09 d31e0018
Download as PPT, PDF0 likes348 views
Retail management deals with trends in retailing, distribution networks, issues retailers face, and the retailer's role in connecting manufacturers to consumers. Key drivers impacting the retail industry include rising incomes, changing consumer behavior, supply chain developments, and new technology influencing customer service and relationship-based retailing strategies.
09 d31e0018
- 1. Retail Management? Introduction, scope and trends in Retailing PRESENTED BY R NO 09D31E0018 Abdul gouse md MBA 2 nd YEAR IIET
- 5. A Typical Channel of Distribution Manufacturer Wholesaler Final Consumer Retailer
- 6. The Retailer’s Role in the Sorting Process (link to Mkt. Mix)
- 7. Special Characteristics Affecting Retailers Retailer’s Strategy Small Average Sale Impulse Purchase Popularity of Stores
- 10. Key Drivers Consumer Pull Rising incomes Explosion of media Change in consumer behavior Consumerism cycle The Rural market: Waking up Supply chain establishment Entry of Corporate sector Expansion of family owned businesses New Entrepreneurs Reducing Brand dominance Foreign retailers seeking entry Technological impact