01 Sun Tzu Overview And Key Factors
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The document introduces Chapter 1 of Sun Tzu's 'The Art of War', focusing on strategic elements such as leadership qualities, the competitive environment, and methods of analysis and attack. It emphasizes the importance of understanding both oneself and one's competitors, along with the role of deception and surprise in gaining a competitive advantage. Key themes include the significance of time, place, and unity in strategic success.
01 Sun Tzu Overview And Key Factors
- 1. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: The Key Elements of Sun Tzu The Science of Strategy Institute
- 2. Be prepared… … to be surprised
- 6. Five Components that Comprise your Position
- 8. HEAVEN EARTH CHANGE TIME CLIMATE GROUND TERRAIN FIGHT OVER PLACE MARKETPLACE BUSINESS CLIMATE
- 10. The Goal or Mission
- 13. Focus and Unity
- 14. METHODS LEADER GROUND CLIMATE PHILOSOPHY Place WHERE Earth Heaven WHEN Change Skills HOW Processes Character WHO Commander Mission WHY
- 15. WHY We climb the mountain WHERE we climb WHEN we climb WHO climbs and their character HOW we climb and our skills
- 18. Heaven and Earth
- 21. TIME beyond our control We do not control trends over time. We can only see them. These include peoples emotions, attitudes, and feelings.
- 23. PLACE what we fight over Where we fight the “mind share” of customers
- 25. K2? Everest?
- 27. Center PLACE TIME FOCUS
- 30. LEADER The success of the competitive unit depends on five qualities in its leader...
- 33. METHODS LEADER TRUSTWORTHY STRICT
- 35. METHODS
- 36. METHODS CLIMATE PROCEDURES PROCESSES SYSTEMS
- 38. METHODS LEADER LEARNING SUPPORT
- 40. METHODS LEADER PHILOSOPHY UNITY
- 41. The Four Skills of Strategy Listen Aim Move Claim
- 42. AIM MOVE LISTEN CLAIM
- 43. LISTEN LISTEN
- 44. AIM AIM
- 45. MOVE MOVE
- 46. CLAIM CLAIM
- 47. LISTEN CLAIM AIM MOVE
- 48. LISTEN CLAIM MOVE AIM
- 49. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: Analysis and Attack The Science of Strategy Institute
- 50. Positions are not good or bad except in comparison to others KNOW MYSELF KNOW MY ENEMY
- 53. Has knowledge of what and where Knows when to move or hold LISTEN AIM
- 54. Changes are in their favor They can move more freely WHEN CLIMATE FAVORS COMPETITOR
- 55. CLAIM MOVE AIM LISTEN
- 56. ATTACK A MOVE to new GROUND MOVE
- 57. $$$$$ MOVE $$$$$
- 58. Source of WEALTH Source of COSTS
- 59. INCOME EXPENSE LISTEN CLAIM MOVE AIM
- 60. Competition must pay for itself.
- 61. Foiling a Competitors Advance SURPRISE DECEPTION BATTLE SIEGE
- 62. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM 4 Attacks
- 63. SURPRISE LISTEN CLAIM MOVE AIM
- 64. DECEPTION Prevent competitors from advancing LISTEN CLAIM MOVE AIM
- 65. Cause Competitors to make bad decisions DECEPTION AIM
- 66. LISTEN CLAIM MOVE AIM
- 67. Deception Is CHEAP for us MOVING is EXPENSIVE for our COMPETITOR DECEPTION MOVE AIM
- 68. Final thoughts on Analysis and Attack
- 69. INFORMATION PHYSICAL LISTEN CLAIM MOVE AIM
- 70. LISTEN CLAIM MOVE AIM
- 71. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM
- 73. But Wait, There’s More
- 74. Congratulations! We have covered about ½ of the first chapter of the “Art of War” The Science of Strategy Institute
Editor's Notes
- #2: Welcome to this presentation by the Science of Strategy Institute. I’m Allan Elder, a master trainer with the Science of Strategy Institute and I will be your guide throughout this program. This presentation is one of thirteen presentations on the Art of War .