An Enterprise 2.0 case study
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Digwww is a grassroots discussion group focused on web technologies and culture, founded in July 2006 by a passionate group at a UK-based global company. It has evolved into a platform for workshops and seminars, contributing to the emergence of Enterprise 2.0 concepts, while achieving significant online engagement through blogs and podcasts. The initiative showcases collaboration and innovation within the company, evidenced by substantial web traffic and successful events like e2 week.
An Enterprise 2.0 case study
- 2. ..Q&A First up a…
- 3. 1
- 4. What is DIGWWW?
- 5. A Discussion Group about the World Wide Web
- 6. 2
- 7. Who?
- 8. A group of people passionate about the web, collaboration & innovation
- 9. Started in the UK at a global blue chip company
- 10. 3
- 12. We discuss web technologies & culture, their impact to work, society & the company
- 13. More specifically… Web 2.0
- 14. 4
- 15. Anything else to know?
- 16. This is not our job..
- 17. … we do this in spare cycles & lunch hours
- 18. … because we are passionate about this stuff
- 19. History
- 20. 12 th July 2006
- 21. The first DIGWWW session
- 22. The Topic?
- 23. The Rise of Blogging
- 24. Approx 10 people in attendance
- 25. Blogs were discussed in general So was the blog ‘scene’ within the company
- 26. Opportunities were explored and a blog platform identified
- 27. Subsequent discussions took place every 2 weeks
- 28. August 2006
- 29. Following on from the first meeting…
- 30. The first dedicated internal blog was launched…
- 31. On an open source flexible platform… Drupal
- 32. digwww.***.com A community blog for all things www and web2.0 related
- 33. Today the same blog has a global audience, 45,000 hits a month and receives contributions from a diverse user base.
- 34. Before long, a number of other blogs started to appear…
- 35. … all inspired by DIGWWW
- 36. September 2006
- 37. An idea was put forward at a DIGWWW meeting….
- 38. … hold a week of web 2.0 related workshops and seminars
- 39. At the same time a new term emerged, for web 2.0 within the enterprise…
- 40. Enterprise 2.0 aka E2
- 41. … thus was born the concept of E2 week
- 42. … & e2.***.com
- 43. November 2006
- 44. November 2006 e2 week Nov 13 - 17
- 45. A week of events
- 46. Showcasing Enterprise 2.0 technologies…
- 48. promoting what we already have within the company…
- 49. Speaker: Dr James Bellini The Future of Blogging within the company MASHUPS WIKIFEVER Speaker: Bill Thompson E2 Blogathon PODCASTS Wikipedia Blogs wikis
- 51. All sessions were podcast and made available for immediate download.
- 52. Local event. Global audience.
- 53. Thought leaders from across the org participated in our Blogathon.
- 54. An opportunity to be heard for many
- 55. it was also at e2 week we met…
- 57. Bill Thompson Nice guy BBC journalist “ tame geek” Technology critic
- 58. He thought we were interesting (?) so has been back a few times to participate in DIGWWW meetings.
- 59. Was e2 week a success?
- 60. 150 blog posts
- 61. 324 comments
- 62. 298,597 hits to date on e2.***.com
- 65. December 2006
- 66. Conference Reports was launched
- 68. An open system for anyone in the company to post conference reports
- 69. We wanted to get the most out of the $$$ we spend sending people to conferences
- 70. Now we have a platform to share your conference knowledge with the rest of the company
- 71. RSS enabled
- 72. Blogging enabled
- 76. January 2007
- 77. DIGWWW started looking at Social Bookmarking
- 78. that’s tagging content, and making it available online
- 79. open source and paid for systems were identified…
- 80. more on this later…
- 81. February 2007
- 82. News travels fast and far…
- 83. ..and Simon Revell is asked to address an audience of business leaders in Vienna
- 84. the topic
- 85. Web 2.0 within the firewall
- 86. the response?
- 88. Pretty good!
- 89. We learnt we were ahead of the curve in the evaluation and adoption of web2.0 / enterprise 2.0
- 90. Which is thanks in part to DIGWWW
- 92. Attensa RSS plugin for Outlook
- 93. An RSS reader discovered by DIGWWW…
- 94. Is rolled out via the helpdesk
- 95. … so now anyone within the company can subscribe to RSS feeds via their inbox
- 96. March 2007
- 97. A broom cupboard in Sandwich was converted to a community podcast studio.
- 98. An old room… with older kit…
- 99. A perfect setting for some free innovation! podcasting!
- 100. Now anyone can create a podcast
- 101. Also in March…
- 102. Ben Gardner spoke at the IPI-ConfEX conference…
- 103. He told them about some of the DIGWWW work
- 104. and demoed some of the tools we use, including…
- 105. W.O.S aka web server on a stick
- 106. DIGWWW use it for safely evaluating new web2.0 tools
- 107. the response?
- 108. Once again we were told how ahead of the pack we were in comparison to other companies
- 109. April 2007
- 110. Another request to speak……..
- 111. This time for Scott Gavin & Simon Revell
- 112. To address the British Computer Society… … at Canterbury University
- 113. The topic
- 114. Web 2.0 & Enterprise 2.0
- 115. It was at this talk the world began to…
- 116. meet Charlie
- 117. Telling the story of how enterprise 2.0 is changing the way we work ….
- 118. the response?
- 119. a fantastic response from the BCS & the University…
- 120. plus Scott’s ‘Meet Charlie’ has been viewed by 20,000 people around the world
- 121. … and Scott ( with Charlie ) is now being referenced as an industry expert!
- 122. all this from DIGWWW beginnings…
- 123. May 2007
- 125. DIGWWW is launching…
- 126. tags.***.com
- 128. an invite only beta
- 129. user groups will take up social bookmarking for the first time
- 131. … the potential for transforming info sharing and retention
- 132. June 2007
- 133. DIGWWW starts planning for an Enterprise 2.0 week in the U.S…
- 134. Securing a slot at the iLearn week…
- 135. Advising group x on e2 and its state at the company…
- 136. Talking to Group A…
- 138. The freedom of information topic was started…
- 139. challenging the way we store & access our information
- 140. Topics
- 141. DIGWWW has discussed and explored the following topics
- 142. RSS
- 143. Mash Ups
- 144. Tagging
- 145. Widgets
- 146. Blogs
- 147. Wikis
- 148. Culture
- 149. Numbers
- 150. Remember those sites we mentioned?
- 152. Some Statistics
- 153. Conference Reports launched December 2006
- 154. 93,438 hits
- 155. e2 launched November 2006
- 156. 298,597 hits
- 157. digwww launched August 2006
- 158. 373,434 hits
- 159. Annual DIGWWW Budget ?
- 160. $0.00
- 161. Thoughts
- 162. It started with a..
- 163. Outlook meeting invite to some UK folk 12 July 2006
- 164. It’s fuelled by…
- 165. the desire to connect & collaborate
- 166. passion
- 167. innovation
- 168. and
- 169. anyone who wants to take part
- 170. Happy 1 st Birthday DIGWWW
- 171. Slides by: Scott Gavin
- 172. The End…