FAO Cases studies: Methodology and objectives, by Emilie Vandecandelaere (FAO) (English)
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The document outlines a FAO program focused on enhancing specific quality linked to geographical origin, detailing its framework, objectives, and methodologies for case studies. It aims to assist member countries in developing schemes that reflect their local economic and cultural contexts while promoting rural development. The document also includes information on partnerships, regional seminars, and case studies across various geographic areas to analyze the advantages, constraints, and success factors of these quality processes.
FAO Cases studies: Methodology and objectives, by Emilie Vandecandelaere (FAO) (English)
- 1. FAO Program and Case Studies on Specific Quality Linked to Geographical Origin Emilie Vandecandelaere "qualité spécifique liée à l'origine“ AGNS
- 2. Outline 1. Background – Specific Quality Linked to Geographical Origin – The program framework – Objectives of the study – Partnership 2. Methodology of the case studies 3. Overview of the case studies
- 3. Background
- 4. Quality linked to Geographical Origin • “Specific quality…”: • as opposed to “generic quality” (guarantees of the mass market, generally mandatory, to protect consumers health and allow market to function well) • characteristics of the products (due to special conditions of production and trade...) that differentiate it through a label in general • voluntary participation of operators • “…Linked to geographical origin”: • specificities due to the production/process area through local resources: natural (“terroir”, landscape etc…), and human (culture, traditions, know how,…) • increasing demands but recent development for developing countries Needs for information and support: • Project GCP/INT/022/FRA to inititiate a programme to address Member countries needs • To develop the thematic in connection with the other specific quality schemes within FAO
- 5. The program framework Main objective: to assist Member Countries and stakeholders in developing develop specific quality linked to geographical origin schemes that are adapted to their economic, social and cultural situation, contributing to rural development through the valorisation and preservation of local products and resources. Means: – Collect information on Member countries experiences: • Regional seminars, expert meeting, networking • case studies with concrete examples on assets and constraints, success or failure factors – Based on this information and analysis, develop supportive tools – Sensitize and inform stakeholders
- 6. Information collection 2 Regional Seminars: The Mediterranean Casablanca, 8-9 November 07: www.mp-discussion.org/casablanca Latin America Santiago de Chile, 12-13 December 07 http://208.62.62.50/santiago/ Case studies: • To collect information on local experiences for different types of products in various context and geographical areas • To analyse advantages and constraints, success factors of quality process linked to geographical origin • To know the problems and needs at local and institutional levels • To consider first recommendations
- 7. Partners Develop a network of partnerships is both an aim and a means • Governement representatives: France, the Mediterranean countries, Latin American countries, European Commission… • International and Intergovernmental Organisations: WIPO, ICTSD, IICA, ORIGIN, FIPA… • Research and expert networks: CIHEAM, SinerGI, AGRIDEA, INRA, CIRAD, SIAL, SEEDEV… • National and local institutions and agencies …
- 8. Methodology of the case studies
- 9. Studies Framework Partnerships • Latin America: IICA • Balkans : Agridea, SEEDEV • The Mediterranean: INRA, NGO Migration and Development Consultants knowing the local context and product Methods: • Revue of the available information • Stakeholders interviews (producers, processors, public bodies …) and focus groups • Analysis and synthesis
- 10. Grid of analysis • Institutional context • Geographic zone and specific resources – General context of the geographic area – Delimitation of production zone / Processing zone – Local resources, material, immaterial, challenges • Product and market – Product qualification process (up grading) – Specificity and product differentiation, code of practice (= specifications) – Type of recognition of the specificity / level of reputation – Markets, current / aimed at (price, volume) • Stakeholders and collective organisation – Type of actors involved, their roles and objectives – Importance of external support (public actors, development/research actors) – Structure and coordination – Certification and control devices – Collective actions • Analysis of the impacts and synthesis – Perception by stakeholders – Economic impacts – Impact on rural development: - economic and social aspects; - Culture, traditions; -Impact on the environment – Costs : Certification, Training, research, Change of practices – Internal strengths and weaknesses / Opportunities and threats linked to the context – Success factors, failure factors – Needs and competences necessary for the actors
- 11. Overview of the cases
- 12. Latin America Nacional (220 000has, 95 000tons, 90000 producers, 7% PIB agro) Export, international reputation Small area (127Km2, 200 producers, 290tons) National reputation Markets Zonas cacaoteras del país. Varias Provincias In process (applied in Dec 2006) EcuadorCacao de Arriba Cantón de Turrialba, (Santa Cruz). Faldas del volcán Turrialba Applica tion in process Costa RicaQueso de Turrialba TerritoryStateCountryCases
- 13. Latin America National area (600 000 producers, 550000 tons) Export, international reputation Very small area (300 families,24ton, 13has) Export, international reputation Medium size area (2400Km2; 200 producers, 400 to 1500kg/year National reputation Markets Zonas cafeteras del país. Varios departamentos. DO 2005ColombiaCafé de Colombia Valle Chuao, Edo. Aragua. Enmarcado en Parque Nal. Acceso por mar DO 2000VenezuelaCacao de Chuao Sierra de Jalmich entre los Estados de Jalisco y Michoacán Collective trademark 2005 and process for DO MéxicoQueso Cotija TerritoryStateCountryCases
- 14. Latin America Small area (116 producers, 2000tons, 58Km2) National reputation Large area (1500families, 25000Km2, 20000animals- 10%DO) Regional reputation Medium size (1200km260 000producers, 56000tons) National reputation Markets Oasis de Pica (Iquique) In process applied in 2007 ChileLimón de Pica Cordillera Norte de las Provincias de Neuquén y la Patagonia In process applied in 2007 ArgentinaChivito de Neuquén (young goat) Valle de Urubamba. Dpto del Cusco. Valle interandino DO 2005PerúMaíz gigante de Cuzco TerritoryStateCountryCases
- 15. Balkans Medium size area(estimation 1000Km2, 41000 sheeps and 13000 cows) /National reputation, export to Croatia Medium size area(920 Km2, 500MT, 5 municipalities) National Reputation Medium size area (current: 647 km2, expected: 9157 km2 Neighboring export (Croatia) Markets Cincar Mountain, 2 Polje, Livno and Glamoc CoP formulated and approved by key stakeholders in January 2008 Bosnia Herzegovni a Livno cheese (sheep and now with cow milk cheese) Sar Planina and Bistra mountains and plain, Polog region, Albania and Kosovo borders PDO in 2006MacedoniaTetovo bean Municipality of Catejina (district Zlatibor) PDO in 1995, renewal under new law (2006) SerbiaUzice ham (Zlatibor) (smoked beef meat) TerritoryStateCountryCases
- 16. North Africa small (100 tonnes) Local reputation Medium size area (500+100has, 1370families+?, approx:600kg) National reputation, export? Markets Montagne, 2 gouvernorats de Bizerte et de Béja, Nord Tunisie. DiagnosticTunisiaSheep cheese of Beja (Rigouta and Sicilian type) Siroua Mountains, Taliouine and Tazenakht Organic, fair trade, beginning of the process MoroccoSafran of Taliouine TerritoryStateCountryCases
- 17. Stage of Reputation recognition Livno cheese Tetovo beans Uzice Ham Beja cheese Safran Taliouine Limón de Pica Chivito de Neuquén Maíz Blanco Cusco Cacao de Arriba Café de Colombia Cacao de Chuao Queso Turrialba Queso Cotija GI DO internacionally recognised GI DO being managed GI DO registeredUp-grading / Application in process Stage of the qualification-recognition processPRODUCT
- 18. Conclusion • Early stages of development: – what about the managing process? – very first results on impacts • Diversity of products: – lots of non processed one: role of race and variety in the differentiation – for export, links to consumers? • Regional particularities but lots of common points... Note: first analysis (operational view, not research as such)... and for discussion!
- 19. THANK YOU