The document discusses planning for a data warehousing project. It recommends defining the project scope by starting small with a single business requirement and limited users. It also recommends assessing organizational readiness, developing a business justification by quantifying costs/investments and potential financial benefits/returns to calculate ROI, establishing the project identity and teams, and creating an integrated project plan. It notes best practices like ensuring executive buy-in and a focus on business objectives. Common failure factors are listed as cultural issues being ignored, unclear objectives, and unrealistic expectations.