02. Changing minds - Practitioner's perspective
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The document emphasizes that conservation efforts should not solely rely on conservationists, highlighting the importance of collective societal involvement. It discusses the concepts of subjective norms, perceived behavioral control, and attitudes toward behavior as essential elements in influencing conservation actions. Overall, it calls for a more inclusive approach to conservation that engages a broader audience.
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02. Changing minds - Practitioner's perspective
- 5. conservation can’t be left to conservationists
- 6. conservation can’t be left to conservationists
- 7. conservation can’t be left to conservationists
- 8. conservation can’t be left to conservationists
- 9. conservation can’t be left to conservationists
- 12. Attitude toward the behaviour Subjective norm Perceived behavioural control Intention to do the behaviour Behaviour
- 13. Attitude toward the behaviour Subjective norm Perceived behavioural control Intention to do the behaviour Behaviour
- 15. conservation can’t be left to conservationists Connection ≠ action Attitude toward the behaviour Subjective norm Perceived behavioural control Intention to do the behaviour Behaviour