System Center Datacenter Cloud Management Vision & Roadmap

Editor's Notes

• #2: Speaker: Datacenter SSP/TSP, AM, ATSLength of presentation: 60 min (approx.)Audience: ITDMSales cycle alignment: 10%-20%Desired outcome(s): Showcase our cloud computing strategyPosition Microsoft favorably against VMware in the private cloud conversationAccelerate EA renewal Outline: Frame problem and level set your audience on the cloudBuild credibility with Microsoft’s cloud journey and learningFrame the enterprise cloud conversation and our vision System Center in the datacenter: history and roadmap System Center 2012: Solution scenariosClose with reiterating our credibility and painting a glimpse of futureProduct capability roadmapFuture investment areasAppendix: System Center component descriptions
• #3: Transition from previous slideLet’s talk about some of the conversations that we’re hearing about in industry. Goal of this slideFrame the problem that we’re trying to solve. Key Messages to land Cloud imposing higher business expectations on IT even as they’re being squeezed on operational budget and regulatory complianceIT faces risks of obsolescence if they don’t deliver; concerns around losing jobs to the cloudTalking pointsAs I get out and I talk with all of you and I ask you what you think about the cloud, I often hear quotes like what you see up here: “What is the cloud? You know, is it just a set of fancy catchphrases that's kind of lacking technical backing? You know, I see opportunity in it, I hear.” I hear many of you say, “You know, these public cloud offerings, I see that as a way for many teams and organizations to kind of go around IT.” I hear from many of you angst: “How does it impact my job? How does it impact me personally? How does it impact my IT organization? “So, what I want to talk to you about is that I fundamentally believe that the cloud provides opportunity for you personally in your careers, and it certainly provides opportunity for you to advance and differentiate your businesses. We’ve been super focused on making the cloud approachable for all of you. And the typical way that Microsoft approaches a problem, how do we bring this to market in a way that simplifies the concept, simplifies how you use it, simplify how you deploy it? And I think what you're going to see throughout this conversation is what we've done is make the cloud very, very approachable for you.
• #4: Transition from previous slideBefore we go any further, let’s level set on what we mean by the cloudGoal of this slideCover the promise of the cloud and what makes up a cloudKey Messages to landCloud Computing is a model, it’s not about locationThe promises are not new, per se, but something that we’ve been striving to achieve over the past many years. That said, the cloud computing model offers a phenomenal opportunity to realize dramatic improvements in agility and cost at an accelerated pace. Talking PointsI'm talking about the cloud, I want you to think about, I'm talking about a compute model, not a location. So, when I talk about the cloud, I'm not talking about necessarily the public cloud or the private cloud, I'm talking about the model that underlies wherever the cloud may be running. Now, there are a certain set of attributes and characteristics that are just fundamental and core to cloud computing. Things like the ability to offer a self-service experience so that the application or service owners can do real-time deployment of the services. It runs on a shared infrastructure, and a part of our job is to make sure that we're taking the fullest advantage of that shared infrastructure. Cloud computing, you know, builds applications that are able to dynamically expand and contract as the business needs. And then, finally, it's usage-based, meaning that you can track what's being used in terms of storage, compute, network, bill back, if you want to, and at least at a minimum, show back so that the service owners, the business units understand what the cost is of what they're consuming. These are the core attributes of the cloud.
• #5: Transition from previous slideLet’s now talk about Microsoft’s own cloud computing journey. Goal of this slideBuild credibility by showcasing Microsoft’s cloud journey. Key Messages to landMicrosoft is investing billions of $s building and operating cloud infrastructure at global scale; we’re at the cutting edge of datacenter and network standardization and innovation Microsoft is committed to bring our learning to your datacenters through our products and offeringsTalking Pointsin terms of what I think as you think about Microsoft and why would I go with Microsoft, as I think about how I want to utilize and consume the cloud, keep in mind -- and I'm going to go through this next couple of slides. We're bringing these learnings to a datacenter near you or to your datacenters, and it's all about enabling you to approach the cloud on your terms. Now, you know, Microsoft opened its first datacenter in 1989 and since then, you know, we've opened lots and lots of datacenters. We've spent billions and billions of dollars on this. You know, this is just a couple of the datacenters that we've opened. You know, we have over 200 services that run on this, services like Bing, Communicator, Windows Intune -- there are literally over 200 services that we run on top of all these datacenters. And it's fascinating, each one of these datacenters as we build it and as we put the services in there, we learn a little bit, and it's amazing, datacenters that we thought were world-class in terms of the cutting technology a year ago are now obsolete. I'm just going to point out a couple learnings here, and then I'm going to go through some more experiences with it. You know, in our Quincy, Washington, datacenter it's all powered by hydroelectric. Our Chicago datacenter has over 700,000 servers in that single datacenter. In San Antonio, we use all recycled water for the cooling. And one of the fascinating things about Dublin is that we built that, we realized we could use the ambient or outside air for the cooling, so we actually don't even use water for the cooling. So, making a lot of investments in how we actually leverage and do the right things for the environment is just amazing. Now, as we've built out these datacenters and we've built out these services that we deliver, we've always had two fundamental goals in mind. The first one is to deliver world-class services that delight our customer base, and second, to take that learning, permeate that through all of Microsoft, and then use that as the foundation for the software that we deliver to all of you to run in your datacenters.
• #6: Transition from previous slideThis continues Microsoft’s cloud computing journey. Goal of this slideBuild credibility by showcasing Microsoft’s cloud journey. Key Messages to landMicrosoft has achieved high levels of standardization in it’s own datacenters through it’s 15+ year journey. This has allowed us to realize dramatically high levels of agility and cost efficiencies for our 200+ cloud services. Microsoft is committed to bring our learning to your datacenters through our products and offeringsTalking points:What we're going to share with you over the next hour is the learnings that we've had from these 200 services that run in these datacenters around the world on hundreds of thousands of servers and how we've used that learning over the last four or five years, permeate it through the engineering organization, to deliver what I believe is the most simple, the most complete, and the most comprehensive cloud solution for all of you to use. Now, let's just spend a couple of minutes talking about what these core learnings are. So, I'm going to walk you through an example of how our datacenters look, and then over the next hour, we're going to walk through exactly how we've taken these principles and these concepts and implemented them in our software that we're delivering to you to help you build a private cloud. And from this point forward, the majority of my conversation after I go through these learnings is going to be focused on you building on private cloud and how to take in these learnings. So, the first thing is standardization. And I know all of you try, and you strive to be standardized in your datacenters, but in these cloud datacenters that we have at Microsoft, you know, I think about the only way to describe this is to say it's extreme standardization. And "extreme" is the right word. As we go out and we buy servers, we buy servers in tens of thousands at a time. You know, as we get our storage and our network, it's all the same. You can think about this in terms of things like, you know, Southwest Airlines talks about one of the reasons they can keep their costs so low is they buy one model of airplane. And so they have to stock less parts, and they have to have less expertise. It's very similar in our datacenters. We standardize to the extreme. The next thing is we understand that each of these services have unique requirements. Some need to be optimized for transactions. Some need to be optimized for storage; some for computation. So, each service is given a set of boundaries, a cloud, in which it's empowered to run, and then those service owners can configure and optimize that set of resources in terms of compute, storage and network that's optimized for the unique needs of that service. OK? So we actually enable the business to do what they need to do. Third, and this is a really important point, the applications are built with an understanding that failure happens. So, the applications are architected with an inherent understanding in the architecture the servers are going to go down, that disks are going to fail. And they're architected in a way where there's no dependence on a single server, the state of the application is separated from the operating system, so when something does happen, the service seamlessly moves that work to another disk, to another server, and it's all taken care of in the architecture of the application. And that's what I mean here when I talk about a cloud-style application. With this kind of standardization, we get a really rare opportunity, which is we get to re-imagine how we do processes. We automate the daylight out of everything through rhombic automation. And then we put rigorous change control in. Let me give you just a couple of examples of these re-imagined processes. When disks go down, you know, we don’t go out and replace the disk in this rack until that particular rack has kind of hit a point where 10, 15 percent of the storage is no longer functioning, then we dispatch somebody out to do it. When a server fails, we re-image that server remotely, and if it doesn't come up, we assume there's a hardware failure, and we go and replace the server. But it's all about understanding what we can do when you're trying to run at a scale when you have hundreds and hundreds or millions of servers and then using tools like Opalis, which, you know, today we're announcing the name of that product is System Center Orchestrator, to do your rhombic automation to have that rigorous ability, predictability to have things happen time after time in the right way in a predictable manner and take kind of the human error out. And then finally, because we've built all this, we have this architecture, the standardization and each service has their own face that they can own and play within — we give a full self-service experience so that the owners of the servicing, the owners of Bing, the owners of Communicator, the owners of Hotmail have full control within the constraints that they've been given by the team that manages the infrastructure in a self-service experience to do what is right for their particular service or their particular business. These are the learnings from the public cloud that we've been building for many, many, many years. And now what I want to go through is start walking you through how we've been delivering this, and it starts with what's available today.
• #7: Transition from previous slideLet’s talk about the transformation that's actually happening within IT. Goal of this slideFrames the enterprise cloud computing conversation by highlighting the evolution from traditional to cloud computing models. Define industry taxonomy around IaaS and PaaS. Talking Points: If you're in the infrastructure as a service layer (IaaS), you're thinking about your datacenter as a set of pooled resources (including compute, network and storage), not in terms of individual hosts or VMs When you're in the platform as a service layer (PaaS), you're talking about building applications which will then be delivered as a service – the platform providing all the required building blocks for your app. Think Windows Azure. If you're in the software as a service layer, you're thinking about end customer or end user applications.Between IaaS/PaaS/SaaS, we believe that there is a new category emerging in the marketplace called IT as a service, a transformational way in which customers are going to consume IT, delivering a completely new cost structure at a much higher level of business responsiveness.A couple of data points from internal Microsoft research: 41% of our customers are using services across on premise and public clouds80% of our customers over next 3 to 5 years will use hybrid models
• #8: Transition from previous slideSo what does this transformation mean to you (i.e. the enterprise)?Goal of this slideFrame the cloud computing opportunity for the enterprise and Microsoft’s cloud and datacenter management vision to address that opportunity. Key Points to landSpotlight the players in the IT as a Service conversation within the enterprise (call out the “app leader” and the “ops leader” in the room)Talk about their motivations and how they’re typically non-compatibleIT as a Service is the mental model around which the app leader and the ops leader come together as consumer and provider respectivelyTalk about how the System Center 2012 cloud and datacenter management vision uniquely addresses IT as a Service in the context of private and public cloud computing Talking Points (progressive builds) Cloud Computing is emerging as a major disruptive force in shaping the nature of business and IT conversations. Cloud Computing enables what we call “IT as a Service” which represents IT as being delivered to the business in a manner that’s agile & cost-effective while meeting the quality of service (QoS) parameters that the business has come to expect today. A cloud service demonstrates attributes like self-service, metered by use, elasticity and scalability. Now, any “as a Service” offering by definition has a “Service Provider” and “Service Consumer”. Simplistically speaking, service consumer is represented by business interests while service provider is represented by IT. These constituencies are incented around different KPIs – for e.g. a business/app owner would care about time to market, costs and ease of use, & simplicity whereas IT optimizes for security, compliance, process controls and availability. To align these interests, we need a mechanism to deliver the agility that the business needs while ensuring the operational efficiencies that IT cares about most. Enter IT as a Service. IT as a Service provides the framework for the service level based agreement between IT and the business stakeholders. Microsoft’s cloud and datacenter management vision is to deliver: Common Management experiences across private and public cloudsDeliverIT as a Service on your termswith flexible, management across your hybrid environmentsHow? With a set of integrated capabilities (see bottom row of the slide).
• #9: Transition from previous slideLet’s look at the history of System Center in the datacenter and connect the dots backward and forward, leading into the cloud era. Goal of this slideA look-back at System Center in the datacenter. Key Messages to landMicrosoft is not new to the Systems Management business. We’ve been around for 15+ years. So we understand your datacenter challenges and have the capability to solve them for you. Fastest growing STB business showing our customer’s trust on usSystem Center is a broad and deep portfolio of solutions that holistically covers your datacenter – from physical to virtual to cloud, from hardware to hypervisors to OS to applications.System Center is not only about Windows – we are committed to supporting your heterogeneous environments – be it hypervisors, management toolsets, cross-platform monitoring etc.Going forward, we’re increasingly investing for private and public cloud scenarios while carrying over our physical and virtual management goodness. Talking points17000 System Center Operations Manager enterprise customers (started as Microsoft Operations Manager or MOM)Significant usage of System Center Configuration Manager (or SMS as it was called earlier) for inventory, patching Recent acquisitions like Opalis & AVIcode further strengthen our portfolio
• #10: Transition from previous slideLet’s now look ahead at our roadmap.Goal of this slideRepresents System Center cloud and datacenter management roadmap, ranging from in-market to upcoming to futures. Talking pointsShowcase recent momentum – Opalis, AVIcode, release of Service Manager 2010 - relate these to in-market bullet points Majority focus of this deck is System Center 2012 releases, the slide highlights key investment areas in System Center 2012. We will drill down into each of these during this conversation in the next few slides. Highlight “future” vision, which is is to deliver “IT as a Service” across your private cloud, service provider clouds and Windows Azure.
• #11: Transition from previous slideAs discussed, let’s now double-click a little bit more on System Center 2012. Goal of this slideRepresents core messaging that differentiates us from VMwareKey Messages to landLand the 3 differentiated pillars mentioned aboveDepending upon customer’s unique situation, leverage the narrative below for maximum impactTalking PointsCloud Computing is emerging as a major disruptive force in shaping the nature of business and IT conversations. Cloud Computing enables what we call “IT as a Service” which represents IT as being delivered to the business in a manner that’s agile & cost-effective while meeting the quality of service (QoS) parameters that the business has come to expect today. A cloud service demonstrates attributes like self-service, metered by use, elasticity and scalability. Now, any “as a Service” offering by definition has a “Service Provider” and “Service Consumer”. Simplistically speaking, service consumer is represented by business interests while service provider is represented by IT. These constituencies are incented around different KPIs – for e.g. a business/app owner would care about time to market, costs and ease of use, & simplicity whereas IT optimizes for security, compliance, process controls and availability. To align these interests, we need a mechanism to deliver the agility that the business needs while ensuring the operational efficiencies that IT cares about most.  Enter System Center 2012.  System Center 2012 cloud and datacenter management solutions empower you with a common management toolset for your private and public cloud applications and services. System Center helps you confidently deliver IT as a Service for your business. For context, our target audience through this conversation is the CIO, Operations leader (CIO -1) & Applications leader (CIO -1). We characterize the Operations leader as our “Service Provider” and the Applications leader as our “Service Consumer”. Productive Infrastructure System Center 2012 cloud and datacenter management solutions helps you deliver agile and cost effective Infrastructure-as-a-Service (IaaS) today with what you already know and own. We also offer best-of-breed management for your business critical Microsoft server workloads (e.g. optimize performance, scale and data protection for Sharepoint, Exchange, SQL). Finally, we support your heterogeneous datacenter investments. Self-service infrastructure With System Center 2012 cloud and datacenter management solutions, you can create a private cloud today thus optimizing usage of your datacenter investments. You can pool & dynamically allocate your datacenter resources (i.e. compute, network, and storage) enabling a service catalog based self-service experience for your business, with appropriate role based identity and access (as enabled by Active Directory and the Virtual Machine Manager administrator console).  Process automation System Center 2012 cloud and datacenter management solutions offer IT process automation with orchestrated workflows across systems and tasks (with System Center Orchestrator). This enables you lower costs and improve datacenter service reliability. With System Center Service Manager, We also offer industry standard service management capabilities (based on ITIL/MOF) which automates core datacenter processes like incident management, problem management, change management, and release Management. Heterogeneous supportTo help you optimally leverage your existing datacenter investments, System Center 2012 cloud and datacenter management solutions support heterogeneous datacenter management. For e.g. we offer multi hypervisor management (with System Center Virtual Machine Manager for VMware and Xenserver), cross platform monitoring of Linux/Unix guests (with System Center Operations Manager), cross platform configuration management (with System Center Configuration Manager) & integrated automation across management toolsets from traditional vendors (with System Center Orchestrator).Predictable ApplicationsSystem Center 2012 cloud and datacenter management solutions help you holistically manage your application and services, which is where core business value resides. Service centric approach<Here Service = Application + Infrastructure (e.g. virtual storage, network, compute) + Knowledge (health, configuration, compliance etc.)>System Center cloud and datacenter management solutions offer a service centric approach to help you maximize business impact while also unlocking application mobility in a controlled manner between your cloud environments when it’s time. From provisioning services (visualization, design, composition, deployment & configuration) to operating them (monitoring, remediation, upgrades), we help you manage the full lifecycle.   Comprehensive  application manageability Server Application Virtualization (SAV), which is part of System Center Virtual Machine Manager 2012, optimizes your existing applications for private cloud deployments with sequenced state separation between the application and underlying infrastructure, acting as a bridge in your journey to the cloud.SAV simplifies application servicing with image based configuration and management techniques that reduce administrative effort and expense.  Deep application monitoring and diagnosisSystem Center 2012 cloud and datacenter management solutions (with System Center Operations Manager 2012 and AVIcode) offer e2e transaction monitoring for .Net/J2EE applications to maximize availability and performance. This also unlocks seamless & agile “dev-ops” collaboration scenarios, thereby improving performance against your SLAs commitments to the business. Easy to use reporting and dash-boarding allows you track and communicate your SLAs more effectively. Additionally, System Center Advisor enables you maximize workload/server performance and availability with proactive configuration assessments and best practice configuration recommendations. Your Cloud System Center 2012 cloud and datacenter management solutions empower you to deliver and consume private and public cloud computing on your terms, with common management experiences across your hybrid environments. Flexibility with delegation and controlConstruct and manage clouds across multiple customer datacenters, multiple infrastructures (e.g. Microsoft & VMware), and service providers (e.g. Windows Azure). Provide delegated authority and tools to enable self-service flexibility.  Common console across clouds System Center cloud and datacenter management solutions empower your application and service owners with a common self-service experience across private cloud and public cloud computing models. With System Center codename “Concero”, we give you full visibility and control of your private and public cloud applications and services, so you can confidently adopt Windows Azure as your Platform as a Service (PaaS) choice.  Physical, virtual & cloud managementSystem Center has historically been known for physical and virtual management in the datacenter. You can also use your familiar on-premises System Center Operations Manager to monitor your Windows Azure applications (Windows Azure Application Monitoring Management Pack is in RC status now) – thus extending your common management experience to the cloud. With “Concero”, we provide you with a single pane of glass with self-service flexibility and control for your application owners to manage their applications and services across private and public clouds (Windows Azure). We believe “hybrid” environments will be the norm over the next few years. A common management toolset with integrated Physical, Virtual, IaaS & PaaS management will help you optimize ROI.
• #12: Transition from previous slideDouble-click System Center 2012: Let’s now discuss pillar #1 in some more detail. Goal of this slideRepresents the infrastructure conversation – could be IaaS or integrated datacenter infrastructure management. Again, focus in on this pillar depending upon customer scenario. Key Messages to landLand our differentiation with System Center Orchestrator for broad/deep datacenter and cloud automation Land cross-platform and heterogeneous support with System Center Use physical management as appropriate, mostly for VMware differentiation {and “Big 4” (HP, BMC, CA and IBM) parity}It’s OK even if the customer is a VMware advocate, in which case, this pillar will neutralize the VMware advantage with pockets of differentiation (as per the above bullets)Talking PointsProductive Infrastructure System Center 2012 cloud and datacenter management solutions helps you deliver agile and cost effective Infrastructure-as-a-Service (IaaS) today with what you already know and own. We also offer best-of-breed management for your business critical Microsoft server workloads (e.g. optimize performance, scale and data protection for Sharepoint, Exchange, SQL). Finally, we support your heterogeneous datacenter investments. Heterogeneous supportTo help you optimally leverage your existing datacenter investments, System Center 2012 cloud and datacenter management solutions support heterogeneous datacenter management. For e.g. we offer multi hypervisor management (with System Center Virtual Machine Manager for VMware vSphere 4.1 and CirtixXenserver), cross platform monitoring of Linux/Unix guests (with System Center Operations Manager), cross platform configuration management (with System Center Configuration Manager) & integrated automation across management toolsets from traditional vendors (with System Center Orchestrator).Process automation System Center 2012 cloud and datacenter management solutions offer IT process automation with orchestrated workflows across systems and tasks (with System Center Orchestrator). This enables you lower costs and improve datacenter service reliability. With System Center Service Manager, We also offer industry standard service management capabilities (based on ITIL/MOF) which automates core datacenter processes like incident management, problem management, change management, and release Management. Self-service infrastructure With System Center 2012 cloud and datacenter management solutions, you can create a private cloud today thus optimizing usage of your datacenter investments. You can pool & dynamically allocate your datacenter resources (i.e. compute, network, and storage) enabling a service catalog based self-service experience for your business, with appropriate role based identity and access (as enabled by Active Directory and the Virtual Machine Manager administrator console). Presenting the slide buildsClick 1: Shows fragmented and heterogeneous datacenters – including storage, network, compute and a bunch of tools/people. The purpose of this build is to land the message that we’re meeting our customers where they are currently. We’re also acknowledging that the customer likely has some investments in VMware too. Paint the picture of customers’ existing datacenter infrastructure, management toolsets, processes and organization. Make this a broad conversation. Spend a lot of time here to understand the customer’s current state of affairs by asking probing questions. Click 2: Shows the current infrastructure abstracted into a private cloud fabric (we’ve used the “blanket” metaphor to demonstrate that “magic”). Now, you might not want to position this as pure magic, depending upon what you got from the conversation in the previous click. Be realistic that this is not an easy process and it has to be a holistic combination of change involving processes, people and systems/tools. That said, we absolutely provide the capability to help you achieve this level of abstracted standardization with System Center 2012. How? With VMM can help you provision your fabric across multiple underlying hypervisors. As part of provisioning, Orchestrator provides process automation allowing for data transfer between System Center and other management toolsets your customer might have invested in (including from VMware). Click 3: Shows an infrastructure issue being discovered and remediated by optimizing the fabric. We don’t stop with just provisioning your private cloud fabric. We also help you keep it healthy and robust thereby helping you deliver reliable datacenter services. How? Operations Manager 2012 provides robust monitoring across your complete private cloud environment – across compute, networks and storage and across Microsoft and other platforms like Unix/Linux/Sun Solaris/…. – thus leaving you with no blind spots in keeping on top of your entire datacenter infrastructure. What makes System Center compelling though is integrated management – you could imagine Operations Manager proactively discovering any issues in your private cloud infrastructure, Virtual Machine Manager 2012 performing dynamic optimization to match your infrastructure to what your applications and workloads need; underneath all this being Orchestrator and Service Manager that drive automated process workflows across all such tools and systems to resolve the issue. Click 4: Shows the fabric being broken up for your line-of-business organization’s use. Think of these being “mini-clouds” based on each of those organization’s requirements. While this specific example shows them being broken out by LOBs, you could just as well think of these as being “dev” “test” and “production” mini-clouds (or even geography based mini-clouds) depending upon the organizational unit that your customer needs. Virtual Machine Manager allows this flexible delegation of clouds with the right level of control between the service provider and service consumer. Click 5: The marketing business unit needs more capacity during it’s peak time of year. Business units can flexibly submit requests for additional cloud capacity in a self-service model, with the right level of control to ensure enterprise change management procedures are followed.
• #13: Transition from previous slideDouble-click System Center 2012: Let’s now discuss pillar #2 in some more detail. Goal of this slideThis pillar represents our “service centric” private cloud differentiation versus VMware. You should spend a lot of time on this vignette of the customer conversation. Key Messages to land“It’s all about your applications and services, not servers or VMs” – applications are what your business really cares about. Microsoft is way ahead of VMware in understanding and managing your applications and services. Core business value lies in your applications and we provide you deep application insight. We don’t stop at just managing infrastructure or virtual machines, which is where VMware is at. Through System Center, we’re bringing our learning from building & operating public cloud services to your private cloudTalking Points: Predictable ApplicationsSystem Center 2012 cloud and datacenter management solutions help you holistically manage your application and services, which is where core business value resides. Service centric approach<Here Service = Application + Infrastructure (e.g. virtual storage, network, compute) + Knowledge (health, configuration, compliance etc.)>System Center cloud and datacenter management solutions offer a service centric approach to help you maximize business impact while also unlocking application mobility in a controlled manner between your cloud environments when it’s time. From provisioning services (visualization, design, composition, deployment & configuration) to operating them (monitoring, remediation, upgrades), we help you manage the full lifecycle.   Comprehensive  application manageability Server Application Virtualization (SAV), which is part of System Center Virtual Machine Manager 2012, optimizes your existing applications for private cloud deployments with sequenced state separation between the application and underlying infrastructure, acting as a bridge in your journey to the cloud.SAV simplifies application servicing with image based configuration and management techniques that reduce administrative effort and expense.  Deep application monitoring and diagnosisSystem Center 2012 cloud and datacenter management solutions (with System Center Operations Manager 2012 and AVIcode) offer e2e transaction monitoring for .Net/J2EE applications to maximize availability and performance. This also unlocks seamless & agile “dev-ops” collaboration scenarios, thereby improving performance against your SLAs commitments to the business. Easy to use reporting and dash-boarding allows you track and communicate your SLAs more effectively. Additionally, System Center Advisor enables you maximize workload/server performance and availability with proactive configuration assessments and best practice configuration recommendations.  Presenting the slide buildsClick 1: All about your applications and services. You can see the familiar IIS/Web, business/app tier and data/SQL tiers? Microsoft has a deep understanding of application and cloud service models. Microsoft builds the world’s most popular .Net application development framework which is very likely being used to build LOB apps in your organization. Click 2 & 3: Shows service model requirements being specified by the application administrator – for e.g. application topology/architecture, scale out rules, health thresholds etc., similar to how a developer would specify for a Windows Azure app. Except in this case, we are talking about a service that will be deployed to your private cloud. Virtual Machine Manager (VMM) 2012 service designer interface you see here. VMM thus allows the application administrator to work with the fabric administrator and provision the service to the private cloud fabric. Click 4: Shows configuration parameters being supplied followed by service deployment. The compelling visualization depicts an application owner making modifications to a service through System Center codename “Concero” (provisioned earlier with VMM). Click 5: Shows one component of the service having some health issues and being remediated using deep application diagnostics. You could imagine the issue being proactively discovered by the application support staff (“ops”), who’d then send all the detailed application trace to the concerned development team (“dev”) for inspection and issue resolution. Imagine the amount of time/effort this streamlined approach would save, ultimately resulting in faster responsiveness to your business SLA. Click 6: Shows the level of deep line-of-code level application insight that System Center offers through AVIcode, which will be integrated into Operations Manager 2012. Click 7: Service restored back to original state. End with reinforcing our ‘service centric” message.
• #14: Transition from previous slideDouble-click System Center 2012: Let’s now discuss pillar #3 in some more detail. Goal of this slideThis pillar represents our differentiated “common” private and public cloud management message, relative to VMware. You should spend a lot of time on this vignette of the customer conversation. Key Messages to landMicrosoft is committed to be with you on your journey to the cloud - on your terms. Microsoft recognizes your “hybrid” reality – we understand you will likely want to invest in physical, virtual, private and public cloud computing models. With System Center, Microsoft offers one common management toolset, which spans across all of the above computing models. We offer you tremendous value with one integrated cloud and datacenter management offer. Talking Points: Your Cloud System Center 2012 cloud and datacenter management solutions empower you to deliver and consume private and public cloud computing on your terms, with common management experiences across your hybrid environments. Flexibility with delegation and controlConstruct and manage clouds across multiple customer datacenters, multiple infrastructures (e.g. Microsoft & VMware), and service providers (e.g. Windows Azure). Provide delegated authority and tools to enable self-service flexibility.  Common console across clouds System Center cloud and datacenter management solutions empower your application and service owners with a common self-service experience across private cloud and public cloud computing models. With System Center codename “Concero”, we give you full visibility and control of your private and public cloud applications and services, so you can confidently adopt Windows Azure as your Platform as a Service (PaaS) choice.  Physical, virtual & cloud managementSystem Center has historically been known for physical and virtual management in the datacenter. You can also use your familiar on-premises System Center Operations Manager to monitor your Windows Azure applications (Windows Azure Application Monitoring Management Pack is in RC status now) – thus extending your common management experience to the cloud. With “Concero”, we provide you with a single pane of glass with self-service flexibility and control for your application owners to manage their applications and services across private and public clouds (Windows Azure). We believe “hybrid” environments will be the norm over the next few years. A common management toolset with integrated Physical, Virtual, IaaS & PaaS management will help you optimize ROI.Presenting the slide buildsClick 1 & 2: Shows that cloud computing as a journey. We want to land an evolutionary message. We don’t want to use words like “transition to the cloud” – we should instead, talk about how customers can build on what they have to consume the power of cloud computing on their own terms without losing control. Our audience comprises enterprise IT decisions makers, who by nature aren’t fans of revolutionary change. Click 3: Shows how the mix of computing models will change over the next few years. To be clear, we only want to land the increasing trend around cloud computing adoption (versus getting into debate about the data behind the distribution model mix). Click 4: Shows System Center codename “Concero” as a strong proof point to help you consumer the full power of cloud computing “on your terms”. Click 5: Following up on the above click, we show complete empowerment for the app owner, which is enabled by the controlled delegation we offer to your IT Pro. Click 6/7/8: Shows how the app owner gets full visibility and control to their apps – be they virtual, private or public (Windows Azure). Click 9: Reinforce our “single pane of glass” message across private and public.
• #15: Transition from previous slideWe’ve now seen our investment areas to help you consume and deliver the full power of cloud computing. So how might it look like at the end of this journey?Goal of this slideLand the outcome from Microsoft’s cloud computing journey – and make the customer believe they can get there too. MessageStandardization is key to realizing the promise of the cloud (i.e. agility and cost)Microsoft will help you get to the cloud in an accelerated manner (while carrying forward your existing investments) Talking pointsClick #1 – Shows how Microsoft’s Chicago datacenter containers look from the outside. Our major OEM partners work with us to design these. Click #2 - Shows how Microsoft’s Chicago datacenter containers look from the outside. These supply the high density power requirements that our online services need. You see racks of blade servers in this picture.Other quotes that validate System Center 2012 “New "Concero" product is for a cloud service consumer to self-provision services. This is a pretty bold step for Microsoft” (Glenn O’Donnell, Forrester)“It’s easy for a vendor to create a tool that automates the creation of a virtual machine and call it ‘cloud management.’ However the real value of IT management comes from keeping a service up-and-running, which means tools that automate configuration and operations must take advantage of application knowledge to ensure an optimal lifecycle. Organizations should take this management paradigm shift as an opportunity to reassess current processes and move forward with a platform capable of meeting the complex demands of tomorrow’s cloud-enabled IT services.”Chris Wolfe, Gartner
• #16: Transition from previous slideLet’s quickly go over when are we getting all the great innovation we discussed so far. Goal of this slideNDA view of product release milestones. Key Messages to land1000s of engineers are working hard to deliver on our System Center 2012 releases We’re confident of delivering against these milestonesTalking points:We will keep you informed of any updates to these delivery milestones.
• #17: Transition from previous slideLet’s now also look at our longer term investments. Goal of this slideShare high level “futures” thinking to demonstrate our long term commitment to this business. Talking points (builds one by one)Our vision is to deliver “IT as a Service” across your private cloud, service provider clouds and Windows Azure. Service providers (hosters) are key constituencies in our IT as a Service vision. We are extremely committed to delivering best-of-breed System Center experiences for our partners. System Center will offer best-of-breed application management experiences for the Windows Azure platform. System Center Configuration Manager will support cross-platform configuration (release timing still TBD)
• #18: Goal of this slideFor use in situations when a customer requests a more detailed drill down on the System Center 2012 product and associated components. Talking points
• #19: Goal of this slideFor use in situations when a customer requests a more detailed drill down on the System Center 2012 product and associated components. Talking pointsLeverage these bullets and follow up on any specific questions to mspmgcorepm-data@microsoft.com
• #20: Goal of this slideFor use in situations when a customer requests a more detailed drill down on the System Center 2012 product and associated components. Talking pointsLeverage these bullets and follow up on any specific questions to mspmgcorepm-data@microsoft.com
• #21: Speaker: Datacenter SSP/TSP, AM, ATSLength of presentation: 60 min (approx.)Audience: ITDMSales cycle alignment: 10%-20%Desired outcome(s): Showcase our cloud computing strategyPosition Microsoft favorably against VMware in the private cloud conversationAccelerate EA renewal Outline: Frame problem and level set your audience on the cloudBuild credibility with Microsoft’s cloud journey and learningFrame the enterprise cloud conversation and our vision System Center in the datacenter: history and roadmap System Center 2012: Solution scenariosClose with reiterating our credibility and painting a glimpse of futureProduct capability roadmapFuture investment areasAppendix: System Center component descriptions