If It Ain’t Broke Do (Not) Fix:Using Unique Business models to Manage Change in a Changing Environment

This document discusses using unique business models to manage change in a changing environment. It begins by noting that while the saying "if it ain't broke don't fix it" is popular, organizations must change with their environment or become obsolete. Everything from economies to technology is constantly changing. The document then argues that change can be adopted or orchestrated through unique business models that create new value for customers. It provides examples of both international and local companies that established unique business models, like Red Pepper newspaper exploiting sex to drive sales. Finally, it claims entrepreneurial management with creativity, innovation, and a desire for change are needed to develop new business models and ensure organizations survive in a changing world.