018 sembhoo
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The document describes using an Information Needs Assessment Matrix as a participatory method to determine the information needs of stakeholders in a system. [The method involves] identifying stakeholders, grouping them into categories, [and] developing a matrix with questions to assess each stakeholder's current information, needs, and challenges. Testing the matrix in workshops facilitated discussion, identified relationships between stakeholders, and led to proposals for improved information strategies.
018 sembhoo
- 1. Use of an ‘Information Needs Assessment Matrix’ as a participatory method to determine information needs of stakeholders of a system SEMBHOO Chandrabose & BHEENICK Krishan AGRICULTURAL RESEARCH AND EXTENSION UNIT FOOD AND AGRICULTURAL RESEARCH COUNCIL sembhoo@gmail.com JOHANNESBURG 2012
- 2. Summary Company LOGO •Identification of stakeholders •Regrouping of stakeholders • Development of the information needs assessment matrix •Lessons learnt •Concluding notes / recommendations
- 3. Identification of stakeholders Company LOGO Stakeholders: Information users
- 4. Identification of stakeholders Company LOGO ? Those to whom we provide services
- 5. Identification of stakeholders Company LOGO Information producers Information users
- 6. Identification of stakeholders Company LOGO •Guidelines for the identification of the stakeholders that influence information flow at the level of each category of stakeholders •From farmers and their associations to policy makers and finally to consumers and their associations • These guidelines: Systematic identification of stakeholders (by name) tapping information at any level – institutional, national, value-chain, and regional.
- 7. Identification of stakeholders Company LOGO September 2008 SADC NARS members
- 8. Regrouping stakeholders Company LOGO •Farmers and their Associations -Traditional leaders -Community leaders Stakeholder category -Farmer Unions/Assoc. -Associations/Cooperatives. -Faith-based orgs -Labour unions -Commodity-based orgs -Government institutions -Private sector institutions Stakeholders -Financial institutions -Regional & International institutions -Donors and Cooperating Partners
- 9. Regrouping stakeholders Company LOGO •Processors -Small & Medium Enterprises - Associations/Coops -Commodity-based orgs -Government institutions -Private sector institutions -Financial institutions -Regional & International institutions -Donors and Cooperating Partners
- 10. Regrouping of stakeholders Company Stakeholder LOGO Stakeholders Category Farmers and their -Traditional leaders -Government institutions Associations -Community leaders -Private sector institutions -Farmer Unions/Assoc. -Financial institutions -Associations/Cooperatives. -Regional & International institutions -Faith-based orgs -Donors and Cooperating Partners -Labour unions -Commodity-based orgs Extension/ -Traditional leaders -Government institutions Technical -NGOs -Private sector institutions Advisory Services -Faith based orgs -Financial institutions -Media organizations -Regional & International institutions -Training providers -Donors and Cooperating Partners -Tertiary education institutions -Commodity-based orgs Market -Input Suppliers -Government institutions intermediaries -Marketing orgs -Private sector institutions -Traders & Assoc. -Financial institutions -Transport providers -Regional & International institutions -Commodity-based orgs -Donors and Cooperating Partners Processors -Small & Medium Enterprises -Government institutions - Associations/Coops -Private sector institutions
- 11. Information needs of stakeholders of a system Company LOGO •Different countries have different culture (working, tradition …), legislations, infrastructure, literacy… •Influences interaction between stakeholders •Challenge: To develop a tool that can be used across the SADC region for stakeholders information needs analysis •>>Development of an Information Needs Assessment Matrix (eventually paved the way for AICKMS …)
- 12. Information Needs Assessment Matrix Company LOGO •Consists of a set of 13 questions for each stakeholder identified within a category •These 13 questions were grouped into 3 subsets, addressing different aspects of information needs assessment • Subset 1: Current status of knowledge of the stakeholder and their current practices in obtaining information (STOCK TAKING)
- 13. Information Needs Assessment Matrix Company LOGO • Subset 2: Information requirements and preferred modes of communication •Subset 3: Challenges faced in making the information available and accessible to the stakeholder and proposed actions to overcome the challenges. •To obtain pertinent answers, each subset was further broken down into at least 4 questions (max 5).
- 14. Information Needs Assessment Matrix: Company Conceptualisation LOGO • Question: What would have been the traditional approach? •Answer: Survey / questionnaire / interviews … •Lengthy process of compiling data and cross referencing to analyse relationships •But at the end of the day – whole process, lacks interaction of the community; validation still needs to be carried out •Tested in Seychelles >> lessons learnt !
- 15. Information Needs Assessment Matrix Company LOGO
- 16. Information Needs Assessment Matrix Company LOGO
- 17. Information Needs Assessment Matrix Company LOGO
- 18. Information Needs Assessment Matrix Company LOGO
- 19. Information Needs Assessment Matrix Company LOGO
- 20. Information Needs Assessment Matrix Company LOGO
- 21. Information Needs Assessment Matrix Company LOGO < 1.5 days
- 22. Lessons learnt Company •The completed matrix was available to all to LOGO critique, individually and collectively. •The matrix approach enabled cross checking of expectations of information with those being produced. •The matrix approach promotes dialogue. •The matrix approach recognises stakeholders as active participants and promotes appropriation of the process >> ownership.
- 23. Lessons learnt Company •Ownership of process led to proposal for the LOGO development of national/regional Agricultural Information, Communication and Knowledge Management Strategy (AICKMS). •The workshop process results in thinking national/regional instead of individual / institutional; a milestone and doorway for regional collaboration / networking. •Involving people and ownership of process (development centered around people) more rewarding
- 24. Concluding notes / recommendations Company •The matrix approach has been used in the LOGO context of national and regional workshops. •Enabled participants to better interact and appreciate the role of each and every stakeholder; both as a producer and user of information along the chain of information flow. •The matrix approach can be used by the NARS to better serve their stakeholders. •By taking ownership of process, a bottom to top pressing need for an AICKMS emerged.
- 25. Concluding notes / recommendations Company LOGO •The matrix approach can be used: •To review the current situation with respect to information, communication and knowledge management. •To Identify areas that can be implemented in the short term, medium term or long term; eg comm. •To start implementation of a coherent AICKMS at institutional, national and regional levels (common framework).
- 26. Concluding notes / recommendations Company LOGO •Strongly suggest CCARDESA to continue the process left by ICART Project. •International organizations to promote such strategies via ownership of processes. •Try the matrix approach outside the SADC region.
- 27. Company Thank you for your attention LOGO ACKNOWLEDGEMENTS