企画作成のヒントが満載！海外のおもしろキャンペーン
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動画やSNSを使った、海外のユニークなキャンペーンをまとめました。 企画作成など、「ユニークな事例を知りたい」「他とはちょっと違ったキャンペーンのヒントが欲しい」といった悩みをお持ちの方はぜひご覧ください。
![出典・参考リンク
【Lowe’s Fix in Six】
https://vine.co/
Lowes's profile - Vine https://vine.co/Lowes
Reika Oozeki's profile - Vine https://vine.co/u/996673190115913728
Burberry's profile - Vine https://vine.co/Burberry
Lowe's Fix in Six – Think with Google https://www.thinkwithgoogle.com/campaigns/lowes-fix-in-six.html
BBDO http://www.bbdo.com/#!/the-work/760
【Really Friends?】
NESCAFÉ France - YouTube https://www.youtube.com/user/NReallyFriends/Custom
Nescafé - Really friends? :: Cream – The Innovation Exchange http://www.creamglobal.com/search/17798/34176/nescaf%C3%A9-really-friends/
Nescafé – Really Friends | Les Trophées de la vidéo online http://trophees2014.netineo.com/solutions/d10-nescafe-really-friends/
Epica Awards http://results.epica-awards.com/2013/27-01101-BC.html
Nescafe: "FACE TO FRIENDS [image]" Case study by Publicis Conseil, Paris, PRODIGIOUS http://www.coloribus.com/adsarchive/casestudy/nescafe-face-to-friends-
image-19487705/
Case Study: Nescafe - Really Friends http://www.iqads.ro/podcast/872/case-study-nescafe-really-friends
Conversations Utiles | Entrecom.lab http://www.conversations-utiles.com/really-friends/
【Follow us and we’ll Follow you】
Follow Us Compilation- YouTube- https://www.youtube.com/watch?v=rYb_bfixk-8
Adweek- http://www.adweek.com/adfreak/follow-pizza-chain-twitter-and-it-will-follow-you-back-real-life-144759
Creativity Online- http://creativity-online.com/work/mellow-mushroom-follow-us--well-follow-you/29591
Simply Zetsy- http://www.simplyzesty.com/Blog/Article/October-2012/Creepy-New-Twitter-Campaign-Follow-Us-And-We-ll-Follow-You-In-Real-Life
【Oreo Daily twist】
Oreo Daily Twist - Today's news with an Oreo Twist http://www.oreo.com/dailytwist/
Case Study: Oreo Daily Twist – YouTube https://www.youtube.com/watch?v=7bYqgw4lUOY
Oreo: Daily Twist http://www.360i.com/work/oreo-daily-twist/
Oreo Daily Twist – Think with Google https://www.thinkwithgoogle.com/campaigns/oreo-daily-twist.html
Case Study: Oreo’s 100th birthday celebrations with a twist « Best Marketing http://www.best-marketing.eu/case-study-oreos-100th-birthday-celebrations-with-a-
twist/
Cannes Lions social media case study: Oreo’s ‘Daily Twist’ wins Cannes Cyber Lions Grand Prix - Digital Intelligence daily digital marketing research
http://www.digitalstrategyconsulting.com/intelligence/2013/06/cannes_lions_social_media_case_study_oreos_daily_twist_wins_cannes_cyber_lions_grand_prix.ph
p
【Pretzel Bacon Cheeseburger Love Songs】
Pretzel Bacon Cheeseburger Love Songs – Think with Google https://www.thinkwithgoogle.com/campaigns/wendys-pretzel-bacon-cheeseburger-love-songs.html
The freshly-baked smell of success: Wendy's new pretzel bacon cheeseburger called best product launch in 10 years | Daily Mail Online
http://www.dailymail.co.uk/news/article-2386840/The-freshly-baked-smell-success-Wendys-new-pretzel-bacon-cheeseburger-called-best-product-launch-10-
years.html
http://bacontoday.com/love-songs-to-wendys-pretzel-bacon-cheeseburger/
http://industry.shortyawards.com/nominee/6th_annual/tx/wendys-pretzel-bacon-cheeseburger-love-songs
BOYZ II MEN - YES YES YES! A Wendy's Pretzel Love Song Encore - YouTube ttps://www.youtube.com/watch?v=IwpILYABkLY
http://www.clickz.com/clickz/news/2280683/wendys-serenades-burger-customers-with-pretzel-love-songs
http://adage.com/article/news/wendy-s-brings-back-pretzel-bun/293924/
https://www.facebook.com/media/set/?set=vb.113385204488&type=2
All the images and data are property of their respective copyright owners.](https://image.slidesharecdn.com/0414slideshare-150522014259-lva1-app6891/85/-31-320.jpg)
企画作成のヒントが満載！海外のおもしろキャンペーン
- 1. Copyright 2015 © INFOBAHN Inc. All rights reserved. 株式会社インフォバーン プロダクション部門／ディレクションユニット ディレクター 児玉萌 海外のおもしろキャンペーン 企画作成のヒントが満載！
- 2. Fix in Six ─ Lowe’s Really Friends? ─ Nescafé Follow us and we’ll follow you─ Mellow Mushroom Daily Twist ─Oreo Pretzel Love Songs ─Wendy’s DIYの裏技、たった6秒で見せます！ Facebookの「友達」を勝手に電撃訪問！ フォローすると◯◯にストーカーされる!? オレオ流で「毎日がイベント」！ 新製品への熱烈ツイートを曲にしてみた
- 4. を活用
- 5. ６秒のループ再生動画を撮れる ショートムービーSNS ● 世界全体のユーザー数は4,000万人 ● ネタ系の動画が多い 例：「女子高生れいか」 ● 企業のプロモーションツールとしても注目されている @Reika Oozeki @Burberry @General Electric
- 7. 55本 動画を配信 21万 フォロワー 2万8,000 ソーシャル上でのメンション 現在も配信を続けている（2015年4月時点） 結果
- 12. ● コーヒーを片手にFacebook の友人（約30人）を電撃訪問 ● 元カノ、幼なじみ、上司、 面識はない「友達」など ● 相手の反応をカメラで撮影、 YouTubeに投稿
- 13. ht t p://w w w.creamglobal.com/search/17798/34176/nescafé-really-friends/
- 16. Follow us and we’ll follow you Mellow Mushroom フォローすると◯◯にストーカーされる!?
- 21. 結果 20人 をフォロー返し 2万7,000回 の総再生数 奇妙 なキャンペーンとして話題に
- 23. ● Oreoの100周年記念キャンペーン ● その日のトレンド・記念日をオレオで表現 ● 100日間で100のコンテンツを投稿
- 27. ● 新商品の発売記念キャンペーン ● 感想ツイートやコメントを集めて曲に ● 大物歌手を起用、ミュージックビデオを制作
- 31. 出典・参考リンク 【Lowe’s Fix in Six】 https://vine.co/ Lowes's profile - Vine https://vine.co/Lowes Reika Oozeki's profile - Vine https://vine.co/u/996673190115913728 Burberry's profile - Vine https://vine.co/Burberry Lowe's Fix in Six – Think with Google https://www.thinkwithgoogle.com/campaigns/lowes-fix-in-six.html BBDO http://www.bbdo.com/#!/the-work/760 【Really Friends?】 NESCAFÉ France - YouTube https://www.youtube.com/user/NReallyFriends/Custom Nescafé - Really friends? :: Cream – The Innovation Exchange http://www.creamglobal.com/search/17798/34176/nescaf%C3%A9-really-friends/ Nescafé – Really Friends | Les Trophées de la vidéo online http://trophees2014.netineo.com/solutions/d10-nescafe-really-friends/ Epica Awards http://results.epica-awards.com/2013/27-01101-BC.html Nescafe: "FACE TO FRIENDS [image]" Case study by Publicis Conseil, Paris, PRODIGIOUS http://www.coloribus.com/adsarchive/casestudy/nescafe-face-to-friends- image-19487705/ Case Study: Nescafe - Really Friends http://www.iqads.ro/podcast/872/case-study-nescafe-really-friends Conversations Utiles | Entrecom.lab http://www.conversations-utiles.com/really-friends/ 【Follow us and we’ll Follow you】 Follow Us Compilation- YouTube- https://www.youtube.com/watch?v=rYb_bfixk-8 Adweek- http://www.adweek.com/adfreak/follow-pizza-chain-twitter-and-it-will-follow-you-back-real-life-144759 Creativity Online- http://creativity-online.com/work/mellow-mushroom-follow-us--well-follow-you/29591 Simply Zetsy- http://www.simplyzesty.com/Blog/Article/October-2012/Creepy-New-Twitter-Campaign-Follow-Us-And-We-ll-Follow-You-In-Real-Life 【Oreo Daily twist】 Oreo Daily Twist - Today's news with an Oreo Twist http://www.oreo.com/dailytwist/ Case Study: Oreo Daily Twist – YouTube https://www.youtube.com/watch?v=7bYqgw4lUOY Oreo: Daily Twist http://www.360i.com/work/oreo-daily-twist/ Oreo Daily Twist – Think with Google https://www.thinkwithgoogle.com/campaigns/oreo-daily-twist.html Case Study: Oreo’s 100th birthday celebrations with a twist « Best Marketing http://www.best-marketing.eu/case-study-oreos-100th-birthday-celebrations-with-a- twist/ Cannes Lions social media case study: Oreo’s ‘Daily Twist’ wins Cannes Cyber Lions Grand Prix - Digital Intelligence daily digital marketing research http://www.digitalstrategyconsulting.com/intelligence/2013/06/cannes_lions_social_media_case_study_oreos_daily_twist_wins_cannes_cyber_lions_grand_prix.ph p 【Pretzel Bacon Cheeseburger Love Songs】 Pretzel Bacon Cheeseburger Love Songs – Think with Google https://www.thinkwithgoogle.com/campaigns/wendys-pretzel-bacon-cheeseburger-love-songs.html The freshly-baked smell of success: Wendy's new pretzel bacon cheeseburger called best product launch in 10 years | Daily Mail Online http://www.dailymail.co.uk/news/article-2386840/The-freshly-baked-smell-success-Wendys-new-pretzel-bacon-cheeseburger-called-best-product-launch-10- years.html http://bacontoday.com/love-songs-to-wendys-pretzel-bacon-cheeseburger/ http://industry.shortyawards.com/nominee/6th_annual/tx/wendys-pretzel-bacon-cheeseburger-love-songs BOYZ II MEN - YES YES YES! A Wendy's Pretzel Love Song Encore - YouTube ttps://www.youtube.com/watch?v=IwpILYABkLY http://www.clickz.com/clickz/news/2280683/wendys-serenades-burger-customers-with-pretzel-love-songs http://adage.com/article/news/wendy-s-brings-back-pretzel-bun/293924/ https://www.facebook.com/media/set/?set=vb.113385204488&type=2 All the images and data are property of their respective copyright owners.