Google acquired AdMob, a mobile ad network, for $750 million. This implies a price to sales valuation of 7.5x for AdMob, which has annual revenue of around $100 million. Electronic Arts acquired social gaming company Playfish for up to $400 million, valuing Playfish at between 4-5.3x its estimated annual revenue of $75 million. Capital market activity in the Web 2.0 sector slowed in November, with total funding so far at $24.2 million from six deals averaging $4 million each, down from previous months.
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