1. According to the article, what is myth and how does it functi.docx
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The article explores how myths serve as naturalizing agents within culture and examines the relationship between signs and myths. It discusses advertising as a reflection of cultural beliefs rather than merely a sales tactic, using the iPod advertisement as a case study to reveal insights about contemporary culture. The iPod advert is analyzed to determine what cultural values or ideologies it communicates to consumers.
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1. According to the article, what is myth and how does it functi.docx
- 1. 1. According to the article, what is myth and how does it function as a naturalizing agent? 2. What is a sign?What is its relation to myth? 3. If advertising “is not an attempted sale of products – evidence shows that consumers are able to resist ‘advertising in the imperative’(12.) – but a ‘clear expression of a culture’ and cultural beliefs” then what does the iPod advert express about current culture? 4. What does the iPod advert presented in the article “sell”? Attachments have resources