09 Write Up
- 2. Note: A, M and E are all the same. No change.
- 3. Note: A, M and E are all roughly the same. For E, you need ‘effective’ format
- 4. So, EVERYTHING rests on this
- 5. So, how do we do this?
- 6. Mr Edgecombe suggests this…When targeting businessmen, advertisers make consistent use dark colours, often black. Jaguar cars presented their 2008 model against a backdrop of straight black, while Tag Heuer presented a silver watch placed on a black velvet cloth. Sony’s VAIO laptop was photographed placed on a dark silver table, (again, a sombre colour and reasonably dark). However, the computer itself was a dark charcoal. Advertisers target the stereotype that businessmen are serious, conservative people with a sense of style. Black has serious, sombre connotations. By applying this colour to their advertisements, advertisers give the add a sense of gravity to their products. This appeals to businessmen, for they are people who have little time to joke about – in the business world, joking results in the loss of millions of dollars, and a failed company. The only way to get ahead is to be serious. Therefore, by adding the colour black to their advertisements, advertisers connect their product to the serious lives of businessmen. Start by simply stating the technique that advertisers are using. Give multiple examples of this – at least 3 ads. Fully explain what stereotypes about your group are are advertisers playing to? how does this technique effectively target these stereotypesNote:
- 7. Start by simply stating the technique that advertisers are using. Give multiple examples of this – at least 3 ads. Fully explain what stereotypes about your group are advertisers playing to? how does this technique effectively target these stereotypes: When targeting businessmen, advertisers make consistent use dark colours, often black. Jaguar cars presented their 2008 model against a backdrop of straight black, while Tag Heuer presented a silver watch placed on a black velvet cloth. Sony’s VAIO laptop was photographed placed on a dark silver table, (again, a sombre colour and reasonably dark). However, the computer itself was a dark charcoal. Advertisers target the stereotype that businessmen are serious, conservative people . Black has serious, sombre connotations. By applying this colour to their advertisements, advertisers give the add a sense of gravity to their products. This appeals to businessmen, for they are people who have little time to joke about – in the business world, joking results in the loss of millions of dollars, and a failed company. The only way to get ahead is to be serious. Therefore, by adding the colour black to their advertisements, advertisers connect their product to the serious lives of businessmen. Further, dark colours are less jarring on the eye than brighter colours. As a result they come in and out of fashion less. This makes black a reasonably ‘safe’ option, which appeals to those who are conservative. Business men are not rash people, as their jobs demand they are rational and thoughtful. Therefore, black fits with their personalities and helps to sell products to this group.