- 20. @w2scott / @searchinfluence / #DD18 8,332 VIEWS
- 21. JUST PLAIN FUN 6,452 VIEWS @w2scott / @searchinfluence / #DD18
- 22. @w2scott / @searchinfluence / #DD18 OPTIMIZE VIDEOS ON YOUTUBE • YOUTUBE VIDEO TITLES SHOW UP IN SEARCH RESULTS • THE VIDEO DESCRIPTION ACTS AS THE META-DESCRIPTION, SUMMARIZING THE VIDEO IN A KEYWORD-RICH WAY • TAGS ARE KEYWORDS THAT ALLOW THE VIDEO TO BE MORE SEARCHABLE
- 23. @w2scott / @searchinfluence / #DD18 MAKE YOUR CONTENT STICKY
- 25. YES, WE’RE EVEN USING SOCIAL MEDIA IN THE BATHROOM @w2scott / @searchinfluence / #DD18
- 26. VISUAL CONTENT GETS DISTRACTED PEOPLE TALKING @w2scott / @searchinfluence / #DD18 419 LIKES 36 COMMENTS 143 SHARES
- 27. @w2scott / @searchinfluence / #DD18 PAY TO PLAY
- 28. PROMOTED CONTENT GETS YOUR MESSAGE IN FRONT OF YOUR AUDIENCE @w2scott / @searchinfluence / #DD18 5,480 PAID REACH 387 LIKES 26 COMMENTS 18 SHARES
- 29. @w2scott / @searchinfluence / #DD18 6,244 PAID REACH 284 LIKES 6 COMMENTS 30 SHARES
- 30. IN THE MARKET FOR A NEW CAR? WE KNOW WHAT YOU LIKE @w2scott / @searchinfluence / #DD18
- 31. TIPS TO REMEMBER: • INFOGRAPHICS CAN ENGAGE CUSTOMERS • LEVERAGE THOSE SEXY CAR PHOTOS • JUMP ON THE VIDEO TREND • CUT THROUGH THE DISTRACTION • PAY TO PLAY @w2scott / @searchinfluence / #DD18
- 32. THANK YOU!WILL SCOTT Digital Dealer Conference & Exposition Search Influence @w2scott