Av script (Ident)
- 1. IDENT 1: MEDIA OSCARS IDENT 2: FASHION SHOWDANCE VIDEO TITLES / EFFECTS DURATION (20 secs) Model standsin frontof a greenscreen,wearingapurple dress,ina pose while acamera man standsopposite her,with camera inhand. Black andwhite colourscheme withthe exceptionof the purple dress. (Long/establishing shot) 1 Model strikesapose. (Midshot) 2 Cameraflashesasthe camera man snapsa picture. Flashof the cameramakes entire screenflash.(Close up) 1 The coloursbeginto expand Image will slowlyturntocolour, makingitsway throughthe thingsaroundit. (Long shot) 5 The dresslightsup Purple glow aroundthe dressin particular. (Midshot) 2 Variousaspectsof the room come alive. Animationmovingonscreen. (Longshot) 5 Everythingcomestocolour includingthe cameraman Image completelychangesto colour. (Midshot) 2 Cameraman continuestaking photographs CTK logoand ‘Up next’bumper comeson screen.Dolly’soutto a longshot. 2 VIDEO TITLES / EFFECTS DURATION (20 secs) A runwayison screenbutthe lightsare off. Grey scale isused. (Long/establishingshot) 1 Talentwithpurple outfitwalks on screen. Grey scale withexceptionof the maintalentthat hasa purple outfit.(Mid-shot) 3 More people followbehind them. Everyone else remainsingrey scale.(Longshot) 1 Theybegintodance,with talentinpurple,leading. Variousshots(followingthe action.) 5 Coloursbegintoexpand Coloursslowlyerupt through the differentaspectsof the scene. 2 Outfitlightsup The main outfithasa glow aroundit. 1 Crowdbegintocome alive. (Variousshots) 3 Everyone comestocolour The entire picture comesto colour. 3 Talentcontinuestodance. CTK logoand ‘Up next’bumper comeson screen.Dolly’soutto a longshot. 1
- 2. IDENT 3: FOOTBALL(SPORT) IDENT 4: ART EXPEDITION VIDEO TITLES / EFFECTS DURATION (20 secs) Talentismakingfinishing touches/stroke ona painting of a peacockshe is drawing. Black andwhite /grey scale withmaybe an exceptionon the othercoloursof the peacock.(Longshot) 4 Talentgrabs a purple pencil Pencil will be incolour(Close up) 1 She drawsthe purple of the peacock (Close up) Coloursruboff on the picture. 5 Roomlightsup andthings come alive aroundher. Colourbeginstospread.(Long shot.) 5 Everythingcomestocolour Colour.(Variousshots) 3 Purple onthe paintingbegins to glow. Glowon the purple of the picture.CTKlogoand ‘Up next’ bumpercomesonscreen. Dolly’soutto a longshot. 2 VIDEO TITLES / EFFECTS DURATION (20 secs) Goalkeepergetsinto‘ready position.’ Long/establishingshot.Black and white scale. 3 Playerdribblesdown the field, a purple ball. Variousshotsandangles. 3 Playergetsreadyto shootthe ball. Close up. 2 Ball glows. Glowingsurroundingthe ball. 2 Playerkicksthe ball intothe goal. Ball moves,still the onlylit thing. 3 Coloursbeginexpanding. 2 Playerjumpsinthe air to celebrate. Mid shot. 3 Everythingcomestocolours. CTK logoand ‘Up next’bumper comeson screen.Dolly’soutto a longshot. 2